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Trixie Mae Issobelle M. Remoroza, LPT

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Cognitive Dissonance Learning Theory

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Facilitating learning 1

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 Cognitive Dissonance Learning Theory

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• Cognitive dissonance refers to a situation
involving conflicting attitudes, beliefs or
behaviors. This produces a feeling of mental
discomfort leading to an alteration in one of the
attitudes, beliefs or behaviors to reduce the
discomfort and restore balance.

• The theory of cognitive dissonance by Leon

Festinger (1957) indicates that we have an inner
drive to maintain all our attitudes and actions in
order and prevent disharmony (or dissonance).
This is known as the cognitive continuity theory.
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is CDLT?
CDLT?

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 LIBRARY

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 EXAMPLES
• When people smoke (behavior) and they know
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trixieremorozatcc that smoking causes cancer (cognition), they are in
a state of cognitive dissonance. Liking smoking is
1st cognition and knowing the result that this is
harmful is 2nd cognition so cognitive dissonance
created.

• When people eat junk food (behaviour) and they

know that it produces fat (cognition), they are in
state of cognitive dissonance.

• My parents told me not to leave the house, but my

friends need me.

• The theory states that when two cognitions

became dissonant cognitive dissonance happens.
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How to reduce Cognitive Dissonance?

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1. Changing existing100M
behaviour,
4 0
This is where you will right a short description about attitudes or beliefs:Followers
Posts Following
your topic. Make sure to that it’s concise.
When one of the dissonant elements is a
behaviour behaviour, the individual can change or
eliminate the behaviour.
Highlights 1 Highlights 2 However,
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Highlights

Posts IGT Tagged reduction frequently presents problems for

V people, as it is often difficult for people to
attitudes change well-learned /habitual behavioural
responses (e.g.giving up junk food).

beliefs
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2. Adding new belief or acquire new
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information to remove Followers
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your topic. Make sure to that it’s concise.

acquire
E.g: Thinking that eating junk food will
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make me Highlights
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fat will
4 cause the dissonance,
however acquiring new information
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V that life is short and we must eat what
we wish to, may reduce the
life
dissonance.

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3. REDUCE THE IMPROTANCE
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COGNITIONS Followers Following
your topic. Make sure to that it’s concise.
• A person can reduce the importance of the
cognitions (attitudes, beliefs etc.) so that it
does not lead to dissonance.
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• E.g. A person could convince themself that it
Posts IGT Tagged is better to "live for today" than to "save for
V live tomorrow". He could tell himself that a short
life filled with tasty food is better than a long
life devoid of such food. In this way we would
decrease the importance of the beliefs and
attitudes, thereby reducing dissonance
cognitions

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 CAUSES OF COGNITIVE DISSONANCE
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Learn more about Cognitive Dissonance

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