WEEK 8

DEVELOPING A
BRAND NAME
Group Activity 9
The power of color

JOLLIBEE

PEPSI

NIKE

MC DONALD’S

POPEYES

MANG INASAL
ASSIMILATION
• LOGO AND BRAND NAME • SLOGAN

COOKIE NI JUDY
ASSIMILATION
• JINGLE

Hali na't bumili ng masustansyang cookie

Di ka magsisisi
Sulit ang binayad na money

Sige lang, sige lang

Tikaman ang guilt-free cookie
Sangkap nito ay healthy
And it's perfect for everybody

Hali na't bumili

Cookie ni Judy

My Target Market is the general public
considering that the product is suited for the wants
and needs of everyone. Also this business is
appropriate in our time because it is guilt-free and
vegan.
I would like to introduce my new product/
service by means of promoting it through social
media platforms. People spend their time in social
media more nowadays because this has been the
means of our communication. Also given our
situation we cannot risk our health to go out and
promote so this is the best way to introduce our
product to the public.
I chose the name "cookie ni Judy" because; (a)
it's hilarious and catchy, (b) it clearly represents
the product and creator, and (c) it is plain simple
which is timely for our current generation.
You can use it to get their attention specially
some of us love sweets such as cookies that they
will think of buying that product
I choose the brand name because it's a catchy
name for everyone to read and for me it makes the
customer more curious about the name 'Cookie ni
Judy'.
.
LEADER: JUDY MAE ALORRO

MEMBERS:
De Castro, Charlene Anne
Go, Elyssa Yasmin
Erispe, Christine
Dionisio, Ianara Nicole
Sanico, Marlhen Euge

12- Einstein