The group chose three potential products or services: 1) Load for students who need internet access for online classes, 2) Sideline food delivery service for employees working from home who have no time to cook, and 3) Contraceptives to advocate for safe sex and reduce teenage pregnancy. For marketing strategies, the group chose: 1) Concentrated marketing targeting MDL students for load, 2) Individual marketing targeting laid off individuals for the delivery service, and 3) Concentrated marketing targeting adolescents for contraceptives. The document discusses the group's choices for potential products/services to address current needs and their entrepreneurial marketing strategies.
The group chose three potential products or services: 1) Load for students who need internet access for online classes, 2) Sideline food delivery service for employees working from home who have no time to cook, and 3) Contraceptives to advocate for safe sex and reduce teenage pregnancy. For marketing strategies, the group chose: 1) Concentrated marketing targeting MDL students for load, 2) Individual marketing targeting laid off individuals for the delivery service, and 3) Concentrated marketing targeting adolescents for contraceptives. The document discusses the group's choices for potential products/services to address current needs and their entrepreneurial marketing strategies.
The group chose three potential products or services: 1) Load for students who need internet access for online classes, 2) Sideline food delivery service for employees working from home who have no time to cook, and 3) Contraceptives to advocate for safe sex and reduce teenage pregnancy. For marketing strategies, the group chose: 1) Concentrated marketing targeting MDL students for load, 2) Individual marketing targeting laid off individuals for the delivery service, and 3) Concentrated marketing targeting adolescents for contraceptives. The document discusses the group's choices for potential products/services to address current needs and their entrepreneurial marketing strategies.
Service/s that will meet the need GROUP 3 ACTIVITY ASSIMILATION #2 PRODUCT/ SERVICE REASON FOR CHOOSING THE PRODUCT/ SERVICE 1. LOAD 1. We chose to propose this product because the means of education in our time is through online and since not everyone has internet connection, load is necessary. 2. We also chose this topic because it is easily marketable especially to the MDL students who still needs to connect to the internet to be updated in their class 2. Sideline/Grab 1. We chose this product because nowadays companies have implemented work from home to their employees and due to this some of the employees have no time to prepare their meals.
2. Due to pandemic a lot of
establishments have closed and employees have been laid off. We chose this service because since the pandemic, sidelines like deliveries has been the "it" thus makes this service in demand by the people. 3. CONTRACEPTIVES 1. We chose this product because the adolescence nowadays sees sex as a normal thing and that it is not a big deal anymore. Even though we are under a lockdown online love is inevitable and people often chose to meet up with their lovers.
2. We also chose this because we
advocate on practicing safe sex and denormalizing teenage pregnancy. Contraceptive is really a must to reduce pregnancy especially in the Philippines where we have the highest number of teenage pregnancy. ASSIMILATION #3 PRODUCT/ SERVICE ENTERPRENEURIAL WHY AND HOW? MARKETING STRATEGIES 1. LOAD Concentrated 1. This uses Marketing Concentrated Marketing because although load is for everyone our potential market in this focuses on the MDL students. They are the ones who needed this the most especially in this time were education happens online. 2. SIDELINE/ Individual or one- 2. This uses SERVICE on-one Marketing Individual or one- on-one Marketing because this service focuses on giving sidelines to the laid off individuals and give the satisfaction of the customers by giving delivering the items they ordered 3. CONTRACEPTIVES Concentrated 3. This uses Marketing Concentrated Marketing because the focus on this are the adolescence for them to have protected sex. MEMBERS: Alorro, Judy Mae De Castro, Charlene Anne Go, Elyssa Yasmin Erispe, Christine Dionisio, Ianara Nicole Sanico, Marlhen Euge