PUN PUN SUSTAINABLE

LIVING AND LEARNING

CENTRE
THAILAND
Good Morning
Topic that we are going
to discuss is case study
about Pun Pun
Sustainable Living and
Learning Centre,
Thailand
Our team- Baaz, David,
and Dorcas
https://voyagir.org/en/etb/pun_pun_
organic_farm
 SUMMARY & INTRODUCTION
● Founded by Jon and his wife, and his friends
● Situated in an organic farm in state Chiang Mai
● Live in community and organic food, building
natural homes, experimenting with technologies
● They conduct workshops, projects, sell their
products and seeds
● They are operating two organic restaurants
● Their success is their brand strength, huge
customers, and community members
 AGENDA
● Introduction to the business and summary of
case study
● A video to understand this business
● Two attributes that apply to this case study
● Answers of three review questions
● Conclusion
● They started their business
from barren land and
become successful due to
relentless work
● Driven by strong leader
● Explore and use of new
technologies
● They do not consider
themselves as a business or a https://www.bangkokpost.co
m/thailand/special-reports/11
service providers 62453/the-simple-life
Let us watch a video and
understand this business

https://vimeo.com/86604343
Relevant attributes of the case study
-David
● Brand strength- This attribute is one of the critical drivers of Pun Pun’s
success due to the attention drawn by their activities. Due to their
community involvement they are well known and relied on in the
sustainable living community and with the popularity of their training
sessions come participants from all over the world to attend their
workshops.
● Customer obsession- As Pun Pun has a diverse range of services and
products, they remain customer focused despite their broad customer
base by centering on improving well-being which is a value their
customers can develop.
Review questions and answers -Dorcas
1.Despite its informal and unstructured approach, list
three key service management practices or principles that
are evident in the way Pun Pun operates.

Answer:

● Focus on community well-being.

● Commitment to employees(community workers) well
being.
● Innovative use of technology.
Review questions and answers -Dorcas
2. If Pun Pun decides to grow its business, what
challenges do you think it will face and how would you
recommend it addresses these challenges? In particular,
think of how they will balance supply and demand.

Answer: More exposure, higher demand.

They will need more community workers so they are able

to provide more service to the community.
 Review questions and answers -Dorcas
3. If you were a start-up business in the service industry,
what lessons could you learn from Pun Pun and how
would you integrate them into your own way of operating?

Answer: Focus on the community.

We would integrate this by having programs that directly

benefit the community and creates a safe haven for
everyone to come to for different purposes. Also by
training employees to spread love amongst themselves
and to the community at large.
Conclusion -David
● What does the Pun Pun sustainable living and
learning centre do?
● How are they helping the community?
● Their influence on the community.
● What businesses could learn from Pun Pun.