CSR and

Strategy 
PRESENTED BY :
A B H I N AV G U P TA ( 2 K 2 0 / U M B A / 5 9 )  

VA N S H I K A G U P TA ( 2 K 2 0 / U M B A / 8 8 )
 • CSR refers to a responsibility of a firm
towards the welfare of society, i.e., its
stakeholders, firm itself and the general
public. Every company should practice
and follow CSR, it helps the company to

INTRODUCTION
aware of impact of their actions on the
society, including economics, social
issues, and the environment. CSR also
helps companies to make decisions
which leads them to operate in such a
way that benefits society as well as not
harming the environment during its
operations. 
Initiatives of
Hindustan Unilever 

Washing hand Programme : 

HUL's Lifebuoy hand washing marketing
campaign highlights the significance of
cleaning soap hand washing in colleges and
education centres. Since 2010, Lifebuoy's
Behavior Change programme has reached
over 63 million human beings in India.
 Safe Drinking
Water 

• The lack of safe drinking water is a major public

health issue, particularly in developing countries
where majority of diseases are waterborne.

•  The Pureit innovation addresses one of the biggest

technological challenges - that of making safe water
accessible and affordable for millions. Pureit
provides 1 litre of “As safe as boiled”™ water at a
running cost of just 30 paisa without the hassles of
boiling.
 Domex Toilet
Academy (DTA)

Approximately, 792 million Indians live without

improved sanitation, of which some 597 million
people continue to defecate in the open. These
statistics clearly show that sanitation conditions
in India need improvement. HUL is committed
to help in gaining improved access to a toilet
and at the same time, drive behaviour change to
use the toilets. 
Asha Daan
• Asha Daan is a home in Mumbai for
abandoned, differently-abled children,
the HIV-positive and the homeless.
Since the inception of Asha Daan in
1976, The Company has been looking
after the maintenance of the premises.
HUL takes care of over 50,000 infants,
Poor men and women and HIV-
positive patients at Asha Daan.
 Sanjivani

• HUL runs a free mobile medical service camp ‘Sanjivani’ near Doom Dooma Factory in Assam. The aim is
to provide free mobile medical facility in the interior villages of Assam.

• More than 5 lakh patients have been treated in these service camps since its inception in 2003. In 2018
alone, 50,000 patients were treated in the service camps.
Water Conservation Projects 

• According to the estimates, by 2030, the supply of water in India will be half its demand. To understand this
challenge, HUL has set up Hindustan Unilever Foundation (HUF) in 2010, a not-for-profit company that
anchors various community development initiatives of Hindustan Unilever Limited

•  Through its ‘Water for Public Good’ programme. HUF, along with its partners, has initiated 18 projects in
more than 4,000 villages of 82 districts in 13 states located across 13 river basins in India since inception.
Project Shakti • Project Shakti is an initiative to financially empower rural
women and create livelihood opportunities for them.

•  It offers Shakti entrepreneurs and their families a steady

source of income.

• Shakti entrepreneurs receive training in basic accounting,

selling skills, health and hygiene, and necessary IT skills, as
well as smartphones with a tiny Enterprise Resource
Package (ERP) that helps them operate their business more
efficiently and increase their income.
 • The vision statement of HUL is clearly reflected in
the CSR activities it conducts. It has not only
helped the communities it works in, but also has
addressed to various problems of sanitation and

CONCLUSION
health. It has developed the communities, reduced
its environmental impact, enhanced the livelihoods
and has innovated to better serve the society. HUL
as a company works towards the betterment of
society as a whole

• It has set high standards for its competitors, which

in turn helps society. It keeps on adding new
initiatives as per society's needs.
THANK YOU