MEESHO

ADVERTISEMENT

BY JANANI
20SJCCMIB036
INTRODUCTION
Meesho has more than
100,000 products
available for resellers to
advertise through their
accounts and social
networks. According to
their policies, resellers
can begin making a profit
straight away without
investing a dime.

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DOES ADVERTISEMENT
SEEMS TO BE TARGETING
The main target audience is housewives who have
time and would like to start a business from home.
● Given that the TG is women wanting to start a business the ad
campaigns uses mainly videos (in Hindi and English could not find
other languages in the YOUTUBE ads library) with the primary hook
of being able to start a business from home without investment. They
have many different creative hooks to promote the service and, but for
the review, I chose to focus on an ad which talks about the primary
hook of starting a business without investment

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HOW MEESHO
ADVERTISE
As this is an app-based
business so the CTA
focusses on getting people
to download and install the
app
“
EARN FROM
HOME WITH ZERO
INVERSTMENT

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SEGMENTATION USED
● Meesho provides a wide variety of
quality products for reselling. You
need to target in bulk to sell
effectively and make a profit while
building your own brand.

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PLATFORMS
Social media marketing platforms such as
Facebook, WhatsApp and Instagram are
trusted by expert resellers because on these,
they can target a bigger audience and build
a customer-base for themselves.

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Segmentation of customers:
You can target by creating  Demographic
certain segments as per your Segmentation
convenience. We have come  Geographical
to know that Meesho expert Segmentation
resellers target using four
 Psychographic
basic segmentation patterns. 
Segmentation
 Behavioural
Segmentation

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CONT..
Demographic Geographical Psychographic Behavioural
Segmentation: Age, Segmentation: Area, Segmentation: Segmentation:
gender, religion, marital locality, city, Interest, lifestyle, Purchasing and
status, education and neighbourhood and personality and more spending hours and
more habits
more

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THANK YOU

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