MOTIVATION

PRESENTED BY: NAGHMA NASIR

MOTIVATION

 Motivation is the word derived from the word ’motive’ which

means needs, desires, wants or drives within the individuals.

 It is the process of stimulating people to actions to

accomplish the goals.
DEFINITION OF MOTIVATION

 According To Stephen P Robbins

“Motivation is the willingness to exert high levels of effort toward

organizational goals, conditioned by the effort’s ability to satisfy some
individual needs.”

 According to George R. Terry

“It is the desire within an individual that stimulates him or her to action.”
Example
Types of motivation
1-Intrinsic motivation
 Intrinsic motivation represents all the things that motivate you based on
internal rewards like self-improvement or helping a friend in need.

 For example, you may be motivated to get a promotion because you’ll

learn valuable skills.

 Conversely, you might be motivated to succeed

because you want to positively affect the lives of
the people around you.
 However, while the above examples are positive, intrinsic motivation can
also have negative drivers.

 For example, you can motivate yourself to learn new things because
otherwise you’ll feel unfulfilled.
The outcome of your actions is positive, but the specific type
of motivation you used was focused on stopping a negative outcome
rather than creating a positive outcome.

 For this reason and more, there are many types of intrinsic motivation that
all focus on a specific motivational reward or driver.
Types of interinsic motivation

1. Competence & Learning Motivation

Competence motivation, also known as learning motivation, states that

people are motivated more by the process itself rather than by the reward
at the end. 

2. Attitude Motivation

Attitude motivation refers to the type of motivation that’s cultivated

through the desire to change the way you or other people think and feel. 
3. Achievement Motivation

Achievement motivation states that people are driven by the desire to

pursue and achieve specific goals. People who are driven by this type of
motivation desire the achievement of a task or goal itself, and not
necessarily because of the reward that’s attached.

4. Creative Motivation

Many people are motivated by creativity or the innate drive for creative
expression. When you’re motivated by the desire to express yourself, you
are tapping into creative motivation. 

5.  Physiological Motivation

Often, humans are driven by some internal force beyond their explanation. 
Extrinsic motivation
 Extrinsic motivation is reward-driven behavior. It’s a type of
operant conditioning. Operant conditioning is a form of
behavior modification that uses rewards or punishments to
increase or decrease the likelihood that specific behaviors will
recur.
 In extrinsic motivation, rewards or other incentives — like
praise, fame, or money — are used as motivation for specific
activities. Unlike intrinsic motivation, external factors drive
this form of motivation.
Types of External Motivation

1. Incentive Motivation
Incentive motivation, unlike achievement motivation, says that people are
motivated more by the reward than by the achievement of the goal itself. Instead
of being motivated by the pursuit of a task, those who are motivated by incentives
are driven to take action because of an expected (and often specific) reward. 

2. Fear Motivation
Fear motivation is a motivational type that uses consequences to drive
people into action. Fear motivation can be thought of as a “negative
motivator” in that you aren’t motivated by a reward but by the avoidance
of pain or consequences. Rather than incentivizing yourself or others with
positive motivators, fear motivation uses punishment or negative
motivators—like getting fired—as a way to keep you productively moving
towards specific goals, tasks, or deliverables.
3.  Power Motivation
Power motivation is a motivational factor that says people are motivated by
control over their own lives and the lives of others. Everyone wants
choices, and people are often motivated to increase their overall life-
options and control the environment around them.

4. Affiliation & Social Motivation

Humans are social creatures, and social motivation—also known as
affiliation motivation—states that people are motivated by social factors
like belonging and acceptance.

Humans have an innate desire to connect with others, and social motivation
causes us to seek connections by contributing to a social group. While it
may seem internally motivating, acceptance is often the motivating factor,
which isn’t something you can give yourself within a group.
Importance of motivation
 It Engenders a Positive Outlook
 Thinking positively improves everything else you do. When you are stuck
with a negative outlook, it’s pretty much impossible for you to do
something positive in life. And when you have that motivation, you start
to look at things differently, and, usually, in a much more positive light.
The power of this can’t be overstated.
 It’s easy to get stuck in a rut and look at things negatively.

 For example, you might feel that nothing you do seems to change your
fortunes. But when you get stuck in that negative spiral, it’s hard to get
out. A most positive outlook could really change things and make your
chances of success greater.
 It Strengthens Focus

 A lack of focus can be disastrous for someone who is trying to achieve

something in particular. Without that all-important focus, you are not
going to be able to get to where you want to be. You become much more
focused on the job at hand when you are fully motivated and ready to go.

 What gives you that motivation and focus is up to you. But sometimes,
having an external thing to give you that motivation can be the best way to
improve your levels of focus.
 You Start to Think Outside the Box
 When you are motivated, the shackles are loosened, and you start to feel
like you can do anything. This is a very positive thing, and it should be
wholeheartedly embraced. When you start to think outside the box and
come up with new ideas, it helps you get to where you want to be.

 You should embrace change and new ideas, and being motivated helps you
to this. That’s because motivated people are more open and interested in
new things. But when you’re demotivated, you’re more likely to stick to
what you know and stay in your shell.
 You’ll Have Something Concrete to Aim For
 When you are motivated, it tends to mean that you have an aim or
ambition to focus on. Sometimes, the end result, whether it be a promotion
or a new possession, is enough to provide you with motivation. Having
that thing to aim for is a great way to motivate you and improve your
overall performance at whatever it is you are doing.
 You could even plaster your office wall or a wall at home with images that
represent the thing that you’re aiming for. When you have something that
reminds you of what you’re working towards, it can help a great deal.
Motivating subordinates
 If you want to know how to motivate your employees and get positive
employee engagement, you have to make them feel passionate to go to
work every day and wanting to spend time with you and their colleagues.
 Motivating your employees does not have to be a challenge anymore.

 Here are six ways you can use to motivate your employees:

1) Create a friendly work environment

2) Acknowledge employees’ achievement

3) Rewarding employees
4) Encourage creativity

5) Encourage team work

6) Welcome all ideas

Analysis of motivation
 Motivation Analysis is a technique that quantifiably measures
the psychological traits, enduring patterns of behavior, of an audience.
Generally, this analysis is aimed at determining the motivating factors
driving behavior or key interactions on social media and other digital
platforms.

 For example, the motivation analysis of an audience might reveal that

customers are unconventional, analytical, coupon prone and power-
hungry.

 Motivation analysis is primarily a tool used to identify innate drivers of

behavior in order to create marketing campaigns that align with a
particular audience.  It's a way to predict what type of content and
campaigns will resonate with your audience.
Motivational theories

 Motivational analysis can be understood by

various needs theories.
 The needs theories that we will be discussing
will include:

o Maslow`s hierarchy of needs theory

o McClelland's theory of needs
Maslow`s heirarcy of needs theory
McClelland's needs theory