RETAIL MANAGEMENT

SUBMITTED BY-
RIDHI NAHATA
MFM
INTRODUCTION
 MARWAR LIFESTYLE is situated in a centrally located mall of jodhpur.

 It opened on 9th July 2010.

 The store has a variety of products such as garments, crockery etc.

 A small area of the store is dedicated for a coffee shop which is at the end
of the store.

 They are planning there next project in Chennai and Bangalore.

LOCATION MAPPING
 The store is located in Ansal
Plaza on the second floor.
 The store is rented.
 Area of the store in around
10,000 sq ft.
 It is situated on high court road
which is one of the busiest roads
in the town.
 There is underground parking
facility in the mall which is very
important for a retail store.
ADVANTAGES

• As it is situated in a
mall so footfall in the
store increases.

•There is a proper
parking facility
available.

•As the mall is centrally

located so it is
convenient for the
customers.

•As it situated in a mall

so there is a proper
security.
 Retail 7 P’s of Retailing
Marketing
Mix

People Product

Customer
Service Price
(Process)

Place
Presentation
Promotio
n
Welingkar Institute of Management Studies
PRODUCT
 Jewellery
 Garments
 Men’s wear, women wear, children wear
 Crockery
 Cutlery
 Furniture
 Stationery
 Soft toys
 Books
 Handmade products
 Bags
 Carpets
 Cushion covers
 GLASSWARE CARPETS

SOFT TOYS
FURNITURE BAGS
PRICE
 They provide quality products with the affordable prices
because they directly deal with the manufacturers. There are
no middlemen in the process of acquiring the merchandise.

 Price of cotton Kutras for men ranges from Rs 199- Rs 1900

 Price of Cheemo ranges from Rs 2000- Rs 5000.

 Price of furniture ranges from Rs 4000- Rs 35000

 Price of jewellery ranges from Rs 50- Rs 1500

PLACE
 80% of the sales of the store depend on the locals of jodhpur.

 They don’t have any middlemen in there distribution channel.

They directly purchase products from the manufacturers.

 Mainly there products are exported from Germany and

Belgium.

 They have franchisee of tribal zone for jewellery.

 They also have franchisee of cheemo, brand for high range

hand bags.
PROMOTION
 Hoardings- on circuit road

 Radio- Big FM are there official radio partners

 Local newspaper- Patrika and Dainik Bhaskar

 Word of mouth publicity

 Sale section on special occasions

 PRESENTATION
•Blue shopping arcade

•Mannequins

•Wall racks

•Gondolas

•Display tables

•Signage
PROCESS
 Maintenance of customer data base.

 Customized services

 Credit cards are accepted

 Inform customers about new range through mass messaging

and e-mail

 Free home delivery depending on the merchandise

PEOPLE
 Promoters
 Narendra Advani
 Jitesh Mohnot
 Bhawar Jain
 Manager- Heena Singh
 Asst. manager – Pooja Chauhan
 2 in coffee shop
 1 cashier
 11 on floor

 The store has tie up with designers for designing men wear, women wear
and children wear.

 The target customers of the store are upper middle class and the upper
class.
Store operations

 The timings of the store are 10a.m.to 10p.m.

 The promoters are responsible for buying the merchandise from various
places.
 Manager of the store is one who take cares of all the areas like training the
employees, providing proper customer service. She reports to the owners of
the store.
 Assistant manager in responsible for managing the merchandise in the store.
 There is one cashier who do the billing and then maintain the records of the
sales.
 There are 11 people on the floor who are responsible for helping the
customers in the store. They also keep on floor check so that there is no
shoplifting.
 There is a weekly meeting of all the employees of the store to discuss about
the weekly sales, customer response towards the products, and feedback of
the customers.
THANK YOU