Introduction of the Company Profile:

Jio Mart - How Does it Work?

• Jio Mart is an online grocery store that

provides 50,000+ grocery products at
discounted rates at your doorstep
through an express delivery system. It
follows an on-demand model. The
company avoid the system of
warehousing and partner with local
retailers instead. These retailers will
source the grocery products and deliver
it to the customers.
Revenue model for the F.Y 20-21
Product Offering By JioMart
Business Model of Jio Mart:
• It connects with local retailers and delivers
goods to the customers by procuring them from
the nearest store located in the customer’s
locality. The customer will use his or her official
WhatsApp number to place the order. Post
confirmation, the user will receive the bill which
is to be paid in cash. When the store is ready
with the order, the customer will receive a
notification to pickup the order from store.
• The company wants to correct the unorganized
retail sector and help local shopkeepers whose
businesses were adversely affected due to This
model is unlike the warehouse model used by
Grofers and Amazon Now mpetitive pricing and
warehousing strategies of online retail stores.
Business Model Of Jio Mart:

Jio
Mart
Business Model of Jio Mart:
Unique Features Provided by JioMart:

• Free home delivery: It will give you the

benefit of delivery of commodities at your
doorstep by procuring it from the nearby
store, and that too free of cost, which your
'Kirane wala bhaiya' may not.
• No minimum value: Generally, e-
commerce sites set up a minimum value of
a purchase to validate free delivery. For
example, Grofers has the policy of free
delivery on a minimum purchase of INR
500. JioMart will not expect a 'minimum
payment' and abstain from delivery
charges, even for the smallest of items
ordered.
Unique Features Provided by Jio Mart :

• No questions asked return

policy: When you wish to return
the goods that you ordered
online, you are almost always
bombarded with unnecessary
questions. And most of the
times, they cannot avoided. Jio
Mart will save you this hassle.
• Early bird discount of INR
3000: The platform has come up
with a promotional strategy of
pre-registration wherein people
can save up to Rs 3000 on future
shopping.
BCG Matrix Stars:
If Jio Mart is a dominant player with a high market share in a rapidly growing online
grocery and e-commerce market, it could be considered a "Star." Stars are products
or business units in high-growth markets that have a significant market share. Jio
Mart may be investing heavily in these areas to maintain and enhance its leadership
position.

Question Marks (or Problem Child):

If Jio Mart is entering or expanding in markets with high growth but faces strong
competition or has a lower market share, those segments might be classified as
"Question Marks." These are areas that require strategic decisions to either invest
for growth or consider other options.

Cash Cows:
If Jio Mart has well-established and profitable segments within the online grocery
market that have matured and stabilized, it could be considered a "Cash Cow." Cash
Cows are business units with a high market share in a slow-growing or mature
market, generating consistent revenue.

Dogs:
If Jio Mart operates in segments with low market share and low growth potential,
those areas might be considered "Dogs." These are products or business units that
may not be contributing significantly to growth or profitability.
Promotion: Jio Mart

• Digital Marketing: Jio Mart likely engages in digital

marketing through various channels such as social media
platforms, search engine optimization (SEO), and online
advertising to reach a wider audience.
• Offline Promotion: Traditional advertising methods
such as television commercials, radio ads, and print media
may be used to reach a broader audience, including those
who may not be as active online.
• Sponsorships and Events: Participation in or
sponsorship of relevant events, conferences, or community
activities can be a part of JioMart's promotional strategy to
build brand awareness.
• User Reviews and Testimonials: Encouraging and
showcasing positive user reviews and testimonials can
contribute to building trust and credibility among potential
customers.
Distribution: Jio Mart
• Omnichannel Presence: JioMart operates on an omnichannel model, integrating
both online and offline retail channels. This includes a network of physical stores and
an online platform accessible through the website and mobile app.
• Integration with Reliance Retail Stores: JioMart utilizes the vast network of
Reliance Retail stores across India as fulfillment centers and pick-up points. This
integration allows customers to place orders online and choose to collect them from
nearby Reliance Retail outlets.
• Last-Mile Delivery: JioMart likely employs a robust last-mile delivery system to
ensure timely and efficient delivery of products to customers' doorsteps. This may
involve partnerships with logistics and delivery service providers.
• Collaboration with Kirana Stores: JioMart may collaborate with local Kirana
stores to expand its reach and fulfill orders. This strategy allows JioMart to tap into
the existing supply chain of neighborhood Kirana stores.
• Expansion in Tier II and III Cities: JioMart may focus on expanding its distribution
network in Tier II and III cities to tap into emerging markets and reach a wider
customer base.
• Customer Pick-Up Points: Besides home delivery, JioMart may offer the option
for customers to pick up their orders from designated locations, such as Reliance
Retail stores or other convenient points.