CONTEN

T
Introduction

Evolution of Digital Marketing

Changing face of Digital Marketing

Current trends of Digital Marketing

Future Prospects

Challenges of Digital Marketing

Example
Conclusion
DIGITAL MARKETING
 PRACTICE OF DELIVERING
PROMOTIONAL CONTENT TO USERS
THROUGH VARIOUS ONLINE AND
DIGITAL CHANNELS.
 CONNECTING WITH THE AUDIENCE
USING SEVERAL AVAILABLE DIGITAL
CHANNELS LIKE SOCIAL MEDIAS,
EMAIL, WEBSITES ETC.
 LETS YOU COMMUNICATE WITH YOUR
CUSTOMERS IN REAL-TIME
INTERACTION WITH A WIDER AUDIENCE
 PRECISE TARGETING
 HUGE RETURN ON INVESTMENT
EVOLUTION OF
DIGITAL MARKETING
Trade Era: handmade products with
limited supply
Production Era: consumers mainly
focused on low cost and availability
Product Era: focused on quantity to
quality
Sales Era: increase in competition,
sales, and promotion
Marketing Era: product
differentiation through promotion
Relationship Era: create customer
loyalty
Digital Era: social/mobile era
SOME CURRENT TRENDS OF DIGITAL MARKETING

1. AI IN MARKETING
2. AUGMENTED REALITY
3. VOICE SEARCH
OPTIMIZATION
4. CHATBOTS
5. VIDEO MARKETING
6. INFLUENCER MARKETING
CHANGING FACE OF DIGITAL
MARKETING FROM THE POINTS
OF VIEW OF SITE OWNERS
Pros (Advantages)

Global Reach
Brand Development
Increase Sales Revenue and
Profit Low Cost
Cons (Disadvantage)
High
competition
Skills and
training
Complaints and Feedback
Reliance on technology
CHANGING FACE OF DIGITAL
MARKETING FROM THE POINT
OF VIEW OF SITE AUDIENCES

Pros (Advantages)

High bargaining power

Offers convenient and quick service
Information about business latest
trends Access to relevant information
Cons (Disadvantage)
Confuses the buyers
Mistakes can be
costly
 COMPARISON OF MODERN MARKETING
SCORING OVER TRADITIONAL MARKETING
AREA OF COMPARISON TRADITIONAL MARKETING
Interactivity The customer has no choice in
Brand imagery receiving messages of his
Agility interest
Engagement Difficult to build brand imagery
because of platform
limitations Delivery through
physical channels takes larger
times Difficult to track results
and impact of marketing
DIGITAL MARKETING
All channels have certain
interactivity
With rich media/video gaining
prominence strong imagery
is possible
Efficiency in terms of "agility of
service" is much higher
Focus is on customer satisfaction
and building a relaationship
 Analysis(pros)
Site Owner Perspective

COST SPEED

MEASURABILITY COVERAGE
FORMATTING
TARGETING
Site Audience Perspective

KEEPS CONSUMERS CURRENT 24/7 ACCESS

CONVENIENCE PERSONALIZED EXPERIENCE
BETTER RELATIONSHIP COMPARISON SHOPPING
 Analysis(cons)
Site Owner Perspective

HIGH COMPETITION
DEPENDABILITY ON TECHNOLOGY
SECURITY AND PRIVACY ISSUES.

Site Audience Perspective

SECURITY CONCERNS
BANNER BLINDNESS
FRAUD
HETEROGENEOUS CLIENTS
 Market Insights
 More than 1 billion daily active users in social media

 Ads revenue in the united state amounted to 36.14

billion US dollars (statists,2021)

 Sales revenue per minute through social sites (Jr, 2021)

1.Amazon: $837,330.25 revenue per
minute in 2021's first quarter
2. Facebook: $201,936.73 per minute
3. Tesla: $80,162.04 per minute
4. Netflix: $55,270.06 per minute
Key Strategies
 
1. EARLY ADOPTER ADVOCACY
2.. REFERRALS
3. REVIEWS
4. STUNTS
5. PARTNERSHIPS
6. A LOYALTY PROGRAM
7. AN OMNI-CHANNEL APPROACH
 Netflix

1.Personalised Content Marketing: 

2.Website Development:
3.Email Marketing:
4.Search Engine Optimization
5.Social Media Optimization
Challenges of Digital Marketing

 Learning About Customers

 Creating Engaging Content
 Complying With Privacy and Data-Sharing Regulations
 Making Websites Accessible
 Staying Current With Google’s Algorithms
Future Prospects

 High demand for Digital Marketing Professionals

 Interactive Digital Content will be on the rise
 Customers will spend a lot of time on Social Media
 Technology gets more updated more sophisticated and
more reliable
 Development of internet transactions enhance e-
commerce and subsequently digital advertisement.
Conclusion
Thank You
REFERENCES

 Fierro, I., Cardona Arbelaez, D. and Gavilanez, J., 2017. Digital Marketing: A
new tool to internationalize education. Scientific Journal Thought and
Management,(43), pp.220-240.
 Caliskan, A., Özkan Özen, Y.D. and Ozturkoglu, Y. (2020). Digital
transformation of traditional marketing business model in new industry
era. Journal of Enterprise Information Management, ahead-of-print(ahead-of-
print).
 Fang, J. and Xiong, W. (2020). Internet influence to marketing activities and
digital media. IOP Conference Series: Materials Science and Engineering, 768,
p.052036.