INVERTIS

UNIVERSITY BAREILLY
Assignment – 1
of
Managerial Communication Skills – MBA106
Session – 2021-22

Submitted To : Submitted By :
Appras vilies Vaibhav Gupta
MBA2021050
GROUP NAME :-
PHOENIX
GROUP
MEMBERS :-
 Shantanu Dwivedi
 Vaibhav Gupta
 Chinmay Sharma
 Laiba Rehman
 Mandeep Kaur
 Manpreet Kaur
 Mohan Singh
 Pallavi Singh
 Riya Saxena
 Riya Chaturvadi
 Shivani Pal
 Ritali Agarwal
 7 C’s
OF
EFFECTIVE
COMMUNICATION
WHAT ARE 7
C’s
 The message ?
is said to be effective
when the receiver understands the
same meaning that the sender had
intended to convey.
 For any communication in business in
order to be effective, it must have
seven qualities. These seven attributes
are called 7 C’s of effective
communication.
 All these attributes start with the
alphabet ‘C’ , so are called seven C’s.
 1. Clarity

2.
7. Courteous
Conciseness

6. Complete 3. Concreteness

5. 4.
Consideration Correctness
 CLARITY :
SIMPLE & ORGANISED
 Clarity means the usage of simple language and easy sentence
structure while composing the message.

 For example, if we are writing a letter or email and talking with

someone, we should always use simple language, which can be
easily understand by the listener or reader.

 Suppose, while giving my presentation, if I use LATIN or GREEK

words instead of English and Hindi, and you are not able
understand LATIN & GREEK, so it build a communication barrier
between you and me.
 CONCISENESS :
GET TO THE POINT
 A concise message saves time as well as cost of both the sender
and the receiver. It underlines, and highlight the main message
since it avoids using excessive and needless words.

 It should be precise and to the point that everyone can

understand effectively and efficiently.

 Suppose, if you noticed in my previous slide, I use a word i.e.

COMMUNICATION BARRIER, well everyone knows the Hindi
meaning of COMMUNICATION & BARRIER, and it is wide topic.
There are so many communication barriers, but I keep it to the
point that my audience don’t feel bored and able to get my
points which I want to express.
 CONCRETENESS :
SPECIFICS INSTEAD OF GENERALISATION

 Facts and figures being presented in the message should be

specific. Concreteness reinforces confidence of the sender of the
message.

 And if in Hindi we can describe the meaning of concreteness as,

प्रमाणिकता

 Suppose, while giving my presentation of communication, if I use

data of any other module, so my audience may not able to
understand, on what topic I am giving my presentation.

 So always use figures and facts are accurate and to the point, that
no body can challenge.
 CORRECTNESS :
FACTS AND PROOFREADINGS
 Implies using the right language, correct use of grammar, spelling
and punctuation, and accuracy in stating and figures.

For example,

 Case 1 – you were mean to be back yesterday ?

 Case 2 – you were mean to be back yesterday !

 Case 1 indicates that someone is asking question, and

 Case 2 indicates that someone conveys their feelings.

 Same sentence, but different mark at the end can change the
meaning of sentence and can change the felling of receiver towards
sender.
 CONSIDERATION
 In communication means understanding the human nature. It
demands to put one self in the place of the receiver while
composing a message.

 While sending message to anyone or speaking with someone

else try to be a good sender and speaker as well as good
receiver and listener.

 Suppose you write a email to someone and you use bad

language in that emails, but you don’t think that how receiver
feels after reading your message.

 So while sending to message anyone try to be good receiver too,

so that you can feel, if you use bad language, how the receiver
feels and how he response.
 COMPLETENESS :
NO NECESSARY INFORMATION IS MISSING

 The message must bear all the necessary information to bring the
response that the sender desires. The sender should answer all the
questions with facts and figures.

 Suppose, when I start my presentation I told you that, I am going

to give presentation on the topic 7C’s of effective communication,
but while explaining I only explain 5 C’s.

 Now audience’s desire of knowing about 7 C’s is still incomplete,

which can create a negative image of presenter.
 COURTESY :
STEPPING INTO AUDIENCE’S SHOES
 It means valuing the feeling of the receiver. The sender of the message should
sincerely to be polite. In business almost everything starts and ends in courtesy.

For example,
 Case 1 – sir mark my attendance, I will be late to reach the class.

 Case 2 – good morning sir,

 Sir please mark my attendance, due to a emergency, I will be late to reach the
class, so please consider my attendance.

 Case 1 is like you are giving a order to your faculty

And
 Case 2 is like you requesting to your faculty for mark you attendance.

 So while writing a message or talking with someone, be polite and humble, so

the listener and reader can understand your feelings and words which you want
to express.