New Branch Establishment

Keerthar Food Restaurant

Nguyễn Trần Đỗ Gia Linh Nguyễn Thị
Hải Lý Diễm My

Nguyễn Đường Trần Thiện

Phương Ngọc Ngọc Loan

TEAM PRESENTATION
 New Branch Establishment
Keerthar Food Restaurant

1. Summarize

2. His Competitive Advantage

3. The selection of location

4. Analyze the major challenges for restaurants

5. Canvas, SWOT
 SUMMARIZE

- Background
- Market overview
- Location selection
- Planning the start-up
- The beginning
- Operational challenges
- Way forward
 2

His Competitive
Advantage
 “
Core value

“We are working on three core values, and these values are the
reason for our existence: respect the customer, excellence in
hospitality, and feel like home, said Mr. Soomro.”
 “
Mission
“Our mission is to keep our customers happy, and when they pay
they feel like paying for the experience, not for the food, Mr.
Soomro explained.”
 “
Competitive Advantages
Selection

Price, quality

Service
 3

The selection of
location
1. Market Research
“
- Sukkur is a city in the Pakistani province of Sindh
located along the western bank of the Indus River,
directly across from the historic city of Rohri. And this
is the third largest city in Sindh after Karachi and
Hyderabad and is the 14th most populous city in
Pakistan
- Sukkur has lacked many modern infrastructural
developments
- An old-fashioned city as there were no suitable
entertainment places.
2. Select a location
“
He finalized on a vacant open space at Military Road
3. Size
“
- This area was around 3,000 square feet.
- It was an open space and could be used for multiple purposes,
from establishing a restaurant to creating a banqueting room.
 
4. Front Location and parking   “
- The restaurant access to roads on two
sides of the site, giving a majestic view
of the Kirthar Canal.
- The selected location had sufficient
space in front of the road to allow
parking for up to 15 vehicles and 20
motorcycles
 
 4

Analyze the major

challenges for restaurants
“

15
 “
1. Not enough space for customer
2. Order management becomes difficult
3. Manpower shortage
4. Employee retention is not easy
5. Limited budget, bring many challenges
 5

SWOT & CANVAS

 SWOT ANALYSIS

STRENGTHS WEAKNESSES
- Favorable location: Militaly Road is developing
- Staff: all have experience and good skills - No fixed supplier
- Ingredients: purchased personally by - There is no widespread marketing strategy,
Soomro at the stores mainly word of mouth
- Keerthar Food Restaurant is one of the - No home delivery service
first restaurants to provide a family
Environment.

- Customers have to wait because there are no seats

- Establish a new branch or expand available
an existing branch - Furniture is not enough and doesn’t
- Bring further innovations and start organizing music meet the number of customers needed
events - Increase in customers leads to an
- Keerthar Food Restaurant has launched "Snacks impact on food quality
Corner" - There is a risk of losing customers if a solution
is not found
- Difficult and challenging to retain employees
OPPORTUNITIES THREATS
 BUSINESS MODEL CANVAS
7. Key Resources 6. Key Activities 2. Value Propositions 4. Customer Relationships 3. Distribution Channels
- Buying furniture, - Respect the - Keerthar Food - Work closely with - Mainly rely on
kitchen equipment and customer Restaurant provides a customers to collect their word of mouth
the best quality family environment opinions
- Excellence in marketing, leaflets
crockery and cutlery that can meet the - Regularly interact with
- Ingredients: purchased hospitality customers - No door-to-door
- Feel like home needs of customers. delivery service
personally by Soomro
- A place where
at the stores - Customers can
- Experienced and
everyone, family can
come buy and
skilled staff
8. Key Partners relax together after a 1. Customer Segments
- raw material tiring day of work. pack to take home
- Professional chef All kinds of
suppliers customers especially
- client family
- staff, chef

9. Cost Structure 5. Revenue Streams

- Cost rent *After 1 year of operation (October 2016):
- Organizing weekend music events has had a marked impact on sales, almost doubling old levels
- Initial management costs - The "Snacks Corner" also has a big impact on the restaurant's sales
- Buy ingredients *After 2 years of operation (October 2017):
- Hire and train employees - Average revenue per day has increased to 80,000 PkR /-
- Average revenue per day on weekends is 180,000 PkR /-
- Organize music events

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 BUSINESS MODEL CANVAS

1. Customer Segments 2. Value Propositions 3. Distribution Channels 4. Customer Relationships 7. Key Resources

All kinds of - Keerthar Food - Mainly rely on - Work closely with - Buying furniture,
Restaurant provides a word of mouth customers to collect their kitchen equipment and
customers opinions the best quality
family environment marketing, leaflets
especially family - Regularly interact with crockery and cutlery
that can meet the - No door-to-door
needs of customers. customers - Ingredients: purchased
delivery service personally by Soomro
- A place where
- Customers can at the stores
everyone, family can
come buy and pack 8. Key Partners
- Experienced and
6. Key Activities relax together after a skilled staff
- Respect the tiring day of work. to take home - raw material
- Professional chef
customer suppliers
- Excellence in - client
hospitality - staff, chef
- Feel like home

5. Revenue Streams 9. Cost Structure

*After 1 year of operation (October 2016): - Cost rent
- Organizing weekend music events has had a marked impact on sales, almost doubling old levels
- The "Snacks Corner" also has a big impact on the restaurant's sales
- Initial management costs
*After 2 years of operation (October 2017): - Buy ingredients
- Average revenue per day has increased to 80,000 PkR /- - Hire and train employees
- Average revenue per day on weekends is 180,000 PkR /-
- Organize music events

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 Any questions?
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THANK YOU!
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