CASE STUDY:

DABBAWALLAHS
OF MUMBAI
GROUP 2
• AÑANA, KRESTINE MEA C.
• CABUGA, CATHERINE B.
• COLLADO, EDWARD
• HUMAYAG, MYRA A.
• MASCULINO, NESHA
• NAVAREZ, RONEL A.
• RUDA, ROSELLE A.
• TANGGARO, ARNEL R.
• VILLEGAS, RUSSEL JHON M.
II. RATIONALE

‘Dabbawallahs’ are Indian people in

the city of Mumbai whose job is to carry
and deliver freshly made food from
home in lunch boxes to office workers.
Tiffin is an old-fashioned english word
for a light lunch, and sometimes for the
box it is carried in. Dabbawallahs are
sometimes called “Tiffin-wallahs”.
Originated in India during the British
rule, many of them disliked the British
food so a concept of bringing food from
home emerged.

2
II. RATIONALE

Although the Dabbawallah have

been in operation for over a century,
they have largely operated unchanged
from the time they came into existence.
This has been mainly attributed to their
under-reliance on technology who
conduct their operations which rely on
a rail network to reduce transportation
costs. For the efficiency of their supply
chain it has been claimed that the
virtuality achieves a Six Sigma
performance rating. (i.e. 99.9999% of
deliveries are made without error).
3
II. RATIONALE
However, while the dabbawallah
organizational structure is easily
scalable, they have been unable to
cover larger distances because of
mostly employing workers who prefer
to avoid the use of technology in day-
to-day operations. The limited use of
technology and lack of employee
diversity limits the organization’s
potential for change and capability to
expand into other regions which they
might achieve greater returns and
investment through capitalizing a new
fast growing markets.
4
III. ISSUES AND CONCERNS:

• Aversion towards
technology
• Employee Retention
• Shrinking customer
base and Customer
loyalty
• Means of
Transportation

5
IV. POINT OF VIEW (POV)

Raghunath Medge-
President of the Nutan
Mumbai Tiffin Box Suppliers
Charity Trust (The Trust).

6
 V. STATEMENT OF
THE PROBLEM (SOP)

In this modern era, will

their “aversion towards
technology philosophy” still
be effective or not ?

7
VI. OBJECTIVES

• To determine whether
it is favorable if they
will adapt the use of
technology
• To know if it is
advantageous for the
entity to stay to the
traditional way
• To assess the benefits
of using modern
technology

8
VII. AREAS OF
CONSIDERATION

• Modern technology
• Depend on trains as
the primary mode of
delivery
• Salary of
Dabbawallahs
• Emergence of
competitors

9
 ACA #1. Improve and develop the Dabbawalah system in
terms of changing management attitude.

Advantages:
• Leads to a higher scale of growth
VIII. • Reach its maximum potential
• Improves human resource management
ALTERNATIVE • Higher profit
COURSE OF • Bring the employees new opportunity to try something
and gain new skills
ACTION (ACA) • It will expand its operation

• Disadvantages:
• Employees resist to change
• Time-consuming
10
• Costly
ACA#2. Fully adapt modern technology.

Advantages:
• Faster services
• Able to compete with the emerging
competitors
• Improves communication

Disadvantages:
• Costly
• Increase of unemployment
• May cause conflict due to overall change
• Risky
• May loss their traditional way of doing their
business.
11
IX. RECOMMENDATION

We highly recommend
ACA#1 which is to Improve
and develop the
Dabbawalah system in terms
of changing management
attitude.

12
X. IMPLEMENTATION

• PRESIDENT MERGE SHOULD FIRST IDENTIFY AND EVALUATE THE

WEAKNESSES OF THE TRUST TOGETHER WITH THE MUKADAMS
AND THOSE CHARGED WITH GOVERNANCE.

• THEN, HIRE AN EXTERNAL EXPERT TO BECOME THE “CHANGE

DRIVER” IN ORDER TO MAKE CHANGES TO STRATEGY, PLANS,
DESIGNS, PRODUCTS, SERVICES, AND OPERATIONS.

13
X. IMPLEMENTATION

• NEXT, THEY SHOULD CONDUCT TRAININGS OR SEMINARS FOR

THE EMPLOYEES TO GAIN KNOWLEDGE AND DEVELOP SKILLS IN
DOING THEIR SPECIFIC JOBS WITH THE IMPROVED
MANAGEMENT SYSTEM.

• LASTLY, PRESIDENT MEDGE MUST MONITOR AND REVIEW THE

DEVELOPMENT OF THEIR ENHANCED MANAGEMENT SYSTEM.

14
THANK YOU
& GOD BLESS!!!