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WEEK 6
Variety of Preferences
• What information can we get from a particular indifference curve, other than its being
made up of equally satisfactory bundles?
• We can see in what way the consumer deals with the possible tradeoffs that they face,
while trying to hold on to the same indifference curve.
• Because an IC is at the same time a series of possible tradeoffs among the two goods.
• If the consumer wants to switch from one bundle to another, for example, as a reaction
to changing circumstances, the tradeoff that they face will not be the same on every
portion/point of a given IC.
MARGINAL RATE OF SUBSTITUTION
Lahmacun ( units per week)
From Bundle A to B :
The consumer is willing to give up 4 units of
12 A lahmacun for having 2 more units of pizza.
-4 From Bundle C to D:
8 B The consumer is willing to give up only one unit
of lahmacun to have 2 more units of pizza.
C
-1
4 D
3 U0
+2 +2
MARGINAL RATE OF SUBSTITUTION
Lahmacun ( units per week) From Bundle A to B :
The opportunity cost of having 2 more units of pizza
A in terms of lahmacun is 4 opp cost= - (- 4/2) = 2
12
-4 From Bundle C to D:
8 B The opportunity cost of having 2 more units of pizza
in terms of lahmacun is 1 opp cost= - (- 1/2) = 1/2
C
-1
4 D
3 U0
+2 +2
DIMINISHING MARGINAL RATE OF SUBSTITUTION
y
d • MRS XY = The rate at which one good is substituted
for another in consumption.
the slope of line d > the slope of line k > the slope of line l
Why is the MRS XY diminishing?
y The slope btw points A and A′ = (y2 – y1) / (x2 – x1)
d
[ MRS XY ] A B = - [ (y2 – y1) / (x2 – x1) ]
A
A′ Let the change in y be : Δ y = y2 – y1
y1
Let the change in x be : Δ x = x2 – x1
y3 MRS BB′ = - [( Δ y ) BB ′ / ( Δ x ) BB ′ ]
y4 x1 x2 x3 x4 x
Derivation of MRS xy
u=u(x,y) the utility function
d u = 0 Why ?
Because we are on the same indifference curve and are trying to derive its slope!
0 = (∂u/∂x)dx + (∂u/∂y)dy
- (∂u/∂y)dy = (∂u/∂x)dx
The partial derivative of the utility function u with respect to ( wrt, henceforth ) the quantity of first good,
Good X means what?
MU X = ∂ u / ∂ x How much the utility will change once we change the amount of Good
X by one unit, while we hold the quantity of Good Y constant.
When we consume one more unit of the good X, our utility increases marginal utility is
positive.
However, if we consume more additional units of Good X, the amount of increase in our
utility will tend to decrease! This tendency is referred to the law of diminishing marginal
utility.
Suppose that: u = x ½ u′ = ½ x - 1/2 and u″ = - ¼ x - 3/2
x u=x½ u′ = ½ x - 1/2 u″ = Δ MU
1 1 ½ (1) = 1/2 -
2 17 7 - 3
3 22 5 - 2
4 26 4 - 1
THE LAW OF DIMINISHING MRS
[ Recall that MRS is negative of the slope and is equal to the ratio of marginal utilities! ]
As x increases and y decreases the ratio MUX / MUY DECREASES. Because the value of the numerator
( MUX ) decreases and the value of the denominator ( MUY ) increases over the course of downward
movement along the IC.
y d
Btw points B and B′ : MRS BB′ = - [( Δ y ) BB ′ / ( Δ x ) BB ′ ]
A′
Over BB′ X : relatively large; y : relatively small
y1 Over BB′ MUX : relatively low; MUY : relatively high
y2 Therefore MRSXY = MUX / MUY : relatively LOW
B
B′
k
y3
y4 x1 x2 x3 x4 x
How does MRSXY change along a given IC ?
y d
MRSXY : relatively HIGH
A
A′
y1
y2
MRSXY : relatively LOW
B
B′
k
y3
y4 x1 x2 x3 x4 x
TYPES of PREFERENCES
PREFERENCE Product X Product Y Shape of the IC MRS XY
Well-behaved GOOD GOOD CONVEX Positive and Decreasing
( Cobb-Douglas )
Perfect Substitutes GOOD GOOD CONVEX Positive and Constant
u = xayb
Examples : u = x 1/2 y 1/3 v = x2 y
PERFECT SUBSTITUTES
PERFECT COMPLEMENTS