COMPANY NAME:

PEPSICO
presented by: Carbon,
Manacap, Mortell, San Luis

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Table of Content

Main SWOT
Product line 4p’s
Product Analysis

Core Values

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 Company Name: PepsiCo

-Is one of the world’s largest American food and

beverage companies, offering products to more than 200
countries. It was named when the Pepsi Cola Company
merged with Fritolay Incorporated in 1995. The
Company headquartered in purchase, New York.

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 Main Product: Pepsi

Caleb D. Bradham created the first Pepsi-Cola. With

hopes to replicate Coca-Cola's current accomplishment,
Bradham called his carbonated-Cola-flavored sweet
beverage, Pepsi-Cola, in 1898. The drink did so well that
in 1902, Bradham incorporated the Pepsi-Cola
Company.

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 PRODUCT LINE
• Mountain Dew
• Gatorade
• 7Up
• Tropicana
• Sierra mist
• SoBe
• Life water
• AMP Energy
• Naked Juice
• Izzle

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Product
4p’s of PepsiCo
- This marketing mix component defines the organizational outputs made
available to customers. PepsiCo began as the Pepsi-Cola Company, with all
original Pepsi products sold under the Pepsi brand. The following are the
current product line of PepsiCo:
1. Soft drinks
2. Energy drinks
3. Cereal
4. Rice snacks
5. Snacks
6. Side dishes
7. Breakfast bars
8. Sports nutrition
9. Bottled water
10. Other merchandise

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 4p’s of PepsiCo
Place/Distribution
- PepsiCo distributes its products to consumers through a global network.
This component of the marketing mix considers distribution and sales
venues.
PepsiCo’s places for distribution are as follows:
1. Retailers
2. Online merchandisers
The majority of PepsiCo goods are sold in supermarkets, grocery stores, and
convenience stores. Customers can, however, purchase PepsiCo-licensed
products like as tumblers and t-shirts from stores on their websites. PepsiCo's
distribution channels are largely non-online merchants, according to this
component of the marketing mix.

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 4p’s of
Price and Pricing strategy
PepsiCo
- PepsiCo’s prices are considerably varied because the company has a wide
product mix, which means that it has a large number of product lines and
brands. PepsiCo’s main pricing strategies are as follows:
1. Market-oriented pricing strategy
2. Hybrid Everyday Value pricing strategy
The majority of PepsiCo's goods are priced using a market-oriented pricing
strategy. The company's goal in employing this method is to guarantee that its
pricing are competitive, based on the prices of competing businesses and
market conditions. PepsiCo's pricing strategy for certain of its goods,
particularly soft drinks, is Hybrid Everyday Value. The goal of the company's
pricing strategy is to reduce the gap between regular/everyday prices and
discounted holiday rates. In this approach, PepsiCo anticipates that consumers
will purchase more of its soft drinks on a regular basis, rather than simply
around the holidays.

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Promotion
4p’s of PepsiCo
- PepsiCo promotes their products in order to attract potential customers. This
component of the marketing mix addresses the company's marketing
communications strategy and techniques for reaching out to customers. The
following are the tactics in PepsiCo’s promotional mix, arranged according to
significance:
1. Advertising
2. Sales promotion
3. Direct marketing
4. Public relations
The corporation is well-known for utilizing celebrity endorsers to sell its goods on
television, radio, print, and internet media. The company also promotes by
sponsoring or providing business signage to businesses and other venues. PepsiCo
may use sales promotions such as package offers or discounts on occasion. In
addition, the company's local offices occasionally use direct marketing by entering
into agreements to offer items to groups at wholesale pricing.

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 SWOT Analysis
Strengths:
*PepsiCo’s continued global growth and prominence reflects the
company’s strengths.
1.Strong brand image
2.Broad product mix
3.Extensive global production network
4.Extensive global distribution network
5.Comprehensive product portfolio with 100 brands serving nearly
every niche in the beverage, food and snack industries.
6.Brand recognition and reputation

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 SWOT Analysis
Weaknesses:
*Threats Facing PepsiCo (Internal & External Strategic Factors):
In PepsiCo’s case these following are the most significant threats.
(Internal)
1.Low penetration outside the Americas
2.Limited business portfolio
3.Weak marketing to health-conscious consumers
(External)
4.Aggressive competition
5.Healthy lifestyles trend
6.Environmentalism

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 SWOT Analysis: Opportunities
PepsiCo has the potential to expand globally in the future. External strategic
elements that present alternatives for business improvement are identified in
this section of the SWOT analysis framework. The following are PepsiCo's
opportunities:
1. Diversification of the business
2. Expand E-Commerce
3. Enhance Alliances and Partnerships
4.Introduce New Flavors
5.Enhance Corporate Social Responsibility
PepsiCo has the option to diversify its business by acquiring a complementary
company that is not in the food and beverage market, for example. PepsiCo also
has the opportunity to expand its market share in developing countries in order
to generate additional revenue from markets outside of the Americas. PepsiCo
can also form partnerships with comparable businesses to expand its market
reach.

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 SWOT Analysis: Threats
A brand like PepsiCo should always cushion its threats if they want to
concentrate on opportunities. While analyzing the threats, a company can
negate the impact and learn what is threatening its goals.

-Competition from another top-rated beverage brand, Coca-Cola, can be a

possible threat to PepsiCo's profitability and market share.

-The Economic recession is another hindrance to their expansion. The post-

pandemic situation has also slowed down the economy. Moreover, the
changes in demographics and economic status have also transformed the
pre-existing market. Hence the companies' target market has also changed.

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 SWOT Analysis: Threats
-The company's competitors are adopting technologies more effectively.
Taking the aid of technology can be profitable for any company.

-The increasing health consciousness is driving many customers towards

healthier products. It is the reason carbonated or sweet drinks are
gradually losing their market. It is a significant threat posed in the way of
PepsiCo.

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 Core Values
“PepsiCo is committed to
delivering sustained growth
through empowered people
acting responsibly and building
trust.”
Sustained Growth
- PepsiCo expects its employees to have a vision of sustainable growth
it believes that long-term planning is one of the most important keys to long-
term success. And employees need to have a vision and value for sustainable
growth, not only for themselves but also for the company.

Empowered People
- PepsiCo is an organization that believes in giving employees freedom and
autonomy when they work within corporate governance. Employee
empowerment is an important skill for survival at PepsiCo. The company
values ​people who can get the job done right with minimal guidance.

Responsibility and Trust

- PepsiCo encourages its workers to be trustworthy and responsible. The
organization feels that these two key values are crucial in driving the firm's
success. All personnel are required to carry out all actions responsibly while
adhering to corporate policy as well as general rules and regulations. It
increases the company's confidence in them.

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