[NAME OF STUDENT]

[NAME OF INSTITUTION]
 Marketing in the 21st century
The core concept of
marketing refers to
satisfying customer Traditional marketing
profitability (Becker et al., transformed into modern
2020). or digital marketing

Hair et al. (2018) added

that, in this 21st century,
technology evolved and
highly influenced the
business models
Roles and responsibilities in marketing
Roles and responsibilities in marketing have been updated with advancement and innovation

(zang and li, 2017)

These roles and responsibilities adapted the customer mindset and work for effective customer

engagement .

Developing and managing the brand, organizing effective promotional campaigns to engage

customers, creative electronic and social media content

Marketing the competencies required
to succeed

One of the major

Creative and critical Technology and
skills required is The marketing
thinking is a adaptability are also
effective department should
mandatory major skills required
communication with have to work under
requirement for in the marketing
customers and pressure
modern marketing department
employees.
 Marketing function works and interacts with other
departments in the Tesco supermarket.
Tesco is one of the well-known global retail giant businesses of the UK.
The marketing department of Tesco has efficient to expand the firm's growth
One of the major reasons for Tesco's success is its marketing department and its strong
relationship with other major departments
Marketing department interlinked with
◦ Operational department
◦ Finance department
◦ Human resource department.
Marketing and operation department
The Size of
marketing The Need
the Customer
departme need choices for
market
nt of Tesco for new and current
provides
locally purchasin
product and
informatio and g
develop future
n interna behavior,
ment, market
regarding tionally,
 Marketing and finance department
The marketing department works with the financial
department and analyzes the budget for different
promotional campaigns

The financial department of the supermarket also helps in

context of promotional strategy of "buy two and get one
free," "flat discounts" etc.
Marketing and human resource
department

The human resource of the supermarket helps the marketing

department in terms of training sales staff and managing appropriate
recruitment of promotional staff
Role of marketing and related to a wider range of
organizational context of mission and vision:
One of the major attributes of their vision statement is providing higher-
value products and services. In this current position of this enterprise, we
can see that it is continuously achieving the milestone of market share.

Tesco prefers continuous improvement for customers and the community.

As per this, the market department helps them take customer feedback for
better improvement.

Tesco provides a higher range of different product and service offerings to

their customer to provide everything in the same place
 Reflection on internal factors

competitor
supplier
s
Reflection on external factors
Political

Economical

Social

Technological
 References:
‌Becker, S.J., Helseth, S.A., Tavares, T.L., Squires, D.D., Clark, M.A., Zeithaml, V.A. and Spirito, A., 2020. User-informed marketing versus standard description to drive demand for evidence-based
therapy: A randomized controlled trial. American Psychologist, 75(8), p.1038.

‌Hair, J.F., Harrison, D. and Risher, J. (2018). Marketing Research in the 21st Century: Opportunities and Challenges. [online] ResearchGate. Available at:
https://www.researchgate.net/publication/328361726_Marketing_Research_in_the_21st_Century_Opportunities_and_Challenges [Accessed 30 Oct. 2021].

‌Thehart ford. (2019). The Role of a Marketing Department in a Business | The Hartford. [online] Available at: https://www.thehartford.com/business-insurance/strategy/creating-marketing-
department/role [Accessed 30 Oct. 2021].

Aditar L (2021). The European Business Review. [online] The European Business Review. Available at: https://www.europeanbusinessreview.com/8-skills-to-succeed-as-a-modern-marketing-
professional/ [Accessed 30 Oct. 2021].

Naveen K. Reddy. (2011). What Is Chat Marketing? [online] Available at: https://smallbusiness.chron.com/chat-marketing-34424.html [Accessed 30 Oct. 2021].

Statista. (2021). Topic: E-commerce in the United Kingdom (UK). [online] Available at: https://www.statista.com/topics/2333/e-commerce-in-the-united-kingdom/#:~:text=In%202020%2C%20as
%20high%20as,especially%20popular%20purchases%20made%20online. [Accessed 30 Oct. 2021].

Tesco (2020). Tesco Mission Statement 2020 | Tesco Mission & Vision Analysis. [online] Available at: https://mission-statement.com/tesco/

UK times (2021). Tesco’s Market Position Analysis. [online] Ukessays.com. Available at: https://www.ukessays.com/essays/marketing/tesco-company-breakdown-and-analysis-marketing-essay.php

Vassileva, B., 2017. Marketing 4.0: How technologies transform marketing organization. Óbuda university e-Bulletin, 7(1), p.47.

Zang, J. and Li, Y., 2017. Technology capabilities, marketing capabilities and innovation ambidexterity. Technology Analysis & Strategic Management, 29(1), pp.23-37.

‌
Thank you