NIVEA MEN

“It starts with you”

INTRODUCTION

• Nivea for men-product of Nivea

(subsidiary of Beiersdorf AG)
• Launched in the year 1980
• Total product range of 29 products
today
• Products consist of shaving and after
shaves ,shower gels, deodorants and
face wash

Tagline-”It starts with you”

 STRATEGIES

Use of ad
Make an ad Advertise or
frames and Partnership
based on the sponsor game
full screen with
award won by events
takeover
the company
concept

1 2 3 4
 STRATEGIES

Products sent Showing the

Showing ad out in revolving
Pay-per-click
on specific especially product
campaign
website designed gift images and
wrapping the ad video

5 6 7 8
TARGET AUDIENCE

CORPORATE
1
PEOPLE

2 MIDDLE CLASS
PEOPLE

3 MILLENNIALS

4 ATHELETES
 Market Trend

More focus on
male personal
care Penetration in Tier-I & II
cities.

Constant Innovation.
Increased
focus on
natural/organic
products.

Entry of
International
 Rising
players.
Mergers &
Acquisitions.
Fake news infographics
Fake news in tv channels

Fake news
Summary
%
Saturn is a gas giant and
Channel 1 5% has several rings

Venus is terribly hot, even

Channel 2 22% hotter than Mercury

Jupiter is the biggest

Channel 3 19% planet of them all

Earth is the third planet

Channel 4 12% and is where we live on
 Fake news infographics

Jupiter is a gas giant and Despite being red, Mars is

the biggest planet in the actually a cold place full of
Solar System iron oxide dust

Jupiter Mars
 Fake news infographics

Venus
Venus is terribly hot, even
hotter than Mercury

Mercury
Mercury is the smallest Fake news
planet in the Solar System

Earth
Earth is the third planet
and is where we all live on
 Fake news infographics
Veracity in US news

0-10% 10-30%
Mercury is the smallest Despite being red, Mars is
planet in the Solar System a very cold place

30-50% 50-70% 70-90%

Jupiter is the biggest Earth is the third planet and Saturn is a gas giant and
planet in the Solar System is where we all live on has several rings
 Fake news infographics

Via Via Via Via

message live TV newsletter web page
Saturn has Jupiter is the Venus is hotter Mars is actually
several rings biggest planet than Mercury a cold place
 Fake news infographics

1 2 3 4

Mercury Jupiter Mars Venus

Mercury is the closest Jupiter is a gas giant Despite being red, Mars It has a beautiful name
planet to the Sun and and the biggest planet is a very cold place full and is the second
the smallest one in the Solar System of iron oxide dust planet from the Sun

65% 75% 85% 50%

 Fake news infographics
Anyone can make up a story and go viral

1 2 3
Saturn Jupiter Venus
Saturn is a gas giant and Jupiter is the biggest Venus is terribly hot, even
has several rings planet in the Solar System hotter than Mercury

Earth is the planet we Mercury is the

all live on smallest planet
 Fake news infographics

Earth Venus
Earth is the amazing Venus is terribly hot, even
planet where we all live hotter than Mercury

Mercury Jupiter
Mercury is the smallest Jupiter is the biggest
planet in the Solar System planet in the Solar System

Mars Saturn
Despite being red, Mars is Saturn is a gas giant and
actually a cold place has several rings
 Fake news infographics

15 Jupiter Mars 35
Jupiter is the biggest Despite being red, Mars is
% planet in the Solar System actually a cold place %

25 Earth Mercury 25
Earth is the third planet Mercury is the smallest
% and is where we all live on planet in the Solar System %

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Fake news infographics

Earth is the third planet

Earth and is where we all live on 1

Despite being red, Mars is

Mars actually a cold place 2

Venus is terribly hot, even

Venus hotter than Mercury 3
 Fake news infographics
Mars Earth
Despite being red, it’s Earth is the planet we
actually a cold place all live on

Jupiter Saturn
It’s the biggest planet
in the Solar System
2 3 Saturn is the only
planet with rings

1 4
 Fake news infographics

Venus Mercury Jupiter Mars Earth

Venus is It’s the closest It’s a gas giant Despite being Earth is the
terribly hot, planet from the and the biggest red, it’s a cold only planet that
even hotter Sun and the planet in the place full of harbors life
than Mercury smallest one Solar System iron oxide dust of them all
 Fake news infographics
Fake news via email

Jupiter Mercury Mars Earth

Jupiter is the Mercury is the Despite being red, Earth is the planet
biggest planet smallest planet Mars is cold we live on

30% 20% 30% 20%

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Fake news infographics

Fake news Real news

Saturn is a gas giant Earth is the planet

and has several rings we all live on

Jupiter is the biggest Mercury is the

planet of them all smallest planet
Fake news infographics
Why people create fake news

1 Earn money Venus is hotter than Mercury

Get
2 influence
Earth is where we all live on

3 Spread fear Mars is actually a cold place

Incite
4 hatred
Jupiter is the biggest planet
 Fake news infographics

It’s the smallest Venus is terribly

planet in the hot, even hotter
Solar System than Mercury

Despite being Earth is the

red, it’s actually planet we all
a cold place live on

Mercury Mars Earth Venus

 Fake news infographics
Earth Mars Jupiter
Earth is the planet we Despite being red, it’s It’s the biggest planet
all live on actually a cold place in the Solar System

Saturn Venus
Saturn is a gas giant It’s terribly hot, even
and has several rings hotter than Mercury
 Fake news infographics
Trust in media news

75% 70% 85% 55%

Mercury is the Earth is where Mars is actually Jupiter is the

smallest planet we all live on a cold place biggest planet

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Fake news infographics

Saturn Venus
Saturn has 1 6 Venus is hotter
several rings than Mercury

Jupiter Earth
Jupiter is the 2 5 Earth is where
biggest planet we all live on

Mars Mercury
It’s actually a 3 4 Mercury is the
cold place smallest planet
 Fake news infographics
Veracity of TV news

Channel Channel Channel Channel Channel

1 2 3 4 5

Share Share Share Share Share

55% 52% 60% 80% 35%

Veracity Veracity Veracity Veracity Veracity

45% 20% 36% 94% 80%

 Fake news infographics

Earth is the third planet and

is where we live on Earth 1
Venus is terribly hot, even
hotter than Mercury Venus 2
Jupiter is the biggest planet
in the Solar System Jupiter 3
Mercur
Mercury is the smallest
planet in the Solar System
y 4
Fake news infographics
Impact of fake news in the society

51% 29% 11% 9%

Trust the Have some Think it is Avoid

media doubts all fake news

Venus is terribly Neptune is the It’s the smallest Earth is the

hot, even hotter farthest planet planet in the planet where we
than Mercury from the Sun Solar System all live on

Venus Neptune Mercury Earth

 Fake news infographics

Mercury Mars
Mercury is the smallest Despite being red, Mars is
planet in the Solar System actually a cold place

Venus Jupiter
Venus is terribly hot, even Jupiter is the biggest
hotter than Mercury planet in the Solar System
Fake news infographics
Veracity in media during the last years
85 90 80 80 65 70 60 65
% % % % % % % %

Online media
Despite being red, Mars is
actually a cold place
Traditional
media
Mercury is the smallest
planet in the Solar System
 Fake news infographics

1 2

Jupiter Earth Mercury

Jupiter is a gas giant and Earth is the beautiful planet Mercury is the closest
the biggest planet where we all live planet to the Sun
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