Persona

Where Beauty has a new name

Classification: Internal
 Industry overview

Classification: Internal
 Why Persona?

Classification: Internal
  An overview of its industry

Persona-Yesterday, Today, Tomorrow

 SWOT Analysis

 CSR

 Conclusions

Classification: Internal
 The
Beginning…...
The Journey began : 1984
(As GLAMOUR)

Investment : Tk. 200,000

Location : Her Residence

No. of workers : 9
Classification: Internal
 The
Beginning…...

Name changed to Persona : 1998

Mission
“a global standard lifestyle solution provider
with social commitments”

Classification: Internal
 Now…..

• No. Of Employees : 1400 approx.

• Av. No. of Clients : 4000/day approx.

• No. of Branches : 7

• Annual turnover : 150 million approx.

(as of Dec. 2012)

• Average Daily Sales : 0.6 million approx.

Classification: Internal
 The Market

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 Market Share

Persona
16%

Other
Competitiors
84%

Classification: Internal
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 Services

Regular Quality Premium

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 Services Available (Regular)

Hair Waxing Hair Hair Hand

Cuts Dressing wash and Foot
and care
colour

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 Services Available (Quality)

Facials Hair and Hair Re-

Skin bonding
Treatment

Classification: Internal
 Services Available (Premium)

Make- Bridal Party

up by Make- Make-
Kaniz up up
Almas
Classification: Internal
 For Whom?
The beauty conscious females

Age group: 15-50 years

Occupation: Students, job-holders, working

mothers and homemakers.

Economic Background: The upper, upper-

middle and middle class income group.

Psycho graphic:
• Educated
• Trendy
• Health conscious
• Beauty Conscious
• Socially responsible
• Able and willing to spend

Classification: Internal
 Close Competitors

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 Branding

Are You a Modern Woman?

•Confident
•Trendy
•Posh
•Culture-oriented

Classification: Internal
 Marketing and Promotion

Classification: Internal
 Marketing and Promotion

Classification: Internal
 Marketing and Promotion

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 Why Come Back?

Top quality service

Innovation

Variety

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 Corporate Social Responsibility
• Training and financial support

• Providing Scholarships:

• Creating Awareness

• Free Makeover and Hair styling

• Distribution of clothes and aids

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 SWOT Analysis
• Strengths

• Weaknesses

• Opportunities

• Threats
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 In the near future……

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 ….thus we
conclude……..

Classification: Internal
 Takeaways
Beauty care is a growing industry

More and more women are using this

service

Persona is the leading beauty salon in

Bangladesh

Strong management and culture helps

develop loyal consumers

Excellent services=WOM= best

promotion

Empowering women
Classification: Internal
 Thank
you
Classification: Internal
Classification: Internal