Professional Documents
Culture Documents
management function
Determines the Organisation vision, mission and goals
Characteristics of an effective manager
The Mission Statement can be described as a formal summary of the aims and
values of a company. It must create an emotional bond between the
organisation and employees. It must create a sense of ownership, particularly
among the managers.
The Vision Statement is a company's road map, indicating both what the
company wants to become and guiding transformational initiatives by setting
a defined direction for the company's growth.
Types of plans
Strategic : Made by top
Management – 5 to 10 year
commitment
Tactical: made by middle
management – include
financial, hr, marketing –
support long term plans.
Operational: made by
lower managers /
supervisors and in some
instances team leaders
The strategic planning process
The strategic plan will form the framework or guidelines for all the organization’s
processes and departments.
The strategic plan will also decide how resources will be allocated to the strategy.
Resources include money and workers.
All strategic planning deals with: What should we do? / who we should do it for? /
How do we do it better than competitors?
Strategic planning has an impact on what the company does in the long term. It can
have a timeframe of two to twenty years
Top Management is responsible for making any strategic decisions. Every
department will ensure that the strategic plan is carried out by following
their daily operational schedules
Employing a
systematic approach
to goals and
objectives
First ensure that the organisations
strategic objectives and their associated
indicators / measurements are
understood.
Mission
vision
Strategic plan
Tactical plan
Operational Plan
Goal
Objectives /
Standards of
performance
Setting business objectives and goals
Goal Examples
Gannt charts
A Gantt chart is a type of
bar chart that illustrates a
project schedule.
provides a graphical illustration of a schedule that helps to plan, coordinate,
and track
specific tasks
Prioritise Time and work
Task lists and diaries
Contact DC and suppliers 2 Telephone
Computer
Confirm stock take date and time 1
Print notice for customers 3 Computer and
printer
Stick up notice to inform customers 4
Diary / Calendar
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
1
2 3 4 5 6 7 8
Inform DC Suppliers
Inform DC, suppliers
9 10 11 12 13 14 15
16 17 18 19 20 21 22
Print and stick up customer
notice
23 24 25 26 27 28 29
Stock take
30 31
Sales
How to improve sales: Establish the cause
Customer perceptions – do your customers perceive lack of commitment from your business
to them, to your product or market? Is a poor or negative customer perception of your
business spreading by word of mouth? Is one of your competitors undertaking a ‘dirty tricks’
campaign?
Marketing process – if you are not getting enough customers, are enough potential
customers aware of your products and services? Is the price set too high for the benefits
offered? Is the product specification not suitable for customers’ needs?
Selling process – if you are getting good levels of response but not enough orders, is the
follow-up poor or slow? Are you putting customers off before closure? Are your negotiators
weak? Are you failing to maintain the relationship with customers once you have created it?
Competitive threat – is there a new and strong competitive threat? Has a competitor just
launched a new or improved product or service? Is a strong competitor conducting an
aggressive promotional campaign or price discounting? Is one of your competitors starting a
price war?
Product/service quality – is your quality letting you down: do you have delivery problems;
are your products unreliable; are they fit for your customers’ purpose; do you have slow or
poor after sales service?
What can be done to increase sales to ensure
profit?
Improve your marketing and sales processes – selling is often a numbers game:
Offer a sales discount – can you offer a short-term discount to encourage existing
users to buy more or to attract new customers?
Promote increased usage by existing users – can you encourage existing users or
give them incentives to increase their usage by an advertising or promotional
campaign?
Increase sales volumes by reducing price – this will work only if customers are
price sensitive, Be sure that your competitors will not respond in kind, so
escalating into a price war.
Win competitors’ business – can you identify a weakness in competitors that will
enable you to use your advantage to win new business? Can you provide a
consistently better service for the same or lower price?
What can be done to increase sales to ensure
profit?
Convert non-users – can you persuade customers for your
other products to adopt the product/service where you are
experiencing a shortfall? ‘Cross-selling’ will need sales calls or
some promotional activity.
Launch improved or new products and services – be sure
that it is your product or service that is letting you down
before you go down this more expensive and time-consuming
route
Enter new markets – this is usually part of a business’
planned growth, rather than a short-term reaction, so needs
careful planning.
Effect of reduced net profit on company
and staff
Company: slows down company growth
No new stores
Cut backs on budget
Negative effect