MOLDOVA STATE UNIVERSITY FACULTY OF ECONOMIC SCIENCES

PRESENTATION
THEME :LAUNCHING A NEW PRODUCT ON THE MARKET
CHOCOLATE

ELABORATE: GROSU MARIA-MAGDALENA

/MK201

LEADER:

CHISINAU,2021
Chocolate - a category that
includes tablets, bars, wafers
wrapped in chocolate, figurines
and seasonal products - is one
of the most important segments
of the consumer goods market.
Consume DARK CHOCOLATE
HOT CHOCOLATE - has an energizing role
and improves mood
DO NOT combine CHOCOLATE with
COFFEE DRINKS
Stimulates brain function
Contributes to heart health
It makes you feel good
Contains flavonoids with a role in sun
protection
It can reduce appetite by helping to lose weight
in moderate amounts
Excessive amounts of chocolate, especially
milk and sugar, make you fat
Types of Chocolate Milk Chocolate
Contains milk and sugar, which differs from bittersweet and
semisweet chocolate.
Cannot contains less than 12% milk and cannot contain less
than 10% chocolate liquor.
Can contain other ingredients but must comply with regulations.
White Chocolate
Technically not real chocolate
Contains no chocolate liquor, which is one of the main
ingredients in chocolate.
It’s made of cocoa butter, milk, and sugar.
White chocolate is technically no real chocolate because it
contains no chocolate liquor
Chocolate Facts Chocolate Consumption:
Americans consume over 3.1 billion pounds of chocolate every year, which is about 11.7
pounds per person.
Milk Chocolate is the most popular among Americans, followed by dark chocolate and then
white chocolate.
Chocolate contains more than 300 known chemicals.
Flavanols
Theobromine
Caffeine
Tyramine
Pehnyletylamine
Anandamide
Chocolate is considered a mood food.
Contains an amino acid called L-tryptophan. This increases serotonin in the brain, which is a
calming hormone.
Said to be nature’s own “antidepressant.”
antioxidants
stimulants
Central nervous system stimulants
About 35 % like dark chocolate and 26% like white.
Researcher found that chocolate stimulates the same part of the brain that morphine does.
Theobromine and caffeine are both stimulants, which might be the reason why people get a
feeling of well being after eating chocolate.
Tyramine, Pehnyletylamine and anadamide are related to amphetamines, which increase
activity of neurotransmitters in parts of the brain that control the ability to pay attention and
stay allert.