Republic of the Philippines

CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE

Impig, Sipocot, Camarines Sur 4408
 
ISO 9001:2015
CERTIFIED

Shop Layout &Management: ART APPRECIATION

ELEMENTS AND PRINCIPLES

OF ART AND DESIGN

Prepared by: AIRA MAE N. BOTER

BSIT-FT 3C
 ELEMENTS OF ART AND DESIGN

-are stylistic features that are included within an art piece to help the
artist communicate

1.Line
1.Line

Line
Line isis the
the most
most basic
basic visual
visual element.
element. Lines
Lines can
can
be
beused
usedto todefine
defineshapes
shapesandandfigures,
figures,but
butalso
alsoindicate
indicate
motion,
motion,emotion,
emotion,and andother
otherelements.
elements.
In
In the
the picture,
picture, you
you can
can see see different
different lines,
lines,
horizontal,
horizontal, vertical,
vertical, and
and curved
curved lines.
lines. That
That picture
picture isis aa
stair.
stair.
2.
2. Color
Color
Color
Color isis often
often deemed
deemed to to be
be an
an important
important
element
element of of design
design as as itit isis aa universal
universal
language
language which which presents
presents the the countless
countless
possibilities
possibilities of of visual
visual communication. 
communication. 
That
That picture
picture isis taken
taken at at the
the WOF
WOF in in SM
SM
Naga.
Naga. You
You cancan seesee lot
lot of
of colors
colors all
all around.
around. ItIt
makes
makes thethe surrounding
surrounding happyhappy andand joyful,
joyful, and
and
itit can
can attracts
attracts people.
people.
3.
3. Shape
Shape

Shape
Shape is a
is a flat
flat area
area surrounded
surrounded by by
edges
edges or
or an
an outline.
outline. Artists
Artists use
use all
all kinds
kinds
of
of shapes.
shapes. Geometric
Geometric shapes shapes are are
precise
precise andand regular,
regular, like like squares,
squares,
rectangles,
rectangles, and
and triangles. 
triangles. 
You
You can
can seesee in in the
the picture
picture different
different
shapes,
shapes, circle,
circle, rectangle,
rectangle, oval,
oval, square,
square,
etc.
etc.
4.Space
4.Space

Space
Space refers
refers to the
to the area
area within,
within,
around,
around, above
above oror below
below an
an object
object oror
objects.
objects.
This
This handrail
handrail shows
shows space,
space, you
you can
can
see
see space
space between
between bars
bars used
used in
in this
this
handrail.
handrail.
5.
5. Texture
Texture

Texture
Texture is the is the perceived
perceived surface
surface quality
quality ofof aa work
work of
of art.
art. ItIt isis
an
an element
element of of two-dimensional
two-dimensional and and three-dimensional
three-dimensional designs
designs
and
and isis distinguished
distinguished by by its
its perceived
perceived visual
visual andand physical
physical
properties.
properties.
In
In the
the picture,
picture, II took
took aa picture
picture of
of stone
stone on on the
the ground.
ground. ItIt
shown
shown thethe roughness
roughness and and hardness
hardness of of the
the stones,
stones, andand you
you can
can
see
see that
that itit isis solid.
solid.
 PRINCIPLES OF ART AND DESIGN

The principles of art represent how the artist uses the elements of art
to create an effect and to help convey the artist's intent. 

1.Balance
1.Balance
Balance
Balance is the
is the distribution
distribution ofof the
the visual
visual
weight
weight of
of objects,
objects, colors,
colors, texture,
texture, andand
space.
space.
Our
Our eyes
eyes require
require the
the visual
visual weight
weight toto
be
be equal
equal on
on the
the two
two sides
sides of
of aa visual
visual
area.
area.
You
You can
can see
see the
the design
design ofof this
this cloth
cloth isis
balance
balance
 2.Emphasis
2.Emphasis
Emphasis
Emphasis involves
involves contrasting
contrasting
different
different elements
elements against
against each
each
other.
other.
In
In the
the picture,
picture, you
you can
can see
see that
that
itit emphasizes
emphasizes the the color
color red.
red.
 3.
3. Movement
Movement
Movement
Movement is the is the path
path our
our eyes
eyes
follow
follow when
when we we look
look at
at aa work
work of
of art.
art.
The
The purpose
purpose of of movement
movement isis to to
create
create unity
unity in in the
the artwork
artwork with
with eye
eye
travel.
travel.This
This cancan be be achieved
achieved by by using
using
repetition,
repetition, rhythm,
rhythm, and and action.
action.
The
The wave
wave in in the
the picture
picture shows
shows
movement.
movement.You You can can tell
tell which
which
direction
direction itit will
will go,
go, and
and howhow high
high itit is.
is.
 4.
4. Unity
Unity
Unity
Unity isis the principle
the principle of of design
design that
that
unifies
unifies all
all other
other principles
principles within
within aa
piece
piece ofof work,
work, allowing
allowing each
each
individual
individual element
element to to coexist
coexist with
with one
one
another
another to to form
form anan aesthetically
aesthetically
pleasing
pleasing design
design
This
This took
took aa photo
photo ofof these
these
lanterns
lanterns thatthat II made,
made, ItIt shows
shows unity,
unity,
because
because itit allows
allows other
other elements
elements to to
coexist
coexist with
with one
one another.
another.
 5.
5. Variety
Variety
Variety
Variety break
break the the monotony
monotony and and
make
make thethe artwork
artwork enjoyable
enjoyable by by
different
different visual
visual elements
elements to to the
the
viewer. 
viewer. 
The
The pencils
pencils in in the
the picture
picture shows
shows
variety.
variety. ItIt has
has different
different colors,
colors, itit has
has
curve
curve lines,
lines, itit has
has straight
straight lines
lines and
and
you
you can
can see
see the
the texture
texture there.
there.
 6.Rhythm
6.Rhythm
 Rhythm
 Rhythm isis created
created by
by the
the variety
variety
and
and repetition
repetition of
of elements
elements inin aa work
work of
of
art
art that
that come
come together
together to
to create
create aa
visual
visual tempo
tempo oror beat
beat
 7.Pattern
7.Pattern
 Pattern
 Pattern as
as aa principle
principle of
of design
design
may
may be
be defined
defined as regular
as regular
arrangement
arrangement of of repeated
repeated samesame
elements
elements i.e.
i.e. line,
line, shape,
shape, colors
colors over
over
and
and over
over again.
again.
This
This window
window shows shows pattern,
pattern,
because
because same
same element
element isis
repeated(shape)
repeated(shape)
 8.Scale
8.Scale
 Scale
 Scale refers
refers to the
to the relative
relative size
size ofof
one
one object
object compared
compared to to another,
another,
typically
typically the
the size
size ofof the
the artwork
artwork toto the
the
viewer's
viewer's body. 
body. 
This
This isis my
my example
example for for scale,
scale, meme
compared
compared to to the
the object
object beside
beside me.
me.
BOTER,
BOTER,AIRA
AIRAMAE
MAE N.
N.
BSIT-FT
BSIT-FT 3C
3C