DAINIK JAGRAN

Sit Dolor Amet

 GROUP MEMBERS
◦ Nishi Kumari Singh (46)
◦ Rishabh Kumar (60)
◦ Alok Kumar (66)
◦ Priyanshi Singh (84)
◦ Sanjana Dubey (51)
◦ Chandresh Kumar (68)
◦ Hunny (42)
ABOUT
◦ Daily Hindi newspaper in India.
◦ Is number 1 among all Indian publication newspapers in India.
◦ Dainik Jagran brought 11 consecutive awards from (INMA).
◦ Dainik Jagran maintained the streak to be No. 1 since 2003.
◦ Owned by Jagran Prakashan Limited.
◦ Aquired Mid Day in 2010 and Naiduniya in 2012.
◦ Mahendra Mohan Gupta (79 years) is the Chairman and Managing Director of the Company
◦ At the position of Editorial Director of Dainik Jagran
Distribution channels Printing press

Dealers

Distributors

Mini agents Customers

Hawkers
Challenges in distribution.

◦ Punctuality

◦ Climatic condition

◦ Managing multiple locations

◦ Transportation cost for deep coverage

Organization structure
Roles and responsibility
◦ Editorial Department –
 Gathering news, interpretation of news and shortlisting news.
◦ Advertising Department-
 Very important department in the revenue generation.
 It looks after collecting advertisements that are placed in every newspaper edition.
o Printing Press or production-
 Production of newspaper.
 Maintenance and installation of machines.
 Compiling the data into the newspaper format and then putting it on paper.
o Circulation Department-
 Responsible for distribution of copies of the newspaper
 The main responsibilities are
o To maintain the sale of newspaper.
o Delivering the newspaper to retailer on time.
o Maintaining the data of subscribers.
Ethical issues handle in organization

◦ They signed an agreement with every body of distribution channel.

◦ Before joining they have to deposit security amount.
◦ If an agent commit fraud,
 First will be a warning.
 If still continue, they will change the territory.
 At last employee will fired and have to loose his security amount.
Code of conduct

◦ Punctuality of 355 days.

◦ Work according to scheduled.
◦ Performance marking by seniors.
◦ Strict hygiene rules for employee because of COVID-19.
◦ 3rd party agreement.
◦ For workers salary is fixed.
◦ Commission for agents/Hawkers/distributors.
◦ Agent have to give daily report to their senior.
Conclusion
◦ Manufacturing cost Rs 14-18.
◦ Generate revenue from advertisement
◦ Subsidiary of 50%
◦ Distance manage effectively
◦ Punctuality is important
Recommendations
◦ In urban market, motivate people for E-paper
◦ Target based commission
◦ Referral code for E-papers