Creation of Social

Enterprise
Module 10
Learning Objectives
• In this module, you will be able to:

• Develop ideas for a social enterprise

• Understand how to measure the viability and potential of a
social enterprise idea
Ashleigh Brilliant:

• Good Ideas are common - what is

uncommon are people who will
work hard enough to bring them
about
Beginnings:

• Many big companies came from all beginnings.

• Some were born out of one’s dreams; some came out of
passion; while others materialized out of necessity
• Indeed, ideas come in many forms, shapes, and sizes, in
different places at different time
Beginnings:

• The previous module emphasized the need for a stage where

one has to generate ideas that can be turned into viable
opportunities.
• Not all ideas can be turned into good opportunities.
• In generating ideas for a social enterprise, each idea must be
evaluated to ensure likelihood that it can produce a positive
social change, that there is a market for it, and that it will be
sustainable and feasible overtime.
Where do ideas come from:
• Personal experiences
• Hobbies or passion
• Accidental discovery
• Systematic or intentional
search
• Awareness through different
channels
Where do ideas come from:
• Personal experiences - these are common source of
entrepreneurial ideas. Which may come from solving problems
or having unresolved issues encountered at home, at work, or
in school.
• One social enterprise started due to lack of availability of
natural personal care products in the Philippines that are
affordable and environment-friendly.
• The sisters – a new mom and a make up enthusiast – both
researched and found ways to set up their company –
• http://humannature.com/buy/our-story to read more about this social enterprise
please be beware of sites that may harm your gadgets.)
Where do ideas come from:
• Example: - Personal Experiences
• Accdg to DOH Filipinos consumers are starting to live a healthty lifestyle, as
proven by the proliferation of different companies that are now engaged in
businesses that promotes health and wellness

• Joy is a health enthusiast, noticing how her officemates look for healthy
alternative to the beverage offered in their office cafeteria – soda, chocolate
drink & instant coffee. Since the officemates opted to walk 3 blocks from the
office just to grab healthy drink she took advantage of the opportunity and
decided to offer freshly squeezed fruit juices, she sought the help of her house
help to buy fresh fruits in the market and converted those into fruit juices in
the morning, placed in glass bottles, and sells to her officemate with mark up.
Where do ideas come from:
• Hobbies or passion – an individual’s passion may inspire an
idea that can be turned into a business. A couple
passionate about the healthy vegan lifestyle decided to
start an online shop that provides healthy ingredients for
people who are as passionate as they are to live healthy.
• (http://www.thesuperfoodgrocer.com/pages/about-us) to learn more
about this business enterprise
• Example: Vanessa is a coffee lover and would usually consume two cups of coffee
a day. She is also fond of trying out various types of coffee beans and studying
how these variants differ in taste. When travelling, she also makes sure that she
grabs a bag of coffee bean so she can personally taste what each type of coffee
has to offer. After a few years, she decided to put up a small coffee shop.
Where do ideas come from:
• Accidental discovery – some ideas for a product came
about completely by accident. A company may be seeking
to innovate a product, yet accidentally discovers
something else through the course of product development
such is the case of discovery of this popular product that
most people cannot live without – those little sticky notes
that help you get reminded – serve to mark pages. And
help you organize your life to some extent.
• Example: Raffie accidentally realizing she made a handbag out of her old cut out
jeans, and having received very good feedbacks, she got orders from friends and
relatives. Then sells it online too.
Where do ideas come from:
• Systematic or intentional search – some entrepreneurs
find ideas by actively and intentionally searching for them.
Some may look at the list of unused patents or search on
the internet for idea that’s not yet turned into reality.
Others may seek inspiration from other entrepreneurs by
attending gatherings, seminars or informal types of
meetings.
• Example: Mark Ressa has been in the remittance business for more than a decade.
He is looking for ways on how to make OFW remittances simpler, cheaper and
more convenient without sacrificing the integrity and compliance of remittance
transactions. By studying the current market trends,, 90-95% OFWs use social
media , while 80% of their beneficiaries have social media accounts. Mark has
thought of enabling payments through social media accounts. This has not been
patented since this is new in the industry but Mark sees it as a very feasible
solution to the pain points of remitters and beneficiaries.
Reading researches:
• http://edition.cnn.com/201
3/04/04/tech/post-it-note
-history

• http://www.thesuperfoodgr
ocer.com/pages/about-us

• http://humannature.com/b
uy/our-story

• Please ensure the site is a

safe one.
Where do ideas come from:
• Awareness through different channels - most social
entrepreneurs may find inspiration from watching news,
reading articles, or through professional or social
networks. Media and the Internet make the world a
smaller place. A curious entrepreneur from another part
of the world may see a social problem in one country and
think of ideas in order to solve it.
• Example: Don a resident of Leyte and is one of those affected by typhoon
Yolanda. While watching the news, he noticed that one of the main problems of
the local government of Tacloban City is the damaged uprooted trees that
blocked the road. Don saw an opportunity in this news by getting the uprooted
trees and converting them into wood carving artworks. He converted the tree
trunks into classy furniture and home décor pieces, which he eventually sold for a
profit
 Type A New market for an existing product

Type B New Product

Type C
Three categoriesNew processes for producing existing product
of classifying Ideas:
Type A – identifies a new market for an existing product ;
Example: a burger patty can be suggested as main dish paired
with rice, especially for the rice-loving culture of the
Philippines
Type B – develops an entirely new product, which can be
based on a technological breakthrough.
Type C – seeks ways to find more efficient or more effective
ways of producing an existing product. This can be through the
discovery of a more energy–efficient machine and cutting steps
in the manufacturing process without affecting the quality of
the product.
Beyond Walls 10.2

Paolo Baltimore is an advocate of new and innovative business ideas. He is now into mobile app
development. From his market research, he found out that remittance customers find it
inconvenient to go to a remittance outlet to send funds and that most of them are afraid to use
smartphones to receive and send funds because of technological vulnerability and some hacking
incidents reported in the news. Because of these insights, Paolo developed a remittance mobile
app where a customer can send and received funds using their finger print as a passcode to
process a transaction. He initially made the app for OFW. Paolo realized that aside from OFWs he
can also tap the domestic senders, e.g. parents sending allowances to their children studying in a
different city and employees, in the cities sending remittances to their loved ones in the provinces.

1. identify in this case the three categories of classifying ideas and discuss how each is applied
2. Among the three categories, which do you think is your inclination as a future social entrepreneur? Justify
your answer.
Essential learning:
Ideas inspire action – an idea for a social enterprise may power a social change.
Ideas are important because they represent a start of something that has a potential to get
bigger later on. – They represent unrealized potential value in their original state.
Entrepreneurs often on the look our for ideas that can be offered to the market to answer
customer need.
Ideas may come from personal experiences, passion, accidental discovery, systematic research
or awareness through different channels.
Creativity and innovation are often used synonymously, but these words are distinctly
different.
Essential learning: Creativity is the development of original ideas or inventions, while innovation is the implementation
of these inventions.
Entrepreneurs are considered innovators, but not all of them are inventors.
There are seven types of innovation:
creation of new product
new process for producing an existing product
delivering an existing product to anew or undeserved market
utilizing a new source of labor
implementing a new organizational structure
implementing new ways of engaging customers or target beneficiaries, and
utilization of new funding models.
Essential learning:
Ideas rea turned into opportunities when they have the following characteristics, the ability to add
value for the customer, creating value by solving a customer problem or fulfilling a customer need,
the ability to capture a market and generate profits, and compatibility with the skill set of the
entrepreneurs who pursue them.
The social opportunity assessment tool contains four major assessment categories: social value
potential, market potential, competitive potential, and sustainability potential. Each category
contains five crietria that the entrepreneur can evaluate by rating them.
The social enterprise plan can help assist you in formaluating and finalizing your social venture.
 Thank you!

Be a child with a
dream. Picture your
dream and make it
happen. Along the
way play and enjoy
the journey!
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