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    Airtel began as a manufacturer of push button phones in 1984 in India and later expanded into telecom operations. It is now India's second largest mobile operator with over 348 million customers across its mobile, home broadband, and digital TV services in India and international markets. Airtel follows a 7P marketing strategy involving product, price, place, promotion, people, physical presence, and processes. Its product portfolio includes Airtel prepaid, postpaid, broadband, DTH, and payments bank services. Pricing is competitive with customer-based strategies. Places of presence include metro, urban, semi-urban and rural areas. Promotion uses jingles, digital campaigns and celebrity endorsements. People targeted

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    Airtel began as a manufacturer of push button phones in 1984 in India and later expanded into telecom operations. It is now India's second largest mobile operator with over 348 million customers across its mobile, home broadband, and digital TV services in India and international markets. Airtel follows a 7P marketing strategy involving product, price, place, promotion, people, physical presence, and processes. Its product portfolio includes Airtel prepaid, postpaid, broadband, DTH, and payments bank services. Pricing is competitive with customer-based strategies. Places of presence include metro, urban, semi-urban and rural areas. Promotion uses jingles, digital campaigns and celebrity endorsements. People targeted

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    9 views12 pages

    Airtel 7P's Group 3

    Uploaded by

    janhavi salvi
    Airtel began as a manufacturer of push button phones in 1984 in India and later expanded into telecom operations. It is now India's second largest mobile operator with over 348 million customers across its mobile, home broadband, and digital TV services in India and international markets. Airtel follows a 7P marketing strategy involving product, price, place, promotion, people, physical presence, and processes. Its product portfolio includes Airtel prepaid, postpaid, broadband, DTH, and payments bank services. Pricing is competitive with customer-based strategies. Places of presence include metro, urban, semi-urban and rural areas. Promotion uses jingles, digital campaigns and celebrity endorsements. People targeted

    Copyright:

    © All Rights Reserved
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    of 12

    AIRTEL

    Group 3

    Rohit Paul
    Aniket Patil
    Mainak Saha
    Janhavi Salvi
    Priyanshi Sharma
    Saumya Nahta
    CONTENTS

     Introduction
     Methodology
     Conclusion
     Learnings
    BRAND INTRODUCTION

    History Company Data


     Started Assembling of Push button Phones in 1984 in  Airtel is the second largest mobile operator with 348.3
    India million customers as of May 2021
     Began Manufacturing Cordless Phones, Fax  Revenue: INR 101,258 Crore (USD 14 billion)
    machines by 1990  Customer Base:
     First Indian Company to Start Telecom Operations by India: 321.4 million Mobile Services; 3.1 million Homes
    1995 and 17.7 million Digital TV Services (status as on March
    31, 2021)
    Africa: 118.2 million Mobile Services; South Asia: 2.9
    million Mobile Services customers (status as on March 31,
    2021)
    METHODOLOGY

     Product
     Price
     Place

    7 P’s Of Marketing  Promotion


     People
     Physical
     Process
    METHODOLOGY

    7P’s of Airtel
    Product Price

    i. Airtel Prepaid  Competitive Customer based Pricing strategies

    ii. Airtel Postpaid  Base Prices to the customer for the following

    Telecom services (INR)


    iii. Airtel Broadband
    i. Airtel Prepaid: 219
    iv. Airtel DTH
    ii. Airtel Postpaid: 399
    v. Airtel Black
    iii. Airtel Broadband: 499
    iv. Airtel DTH:247
    vi. Airtel Payments Bank Financial
    Place

     Tier 1: Metro
     Tier II: Urban
     Tier III: Semi Urban
     Rural
    Promotion

     Airtel Jingles
     Digital Marketing Campaigns
     Endorsement Appeal
    People

     Primary Target Age: 15-35 Years


     Target Socio Economic Category:

    1. Urban and Young


    2. Rural and Young
    3. Rural and Old
    4. Middle and Low income groups
    Physical

     Dedicated Airtel Stores distributed across Micro


    markets in Urban and Rural areas
     Visually appealing orientation of the Airtel stores to
    provide a pleasant customer experience
     Trained Customer support executives at every store
    Process

     Segregated Plan structure with Multiple options


     Airtel Open network, for signal strength analysis
     Prioritized customer support with query resolution
    within 24 hrs. of service request
     Dedicated 121 Helpline
    Thank You

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