ENTREPRENEURSHIP

DEVELOPMENT STUDIES III

Adapted from Nen and other materials
Arranged and packaged by Dr. Mercy E.Isiavwe-Ogbari
Department of Business Management CEDS
Covenant university.

Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.

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Different Entrepreneurship Styles
 Lecture Objectives

 At the end of this Lecture, students should

 Have better understanding of themselves
 Know the traits of successful Entrepreneurs
 Learn how good Teams work

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 Introduction
Different people behave in different ways – style, need, situation

 There is probably no topic more important to

business / entrepreneurial success today than
understanding the uniqueness of oneself.
 Entrepreneurship is a journey
Many people want to follow this road
due to self doubt e.t.c.

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 Concepts Clarification

 Generally when we look at great

entrepreneurs/Business Giants, we can see
some clear styles of entrepreneurship.
 We must understand their psychology,
physiology, biology etc. EQ, IQ….

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 How the Styles Evolve?

 Different phenomenon:
a. Circumstances, b. Opportunities
 Are you focused on creating surprising ideas?
 Helping people?
 Being your own ?
 Would you like to build an enterprise or
 Do you like prospect of making a good idea?

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 Brain Analysis

 The theory is that people are either left-

brained or right-brained, meaning that one
side of their brain is dominant.
 If you're mostly analytical and methodical in
your thinking, you're said to be left-brained. If
you tend to be more creative or artistic,
you're thought to be right-brained.

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 Entrepreneurial Style qiiz

 This activity demonstrates to students that no two

entrepreneurs are the same
 Entrepreneurs are highly individualistic people, who
have their distinctive style of working and bringing
ideas to life.
 Entrepreneurial style quiz helps you to understand
how you should interact with the world to accomplish
tasks and build relationships.

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 Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
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 LEFT BRAIN VS RIGHT BRAIN

LEFT BRAIN RIGHT BRAIN

Think in Straight Line Spontaneous

Like structure
Subjective
Objective Analytical
Imaginative
Logical Linear
See the big picture
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 ORIENTATION

 These orientation forms the bases of the

entrepreneurial styles that exist.
 People Orientation
 Action Orientation
 Deep skilled

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 ENTREPRENEURIAL STYLE 1:
THE MAKER

 ATTRIBUTES:
a. They are super organized
b. They plan everything in advance
c. They are always in control
d. They are goal oriented
e. They love to work independently
f. They take not of the minutest details whilst having the
vision/mission in mind
g. They bring ideas to life through tangible plans and
execution
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 MAKERS CONT.

 Makers are great at getting things done

 They prefer processes and systems over
people
 They are really good at handling Operational
roles.
 Examples is Narayana Murthy.

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 ENTREPRENEURIAL STYLE 2:
THE MERCHANT
Attributes of the Merchant

 They are keen observers, rational and decisive.

always They are swift at spotting market
opportunities and meeting unmet needs
 They are very smart at improving and applying
ideas from other industries and building profitable
businesses out of them.
 Examples Kishore Biyani , founder of the Future
Group.

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 ENTREPRENEURIAL STYLE 3:
THE MAGICIAN
Attributes of the Magician

 They are always Brimming with ideas, questioning

things often.
 They go with their instincts and comfortable with
taking risks.
 They are dreaming of what can be and staying
ahead of the market.
 They are surprising and delighting customers
 They are always navigating new terrorists and
lands. Eg. Steve Jobs, founder of Apples
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 ENTREPRENEURIAL STYLE 4:
THE MOBILIZER
Attributes of the Mobilizer

 They are great catalysts who bring about

systemic change by gathering together the right
people.
 They are peoples person. They enjoy working in
diverse teams.
 They create social impact, by addressing large
scale social problems. Eg. Verghese Kurien
Founder of Amul .

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 ENTREPRENEURIAL STYLE 5:
THE MASTER
Attributes of the Master

 They are detailed oriented. They are

perfectionists.
 They love learning in details about anything of
interests to them.
 They are knowledgeable about their profession
 They have great passion for quality standards.
 They are role models in their fields.
 Eg. Bill Gates Founder of Microsoft.
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 ENTREPRENEURIAL STYLES
VIDEO

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 QUESTION TIME

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 Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
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