Research Design-

Exploratory

Group-9
Shravan Gurung (500077859)
Sakshi Nautiyal (500073528)

Consumer Behavior And Market Research

Building Blocks Of Business Intelligence

Internal Fact External Fact

Internal External
Opinion Opinion
Decision to use primary data or secondary or to choose internal or
external fact

Accuracy and depth of intelligence required

How urgent intelligence is required
Financial Implication

Types of research design- Exploratory, Descriptive and Casual

 Qualitative Method

 Flexible research method

 Depends on skills of researcher
 Unstructured techniques

Quantitative Method

 To determine proportions of population that think or behave in certain way

 Large no. of interviews
 Head counts
Basis Quantitative Qualitative
Sample size Large (200 or more) Small(50 or less)

Questions Structured Unstructured

Data conversion tools Questionnaire, Tables, Interview, notes,

Statistical Analyses discussion

Reliability High Low

Accuracy High Low

 Research Design Exploratory

1. Conducted when researcher does not has no past data or only few studies for reference
2. Sometimes informal and unstructured
3. Developing better understanding of the problem
4. Flexible
5. Ground for further research
 Secondary Data

 Already available
 Validated
 Low cost
 Also named as desk research

Primary Data

 Survey purpose
 Direct interaction
 High cost
 More time
 Steps to conduct a research-
1. Identify the problem
2. Create Hypothesis
3. Further Research

Advantages-
1. Low cost
2. Flexibility
3. Foundation for research
4. Assist other researchers

Disadvantages-
5. Inconclusive
6. Qualitative data
7. Smaller sample
8. Old or non updated data
 k Yo u
T h an