Lv Ruoyan,ки-1

https://en.industrialpark.by/ （ official webcite)

 SHORT INTRO
 The park offers all the benefits of a free economic zone coupled
with unique tax and legislative advantages.

 The idea was first voiced during a visit of China Vice President Xi
Jinping (now head of state) to Belarus in March 2010. The official
groundbreaking ceremony was held on 19 June 2014.

 The Park offers easy access to international highways M1/E30 and

M4, Minsk international airport (included into the territory of the
Park), international railways and the capital of Belarus with its labor
and scientific resources. The Park’s tax preferences, free customs
regime with the EAEU countries, including Russia and Kazakhstan,
give access to a market of about 183 million of customers.
 THESIS GOAL
 To study the features of the representation of the image of the
industrial park “Great Stone” in the mass media of Belarus.
 RESEARCH OBJECTIVES:
 1) To identify the features of working with media resources in the
recipient country when promoting an international project;
 2) To describe the main directions in working with the industrial
park corporate website.by ;
 3) To analyze the concepts on the subject of the industrial park
"Great Stone" in the texts of Internet resources belta.by , sb.by in
2019-2021, as well as on the official website Ministry of
Economy of the Republic of Belarus;
 4) To monitor the headlines of the Belarusian media about the
activities of the Great Stone Industrial Park;
 5) To offer recommendations on the use of media relations tools
in shaping the image of the Great Stone Industrial Park.
SCIENTIFIC RESEARCH REFERENCES
 Internet resources:
industrialpark.by , belta.by , sb.by , economy.gov.by
 Literary References :

"Chinese experience in the development of science and technology

parks Belarus" (Minsk, 2019), Soloviev, A.I.
"Modern technologies of mass media"(Minsk, 2018), Ushakova,
N.V.
"Imageology" (Moscow, 2017), Chumi kov A.N. "Advertising and
public relations. Image, reputation, brand" (M. 2017),Pocheptsov
G.G. "Imageology" (Moscow, 2000), etc.
 CONTEXT- ISSUES TO BE DEVELOPED
 The specifics of building an organization's image using media relations tools
 1.1 Formation of the organization's image: theoretical and methodological
aspect
 1.2 Features of working with media resources in the recipient country when
promoting an international project (foreign experience)
 2. Representation of the image of the Great Stone Industrial Park in mass
media texts
 2.1 Characteristics of the main components of the image of the industrial
Park "Great Stone" in the Republic of Belarus
 2.2 Main directions in working with the corporate websiteindustrialpark.by
 2.3 The main concepts on the subject of the industrial park "Great Stone" in
the texts of Internet resources belta.by , sb.by in 2019-2021
 2.4 Specifics of providing information related to the activities of the Great
Stone Industrial Park on the official website Ministry of Economy of the
Republic of Belarus ( esopot y.gov.by ) in 2019-2021
 2.5 Monitoring of the headlines of Belarusian media materials about the
activities of the Great Stone Industrial Park (features, relevance with search
queries)
PERSONAL EXPERIENCE
Some photos I took while the ceremony （ the capping
ceremony of the exhibition center of the 25th Bureau of China
Railway ） .
Many press and journalists were there. Here’s the news on
Xinhua.net.
https://xhpfmapi.xinhuaxmt.com/
CONCLUSION & Q/A
 The image of The Great Stone Industrial Park in the Belarusian
media field has been reported by many media outlets. The Park is a
rising star with prospects for international development and is also a
symbol of friendship between Belarus and China. My thesis will
focus on media materials and analyze their image in detail.

 Q for all-
 Has anyone been to the Park? Lets talk about it!
Thanks for attention!