Administrative Management

- Luther Halsey Gulick

Luther Gulick
▸ The administrative management theory (the classical
theory) reached its zenith with the publication of
papers on the science of administration in 1937.
▸ Theory – product of both Experience and Research
▸ Experience of both Public and Private
▸ Unique Experience of working with Military
Organization
▸ Rule of thumb should be replaced with by science of
management
▸ Believed in universality of principles
▸ Administration is an Art as well as Science
▸ The Art of Administration is honed through the
science of Management

2
Luther Halsey Gulick
 American Politician Scientist and Public
Administration Expert
 Born in Osaka, Japan in 1892
 Served in National Defense Council during WW-I
 Worked in City Research Institute, New York for
40 years
 President of Institute of Public Administration,
1921-1962
 He then became Chairman in 1962 and continued
working on this post until 1982
 Administrator of New York City, 1954-56
 Professor
Contributions
 Administrative Reflection from WWII
 Metropolitan Problems and American Ideas
 Modern Management for the City of New York
 Papers on the Science of Administration

 Understand Fayol’s contribution under the

following:
 Bases of Departmental Organizations (4)
 Elements of Administrations (7)
 Principles of Administration (10)
 Aspects of times (5)

4
Contributions
 Bases of Departmental Organizations (4)
1. Purpose (function)
• 1.1 Dept. of Commerce
• 1.2 Dept. of Transportation
2. Process (Skills)
• 2.1 Dept. of Law
• 2.2 Dept. of Engineering
3. Persons (Clientele)
• 3.1 Women and Child welfare Department
4. Place (Area)
• 4.1 Tribal Department

5
Contributions
 Elements of Administration (7)
▸ POSDCoRB
▹ Planning
▹ Organizing – To build up the structure (material
and human)
▹ Staffing – Recruitment, Appointment, Promotion
( Personnel Administration
▹ Directing – Commanding the subordinates (by
the managers)
▹ Coordinating –External and Internal
▹ Reporting – Upward flow of information
▹ Budgeting - 6
Contributions
 Principles of Administration (10)

 1. Division of Work (Specialization)

 2. Departmentalization (based on 4Ps)
 3. Coordinate through Hierarchy
 4. Coordination by Ideas (Deliberate
coordination)
 5. Coordination through committees
 6. Decentralization
 7. Unity of Command
 8. Staff in line
 9. Delegation
 10. Span of Control
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Contributions
 Principles of Administration (10)
 1. Division of Work (Specialization)
Work division is the foundation of Organization;
indeed the reason for Organization. Division of
Work and integration are the bootsteps by which
mankind lifts itself in the process of civilization.

 2. Departmentalization (based on 4Ps)

Purpose Process
Person Place
Out of 4Ps, only One P is the basis for formulation
of Department
This was the most criticized principle. Called
unsustainable 8
Contributions
 Principles of Administration (10)
 3. Coordinate through Hierarchy
Hierarchy helps in avoiding confusion and
facilitating coordination
The Superior is responsible for establishing
harmony among subordinates, using his authority
4. Deliberate coordination (coordination by ideas)
Coordination achieved properly through proper
planning
Clarity in organization’s policy
5. Coordination through Committees
A multimember body is established whenever there
is a conflict and tries to resolve it
9
Contributions
 Principles of Administration (10)
 6. Decentralization (Dispersion of power)
If the work is local in nature, then authority should be decentralized to local
level
 7. Unity of command:
Every subordinate should get directions from one superior only
8. Staff and line
Drawn from Gulick’s military experience
Line: Serve people directly
Staff: Assist the line agents
9. Delegation
Manager should perform only important function only and other functions
should be delegated to subordinates
10. Span of Control 10
“Quotations are commonly
printed as a means of inspiration
and to invoke philosophical
thoughts from the reader”

11
Big
concept
Bring the attention of your
audience over a key concept
using icons or illustrations

12
You can also split your
content
White Black
Is the color of milk and Is the color of ebony
fresh snow, the color and of outer space. It
produced by the has been the symbolic
combination of all the color of elegance,
colors of the visible solemnity and
spectrum. authority.

13
In two or three columns
Yellow Blue Red
Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe clear sky and the and because of this it
lemons. In the deep sea. It is located has historically been
spectrum of visible between violet and associated with
light, yellow is found green on the optical sacrifice, danger and
between green and spectrum. courage.
orange.

14
A picture is worth a
thousand words
A complex idea can be conveyed with
just a single still image, namely making
it possible to absorb large amounts of
data quickly.

15
Want big impact?
Use big image.

16
Use diagrams to explain your
ideas
Lorem Ipsum

Lorem Ipsum Lorem Ipsum

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum

17
And tables to compare data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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Maps

our office

Find more maps at slidescarnival.com/extra-free-resources-icons-and-maps 19

89,526,124
Whoa! That’s a big number, aren’t you proud?

20
89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
21
 Our process is easy
Vestibulum congue
tempus
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor. Donec facilisis
lacus eget mauris.
Vestibulum congue
tempus
1 Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor. Donec facilisis
lacus eget mauris.
2
Vestibulum congue
tempus
3 Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor. Donec facilisis
lacus eget mauris.
22
Let’s review some concepts
Yellow
Is the color of gold, butter and
ripe lemons. In the spectrum of
visible light, yellow is found
between green and orange.
Yellow
Is the color of gold, butter and
ripe lemons. In the spectrum of
visible light, yellow is found
between green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located
between violet and green on the
optical spectrum.
Blue
Is the colour of the clear sky and
the deep sea. It is located
between violet and green on the
optical spectrum.
Red
Is the color of blood, and
because of this it has historically
been associated with sacrifice,
danger and courage.
Red
Is the color of blood, and
because of this it has historically
been associated with sacrifice,
danger and courage.
23
 4000

3000

2000

1000

You can insert graphs from Excel or Google Sheets

24
Mobile project
Show and explain your web,
app or software projects
using these gadget templates.

25
Tablet project
Show and explain your web,
app or software projects
using these gadget templates.

26
Desktop project
Show and explain your web, app or software projects using
these gadget templates.

27
Thanks!
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You can find me at @username & user@mail.me

28
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30
Extra Resources
For Business Plans, Marketing Plans,
Project Proposals, Lessons, etc
Timeline
Yellow is the color of
Blue is the colour of the Red is the colour of danger Black is the color of ebony gold, butter and ripe White is the color of milk Blue is the colour of the
clear sky and the deep sea and courage and of outer space lemons and fresh snow clear sky and the deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of milk Blue is the colour of the Red is the colour of danger Black is the color of ebony Yellow is the color of
gold, butter and ripe and fresh snow clear sky and the deep sea and courage and of outer space gold, butter and ripe
lemons lemons

32
Roadmap
Blue is the colour of the Red is the colour of danger Black is the color of ebony
clear sky and the deep sea and courage and of outer space

1 3 5

2 4 6

Yellow is the color of gold, White is the color of milk Blue is the colour of the
butter and ripe lemons and fresh snow clear sky and the deep sea

33
Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

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 SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of the clear sky and Yellow is the color of gold, butter and
the deep sea ripe lemons

Black is the color of ebony and of White is the color of milk and fresh
outer space snow
OPPORTUNITIES THREATS

35
Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content

36
Funnel

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

37
Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear
sky and the deep sea sky and the deep sea sky and the deep sea sky and the deep sea

38
 Competitor Matrix
HIGH VALUE 2

Competitor
Compet
itor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2
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Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

9:00 - 9:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

40
SlidesCarnival icons are editable shapes.

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