Corporate Social Responsibility

contribution of City group of

Industry (Teer) in Bangladesh.
Mahfuja Rahman 2019-3-10-006
Nishat Tasnim Neha 2019-3-10-054
Mohimatun Jannat 2019-3-10-165
Saikat Islam 2020-1-30-079

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Teer Introduction
• Corporate Social Responsibility contribution

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Company Overview
• City Group was established by Fazlur Rahman
• City Group began on 6 February 1972 as a
mustard oil company venture
• Teer’s Atta , Moyda (flour) , Shuji (semolina) has
won 13 awards from 2009 to 2014 under
Bangladesh brand forum for being the best
brand.

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SWOT analysis of TEER
Strength Weakness Opportunities Threats

Strong Market Presence Digital Presence Digital Marketing New Emerging Market

Supply Chain Inventory Management Premium Product Diversified Level of

Competitors

Price Overburdened Expansion of Market Regulatory Threat

Management Team

Ship Building Plant Build Strong Customer

Awareness

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BCG Matrix of TEER

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Corporate Social Responsibilities

• Contributions of the organization's to fulfill the CSR

• . Approach followed by the organization during performing CRS
• . Comparative assessment of the organization CSR contributions and approaches

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Recommendation

• Focusing on the activities performed by City group of industries followed a proactive

stance during performing corporate social responsibility.

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 Solution

• They can spend more in young generation to get more young minds involvement.
• They can make a team to identify the specific sectors so they can contribute well.

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Conclusion

Every organization should

practice CSR activities
besides their outstanding
services.
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Thank You

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