Talent Trust Business Plan 2023 V10

BUSINESS PLAN
Measuring Social Impact

In the creative industries
EOP Survey TT 2023 September
CONFIDENTIAL: This document is strictly private and confidential to its recipients and should not be copied, distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission. www.modelstrust.com. All Right Reserved Copyright Talent Trust Ltd 2023
COMPANY OVERVIEW
• Talent Trust is the first and only independent Environmental Social
Talent Trust helps and Governance (ESG) measurement platform built specifically for
the unique needs of the creative industry. Talent Trust anonymously
surveys on-set talent and crew worldwide regarding their
companies create a more environment and best practices on jobs for fashion brands, film/TV
production companies, studios, ad agencies, and other creative
cohesive and functional companies. The collected data works towards a companies
transparency and social impact.
production, maximize
their social impact, add • While HR departments in the creative industry often track diversity,
equity, inclusion (DEI), they lack empirical data on how talent is
treated on sets. Talent Trust, delivers a level of creative industry
value and reduce costs. expertise that extends beyond generic HR solutions, conducts
objective surveys that measure how people are hired and treated
on sets across the globe.
• As the only tailored solution for measuring the “S” in ESG, Talent
Trust gives brands and production companies access to concrete
data, expert analysis, and bespoke consultation on how to improve
their social impact on sets, beyond DEI.
WHAT WE DO
We measure on-set standards using 5 key categories. The

categories relate to safety, support, conduct, preparation
and diversity, equity, inclusion (DEI).
Our Clients are film & TV production companies, luxury

brands, ecommerce, and fast-moving consumer goods,
(FMCG) companies.
We provide the ability to allow talent and crew to

contribute to on-set standards by actively engaging in
anonymous feedback.
WHY IS TALENT TRUST NEEDED?
Societal factors are not only hard to measure, but more various and more local in how they show up around the world. Thus, the ‘S’ in
ESG has not had the same level of attention as the ‘E’ & ‘G’ in ESG.
Covid, Black lives matter and the #MeToo movement has focused attention on corporate diversity, equity and inclusion. Customers,
investors and civil society groups are demanding greater transparency from companies.
ESG is not a fad or a niche: global ESG assets are on track to exceed $53 trillion by 2025, representing more than one third of the $140.5
trillion in projected assets under management, according to Bloomberg. But the increasingly mature frameworks and metrics for the ‘E’
and ‘G’ elements of ESG, the ‘S’ dimensions have suffered from what commentators have called ‘middle child syndrome’, somewhat
overlooked and neglected.
Talent Trust is the only independent global organization, verifying working practices within the creative industries. We work along all
sectors, of culture, media and sport, we consult, benchmark and improve scores of productions everywhere. We help companies to
become more aware of their Corporate Social responsibility in these areas and we help directly with their social impact credentials.
This is not a tick box exercise. We create concrete and measurable KPI change.
Sustainability issues, social issues and standards have never been more important to demonstrate that you are an ethically performing
business, who will not be a threat to someone's supply chain or stakeholders profits. There is a growing need to demonstrate with share
holders and stakeholders the ethical nature of any operation. This is a way of industries within the creative sector being able to add to
their non-financial reporting, proof that they are ethically minded and acting proactively to maintain this status .
WHAT IS TALENT TRUST
• TALENT TRUST is a limited company, founded by Elizabeth Peyton-Jones in • Brands are vulnerable as their talent is their outward facing core values
2016, to help provide insight to brands, film/TV studios and leading agencies into the and brands. Often advertisements are made by advertising agencies
function and effectiveness of their productions. using production companies in foreign countries. The value or supply
• In 2020, the first ever detailed report on the state of the fashion industry was chain is broken and diluted by third party subcontractors.
commissioned by Talent Trust. We named it Brighter Future. The insights lead to us • Another example is when a well-known Brand sponsors a football
better understanding how to add value to the business of production, as well as create match or uses product placement for a film/TV show, and suddenly the
insights into and evaluate social impact. In 2021 we extended the report to include film or football match is embroiled in unwelcome scandal and the brand
the film industry and their talent and crew. is immediately associated with this scandal. A few high-profile cases in
• Talent Trust is the only independent global organization, verifying working the production world include, Russel Brand, Jimmy Savile, Harvey
practices within the creative industries. We work along all sectors, of culture, media Weinstein, Jeffrey Epstein, Kevin Spacey, Roy Price head of Amazon
and sport, we consult, benchmark and improve scores on 5 key categories of studios, Lockhart Steele, Editorial director, Vox Media. However, there
productions everywhere. We help companies to become more aware of their is worldwide condemnation for the bullying, harassment, sexual abuse
Corporate Social responsibility in these areas and we help directly with their social and hazing in sports and athletics.
impact credentials.
• Our aim is to expand into other areas of culture, media and sport. In these areas our
data will become very important to the improvement of the industry as a whole, and
also because in these areas there is a traditional wall of silence prohibiting change.
A COMMERCIAL
OPPORTUNITY
THE PROBLEM THE SOLUTION
A social impact measurement tool that is easy to operate and can give apples to apples data on the same
Increased awareness through repeated industry scandals over the last few years has focused sector.
the need for a more robust mechanism to prove talent is protected at their place of work
Each production has the ability to capture, measure and demonstrate social value.
There is no measurement reporting tool giving apples to apples comparisons over a sector Easy collection of qualitative and quantitative data from internal crew and sub-contractor and talent
globally.
that can be used for social impact reports.
Picking up ‘live’ data on set can mitigate legal issues for complaints which come after that fact, but also
to avoid scandals which may develop.
It has become a financial imperative to provide data on social impact.
A dashboard reporting tool, can tailor the report to the organizations need. Display the data in a range
of engaging ways for any stakeholder, including creating branded reports.
In 2023 companies need to have found a measurement and reporting tool for social impact
and in 2024 the data from the reports by law, will be made public. Eyes On Production empowers an organisation to identify, capture and report on its social value
impacts on production and supply chain.
Ability to comply with corporate social responsibility (CSR) or United Nations By importing other reporting frameworks, metrics and proxies' organizations can have a more concrete
idea of ESG with a clear and concise path to maximising its social value delivery and reporting.
Sustainability Goals (UNSDG), on subcontractors is not easy without a measurement tool.
The dashboard will give overviews in key metrics, targets and projects, allowing understanding of
social value delivery at a glance.
There are very few optics on the production end of a company's advertising/promotion or
film/TV production supply chain, leaving this as a blind spot for legal challenges. An organization can produce their own branded qualitative and quantitative reports for management,
client or publicly released collateral.
Those that have high performance can be awarded a mark making them more attractive as a production
Business solutions for higher functioning productions are difficult because of the lack of real
company and allowing brands to see which production companies to choose.
data
The film industry/advertising/TV/Sport could more easily benchmark data against their industries as a
whole and create and encouraging competition to improve.
Difficult to know who to trust in the supply chain without a verification.
OUR SERVICES
The first and only social impact measurement platform

to offer data-driven reports and expert consultation
INDEPENDENT DATA-DRIVEN EXPERIENCED

SURVEYS REPORTS CONSULTANTS
We anonymously survey talent and Our reports bring vital transparency to
Because we have conducted
crew to collect data about production on-set metrics beyond DEI such as
in-depth research from every angle to
practices on locations anywhere preparation, safety, conduct and
examine the experiences of talent & crew
around the world. Following a support which cultivate belonging and
since 2016, we are uniquely positioned to
consultation, the survey can be run high performance from only team.
offer impactful, low-cost, focused advice.
again so that results can be
benchmarked and improvements and
results over time are tracked.
OUR CORE TEAM
ELIZABETH GEORGE MARINA JESSICA MARIE AIDA

PEYTON-JONES THAW SHANNON BOYLE AXAKALOVA
FOUNDER COO & MANAGING DIRECTOR OF DIGITAL RESERCH ENGAGEMENT
& CEO DIRECTOR OF OPERATIONS MANAGER MANAGER
Elizabeth founded Talent Trust and George is aRESEARCH
highly experienced Marina comes to Talent Trust Jessica has been with Talent Trust Aida is a seasoned Marketing
Models Trust in 2016, having built relationship-based leader, with a with over thirty years of since 2021 and holds a Master's in Manager specialising in digital and
the first platform in the creative strong track record of successfully experience running a range of Business Administration. She traditional media strategy
sectors to measure social impact and creating and growing high-value, different-sized businesses in the UK comes from a background in development and execution. She
sustainability. She has spoken complex enterprises. He has led and internationally. She brings a organizational culture and data spent 6+ years managing diverse
before the British Parliament, the cross-functional cross-national wealth of knowledge in developing analytics from almost six years campaigns across various sectors
White House, the World Economic teams in both large enterprises and and managing efficient with Accenture, the world's largest such as hospitality, education,
Forum, and the United Nations developing businesses. His talent operating policies and procedures. consulting firm. Jessica also has charity and production, utilising
General Assembly on her vision for for developing break-through over a decade of experience as a CRM, social media, and analytics
a more transparent, globally strategies and strong operational model and uses her two careers for the best results. Aida holds a
accepted certification program that instincts have been honed in some together to support Talent Master's degree in Digital
gives high-performing companies of the most demanding global Trust's mission. Marketing & Analytics.
the ability to shine. industries.
OUR VISION FUNDING
Talent Trust intends to create and build the first fully functioning independent
We need to raise 2,000,000 GBP, to extend our current platform, scale at speed and
Environmental, Social, Governance (ESG) measurement platform, built for the
onboard multiple brands in days not months.
creative industry, that surveys talent and crew worldwide, measuring the ‘S’
part of ESG.
The enhanced platform will allow for operational efficiencies, with staff focused on
delivering quality insight vs collating and processing survey data.
Our clients will have their own portal which will add to the automated process
of onboarding, contracting as well as procurement. They will also firsthand be
Using the new platform, we will be able to aggregate and process data to give detailed
able to see data coming in from around the world. This automation will save
insight into production activities as well as cross industry comparisons, like for like,
time and man hours.
within key functions of a production.
Our unique selling point is that companies who presently pick up DEI data, are
The funding will accelerate our Go To Market with the inclusion of 3 keys hires: Client
unable to pickup inclusion, safety, preparation, conduct, support or have any
Manager, Operations Manager and Research Director.
ability to anonymously reach out should there be a problem.
A new website for talent trust is imperative to help with sales and brand awareness.
We also create impact reports and insights into the safety and best practices
which allows companies to benchmark themselves for improvement, give
bonus and incentives for high achievement and benchmark themselves against
the industry marks.
In 2024 we plan to move into the sports/entertainment sector and partner with a
company that trains sports talent and coaches on industry code of conduct.
FUNDING ASK AND PHASING
2023 2024 2025

2nd Stage of the platform to be completed. 3rd Stage of the platform.
The first stage of the platform will be
£400,000 Build in features so that the data matches
started in October 2023 and
Marketing /PR campaign with other Environmental measurement
completed by December 2023. The
Normalise the use of surveys in the creative systems. Bolt our social data to create a
wireframe has been agreed and we
industry to help with social impact and creative better ESG measurement tool
are waiting for the build. £250,000
performance. £250,000
impact on films/sports/advertising
Build a new website for Talent Trust Build a point system for social impact that
companies
£100,000 works with the environmental points.
New Employees: Build data that can be used with
• Client / Sales Manager governments to pick up labour rights issues
• Research Director £500,000
• Operations Manager
£500,000
£250,000 £1,000,000 £750,000 TOTAL

£2,000,000
THE BENEFITS
SOCIAL FINANCIAL CORPORATE

BUILD SOCIAL DATA GAIN TRUSTED INSIGHTS MEET REPORTING
Give actors, models, and crew a safe, Confidential, aggregated, and REQUIREMENTS
independent and anonymous survey to anonymized data are imperative to Include our social impact data in year-
measure DEI, conduct, safety, reach corporate objectives and end reports now required by your
preparation and support. financial gains. stakeholders or shareholders.
BENCHMARK PERFORMANCE REDUCE COSTS ENHANCE BRAND MARKETING

Routinely survey your team to Gain insight from our data to Use your verified data scores for social
benchmark and analyze your data to streamline operations and reduce your sustainability campaigns or green
optimize for high performance. costs. industry certifications.
NAVIGATE TRICKY SITUATIONS LOWER INSURANCE PREMIUMS BOOST DUE DILIGENCE

Our work helps you resolve workplace Consistently high-performing Add transparency to your value chain
issues and restore harmony. productions can see a reduction in through our anonymous surveys.
insurance costs.
CUSTOMERS COMPETITORS
All Brands, and companies that advertise, from a banks to high fashion and ecommerce, WorkBuzz - an employee survey software
can use this tool as a way of meeting standards on productions. Internal engagement surveys, where companies listen to feedback, and use rich insights to
BAFTA / British Film Institute– have a bullying and harassment standard which is improve retention, boost productivity and attract talent.
supposed to govern each film made. However, very few people read this. Our surveys can Does not specialize in our sector and is not independent.
pick up insights into who is running an ethical film set & award points
The Alfred – is an environmental stamp used in the UK to show which TV shows are Thrive – capture, measure and demonstrate social value. They measure social value in line
‘green’. Our social impact tool could be used to bolt on to this point system making this a with government guidance. Easy collection of qualitative and quantitative data from internal
much truer reflection of ESG. staff and suppliers. They have dashboard reporting tools, so can tailor the report to the
The Green Seal – Motion Pictures Association has an environmental coding system that organizations need. Display the data in a range of engaging ways for any stakeholder,
ranks and gives points to all environmentally sustainable films. To add Social impact data including creating branded reports.
would add to its credibility in the ESG space.
The Impact Evaluation Standard (IES) can come built into the Thrive platform. Or they can
The Music industry – this would be way of ensuring young artists and musicians as well as create a framework to meet bespoke client or corporate reporting requirements.
crew, are treated well by their agents, production houses and studios. Data can be picked
They are only UK based and only work with UK guidance for standards. It is a piece of
up while on tour or on each performance.
software which means that it is not anonymous. It does not work alongside HR, or
Sports Industry – the anonymous feedback tool could work in academies as well as clubs improvement, it works as a data collection.
to ensure that racism, abuse and bullying and harassment were picked up before they
became systemic and endemic.
HOW IT WORKS
SURVEY AND ACT Develop 5 KEY MEASUREMENTS

Production sets are most efficient
ON THE DATA and send
anonymous and effective when these are all in harmony:
surveys to your
We work to collect and analyse the talent and crew
confidential data submitted by talent worldwide
and crew through anonymous surveys.
PREPARATION SAFETY SUPPORT CONDUCT DEI
Run routine Our experts

surveys to consult with you
benchmark your on how to
data and optimize improve social
high performance impact on set
SURVEY: THREE STEPS TO FEEDBACK
Send talent & crew an The collected survey data We prepare a bespoke
anonymous feedback is sent directly to Talent report highlighting
survey (via link or QR Trust and is completely distinctive strengths
code) that takes them anonymous and and opportunities for
less than five minutes confidential – for your improvement.
to complete. eyes only.
o Talent Trust works with to ensure a good response rate.

o Our experienced consultants advise on making workplace more safe and inclusive based on results.
o Surveys are available to capture insights before, during, and after a production.
o IF there are many campaigns or shoots, we issue one QR code to make it easier for administrative purposes.
EFFECTIVE RESULTS
51%
SURVEY
60%
IMPROVEMENT IN
73%
POSITIVE WRITE-IN
RESPONSE RATE TALENT SATISFACTION COMMENTS
(AVG) FROM SURVEY #1 TO #2 (AVG) (AVG)
Talent Trust works hard to generate Collecting on-set data on an ongoing Following consultations with Talent
high survey response rates. We do not basis helps to ensure high Trust experts, clients saw a surprising
close surveys until at least 30% are performance. Clients who have number of positive comments in the
completed and have seen a strong participated in more than one survey optional write-in text box. On
average response rate of 51% to have seen an average of 60% average, 73% of write-in comments
date. improvement in scores. were positive.
PROCESS & FEES
PHASE 1: ONBOARD PHASE 2: IMPLEMENT PHASE 3: REPORT SERVICE FEES
Talent Trust to meet for 1hour with  Client administers survey link to all  Talent Trust to build anonymous and  Onboarding Client members, Survey
client to discuss survey process their talent and crew, via a QR code confidential data insights report for Link and materials and
logistics. on their call sheets. client. £4,500
Each production
Talent Trust to generate 1 QR code,  Talent Trust to monitor survey Additional reports to be made to £750
survey link, and supporting guide for results and updates, benchmark or if other stakeholders Consultation following production
all to use. are involved.
£5,000 monthly retainer
Talent Trust works to maximize £5,000 for brand activities
Talent Trust to add questions to the responses 1 hour consultation, with client and
£10,000 - £30,000 for large
survey that could relate to any stakeholder.
production company or studio
standard or particular issue that the
client would like more insights into
CONTACT US
jessica@wearetalenttrust.com
www.modelstrust.com/about-talent-trust
www.linkedin.com/showcase/talent-trust/about
Appendix
CONTACT US
jessica@wearetalenttrust.com
www.modelstrust.com/about-talent-trust
www.linkedin.com/showcase/talent-trust/about
WHAT ARE TALENT TRUST FUTURE GOALS?
To work with all sectors of the creative industry, including music, dance, ballet, sport. These industries need this
platform because their workforce start at a young age and are open to contract, financial misconduct, grooming and
mental ill health. The creative industries are glamorous and entice young children from disadvantaged background,
who have food and financial insecurity, both of which lead to desperation and the acceptance of bad behaviour.
The data once aggregating from all the various verticals gives insights into how the creative sectors workforce are
treated.
This data can be used to bolt onto any existing environmental tool that measures environmental impact and awards
points. With this system social impact can now also give points to an overall ESG rating.
Industry, governments, insurance companies and legal firms can benefit from this data.
SURVEY REPORT HIGHLIGHTS
RESPONDENT DEMOGRAPHICS OPTIONAL WRITE-IN TEXT BOX
I'm grateful to We were treated

“ I had a slight issue with “ “
Was difficult
“ knowing who to
reach out to on my hair i felt like the
work with a
highly
like family and
had everything
set if a problem hair stylist was pulling a professional needed to
arose. lot of it out, and causing team and felt perform.
a lot of breakage. welcomed.
SATISFACTION SCORES SURVEY QUESTIONS Respondents answer multiple-choice survey

questions on a scale of 1 to 5:
1 5
strongly disagree strongly agree
or dissatisfied or satisfied
SNAPSHOT Q&A
What is the purpose of the Eyes On What happens when the talent fills Can we share the results of the
Production survey? in the survey? report?
The purpose of the survey is to give insights into Their anonymous responses are sent immediately You are welcome to share this information in
each production with regard to how talent and crew and directly to Talent Trust, and our expert whatever manner is most appropriate for you – for
feel about their working environment. consultants analyse the data into a detailed report. example, as part of your due diligence on social
impact in your yearly financial reports.
Why should we do the survey? What happens after the survey is

As a brand , the survey gives you data on how to completed? Can we repeat this survey?
create a space which allows collaboration, cohesion A detailed, solution-driven report is created, and a You may take this survey as many times as you would
and the creative process to thrive. consultation is scheduled. like and benchmark yourself time and time again.
What is the survey? How is the report delivered?

The survey can be as quick as 2 minute. It is an Your report is delivered through an in-depth, private
online form consisting of multiple-choice questions, consultation with our team. You will receive
answered on a scale of 1-5 over 5 categories. structured, insightful feedback.
How is the survey conducted? Who will see the individual feedback
The survey link and instructions are sent to the
and specific findings?
talent via QR code, email or on a call sheet. All data and reporting is confidential and is not
normally shared by anyone outside your company and
Talent Trust.
The EU’s new European Sustainability
Reporting Standards (ESRS) are a central
element of the Corporate Sustainability
Reporting Directive (CSRD) and entail major
changes that create a new paradigm for *ESG = Environmental, Social and Governance: In 2021, the European Commission adopted
sustainability reporting. Reporting according sustainable finance reforms which require almost 50,000 companies in the EU to report on ESG
to the ESRS is mandatory for all companies issues as of 2023. Deloitte
covered by the CSRD and must be
incorporated in the management report. The
reporting standards will also require
companies to pay even more attention to
traceability and transparency throughout the
reporting process due to the limited assurance
requirement. The hardest part of the
requirement is social impact. This is where are
reporting and measurement tool come in

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BUSINESS PLAN

Measuring Social Impact

EOP Survey TT 2023 September

We measure on-set standards using 5 key categories. The

Our Clients are film & TV production companies, luxury

We provide the ability to allow talent and crew to

The first and only social impact measurement platform

INDEPENDENT DATA-DRIVEN EXPERIENCED

ELIZABETH GEORGE MARINA JESSICA MARIE AIDA

2023 2024 2025

£250,000 £1,000,000 £750,000 TOTAL

SOCIAL FINANCIAL CORPORATE

BENCHMARK PERFORMANCE REDUCE COSTS ENHANCE BRAND MARKETING

NAVIGATE TRICKY SITUATIONS LOWER INSURANCE PREMIUMS BOOST DUE DILIGENCE

SURVEY AND ACT Develop 5 KEY MEASUREMENTS

Run routine Our experts

o Talent Trust works with to ensure a good response rate.

PHASE 1: ONBOARD PHASE 2: IMPLEMENT PHASE 3: REPORT SERVICE FEES

RESPONDENT DEMOGRAPHICS OPTIONAL WRITE-IN TEXT BOX

I'm grateful to We were treated

SATISFACTION SCORES SURVEY QUESTIONS Respondents answer multiple-choice survey

Why should we do the survey? What happens after the survey is

What is the survey? How is the report delivered?

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