Measuring

Social
Impact
In the
creative
industries
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BUSINESS PLAN EOP Survey TT 2023 September

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 Talent Trust is the first and only independent
Environmental Social and Governance (ESG)

TALENT measurement platform built specifically for the unique

needs of the creative industry. Talent Trust anonymously
surveys on-set talent and crew worldwide regarding

TRUST their environment and best practices on jobs for fashion

brands, film/TV production companies, studios, ad
agencies, and other creative companies.

MISSION While HR departments in the creative industry often track

DEI, they lack objective data on how talent is treated on
Talent Trust helps sets. Talent Trust, delivers a level of creative industry
companies create a more expertise that extends beyond generic HR solutions,
cohesive and functional conducts objective surveys that measure how people
production, maximize their are hired and treated on sets across the globe.
social impact, add value and
As the only tailored solution for measuring the “S” in ESG,
reduce costs. Talent Trust gives brands and production companies
access to concrete data, expert analysis, and bespoke
consultation on how to improve their social impact on
sets, beyond DEI.

*ESG = Environmental, Social and Governance: In 2021, the European Commission adopted
sustainable finance reforms which require almost 50,000 companies in the EU to report on ESG
issues as of 2023. Deloitte

EOP Survey TT 2023 September

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 WHAT WE DO
We measure on-set standards using 5 key categories. Clients are film
& TV production companies, luxury brands, Ecommerce, FMCG.

We provide talent and crew with the ability to contribute to on-set standards
by actively engaging in anonymous feedback.

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WHAT IS
TALENT
TRUST
TALENT TRUST is a limited company, founded by Elizabeth Peyton-Jones in 2016, to help
provide insight to brands, film/TV studios and leading agencies into the function and
effectiveness of their productions.

In 2020, the first ever detailed report on the state of the fashion industry was
commissioned by Talent Trust. We named it Brighter Future. The insights lead to us to
better understand how to add value to the business of production, as well as create
insights into and evaluate social impact. In 2021 we extended the report to include the
film industry and their talent and crew.

A new EU law adopted at the end of 2022 (the Corporate Sustainability Reporting
Directive, or CSRD) and the standards implementing it released in July 2023 (the
European Sustainability Reporting Standards, or ESRS) require comprehensive, detailed
disclosures covering a broad spectrum of sustainability topics, the hardest to align
with is the social impact. We are the only measurement tool available, giving data,
apples for apples, over a sector.

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distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission.
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 WHAT IS
TALENT
TRUST
Disclosure rules are expected to be brought in very soon, regarding
diversity and human capital management. This will mean people will be
actively looking for an independent measurement tool to provide this.

Talent Trust is the only independent global organization, verifying working

practices within the creative industries. We work along all sectors, of
culture, media and sport, we consult, benchmark and improve scores of
productions everywhere. We help companies to become more aware of
their Corporate Social responsibility in these areas and we help directly
with their social impact credentials.

Within these pages, you will see our services, why it is so important to
raise funds now, scale, and how being out in front will not only be the
marker of success, but the foundations of huge financial gains.

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OUR
SERVICE

INDEPENDENT DATA-DRIVEN EXPERIENCED

SERVEY REPORTS CONSULTANTS

The first and only social impact measurement

We anonymously survey Our reports bring vital Because we have
platform to offer data-driven reports and expert talent and crew to collect transparency to on-set conducted
consultation data about production metrics beyond DEI such in-depth research from
practices on locations as preparation, safety, every angle to examine
anywhere around the conduct and support the experiences of talent &
world so can benchmarks which cultivate belonging crew since 2016, we are
and improve results over and high performance uniquely positioned to
time. from only team. offer impactful, low-cost
advice.
EOP Survey TT 2023 September
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distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission.
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TALENT
TRUST
VISION
Talent Trust intends to create and build the first fully functioning
independent Environmental Social and Governance (ESG)
measurement platform, built for the creative industry, that surveys
talent and crew worldwide, measuring the ‘S’ part of ESG.
We create impact reports and insights into the safety and best
practices on shoots for fashion brands, film/TV production
companies, studios, ad agencies, and other creative companies,
thereby allowing them to have better due diligence on their value
chain.
Our clients will have their own portal which will add excitement to
the process as they see data coming in, and we can save time and
man hours by automating the service
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WHY WE
NEED
FUNDING
We need to raise 1,890,000 GBP, to extend our current platform, scale
at speed and onboard multiple brands in days not months.
The enhanced platform will allow for operational efficiencies, with
staff focused on delivering quality insight vs collating and processing
survey data.
Using the new platform, we will be able to aggregate and process
data to give detailed insight into production activities as well as cross
industry comparisons, like for like, within key functions of a
production.
The funding will accelerate our Go To Market with the inclusion of 3
keys hires: Client Manager, Operations Manager and Research
Director.
A new website for talent trust which does not have models trust
alongside it is imperative, as the dual partnership dilutes the Talent
Trust brand.
FUNDING
ASK AND
PHACING

2023
The first stage of the platform will be
started in October 2023 and completed
by December 2023.
The wireframe has been agreed and
we are waiting for the build. £250,000
impact on films/sports/advertising
companies
2024
2nd Stage of the platform to be
completed. £250,000
Marketing /PR campaign
Normalise the use of surveys in the
creative industry to help with social
impact and creative performance.
£80.000
Build a new website for Talent Trust
2025
3rd Stage of the platform.
Build in features so that the data matches
with other Environmental measurement
systems. Bolt our
social data to create a better ESG
measurement tool
£250,000
Build a point system for social impact that

£250,000
£60,000 works with the environmental points.
New Employees: Build data that can be used with
Client / Sales Manager governments to pick up labour
Research Director rights issues
Operations Manager £500,000
£500,000

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£890,000 £890,000 TOTAL £1,890,000
distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission.
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THE
BENEFITS
SOCIAL FINANCIAL CORPORATE
BUILD SOCIAL DATA GAIN TRUSTED INSIGHTS MEET REPORTING REQUIREMENTS
Give actors, models, and crew a safe, Confidential, aggregated, and Include our social impact data in
independent and anonymous survey to anonymized data are imperative year-end reports now required by
measure DEI, conduct, safety, preparation to reach corporate objectives and your stakeholders or shareholders.
and support. financial gains.£500,000

BENCHMARK PERFORMANCE REDUCE COSTS ENHANCE BRAND MARKETING

Routinely survey your team to Gain insight from our data to streamline Use your verified data scores for
benchmark and analyze your data to operations and reduce your costs. social sustainability campaigns or
optimize for high performance. green industry certifications.

NAVIGATE TRICKY SITUATIONS LOWER INSURANCE PREMIUMS BOOST DUE DILIGENCE

Our work helps you resolve workplace Consistently high-performing Add transparency to your value chain
issues and restore harmony. productions can see a reduction through our anonymous surveys.
in insurance costs.

EOP Survey TT 2023 September

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distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission.
All Right Reserved ©Copyright Talent Trust Ltd. 2023

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 All Brands, and companies that advertise, from a banks to high fashion and ecommerce, use
this tool as a way of meeting standards on productions.

BAFTA / British Film Institute – have a bullying and harassment standard which is supposed to
govern each film made. However, very few people read this. Our surveys can pick up insights
into who is running an ethical film set & award points

The Alfred – is an environmental stamp used in the UK to show which TV shows are ‘green’. Our
social impact tool could be used to bolt on to this point system.

CUSTOMERS & The Green Seal – Motion Pictures Association has an environmental coding system that ranks

PROSPECTS and gives points to all environmentally sustainable films. This social endeavour could be added
to that point system.

The Music industry – this would be way of ensuring young artists and musicians as well as crew,
are treated well by their agents, production houses and studios. Data can be picked up while on
tour or on each performance.

Sports Industry – the anonymous feedback tool could work in academies as well as clubs to
ensure that racism, abuse and bullying and harassment were picked up before they became
systemic and endemic.

EOP Survey TT 2023 September

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distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission.
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 Develop and Run routine surveys
send anonymous to benchmark your

HOW IT surveys to your

talent and crew
worldwide
data and optimize
high
performance
5 KEY MEASUREMENTS
Your production sets are most

WORKS
efficient and effective when these
are all in harmony:

SURVEY AND ACT PREPARATION SAFETY

ON THE DATA

We work to collect and analyse the Our experts SUPPORT CONDUCT

confidential data submitted by talent consult with you
and crew through anonymous surveys. on how to improve
social impact
DEI
on set

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distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission.
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SURVEY: MIN

THREE
STEPS TO Send talent & crew an The collected survey data
is sent directly to Talent
We prepare a bespoke
report highlighting

FEEDBACK
anonymous feedback
survey (via link or QR Trust and is completely distinctive strengths
code) that takes them anonymous and and opportunities for
less than five minutes to confidential – for your improvement.
complete. eyes only.

Talent Trust works with to ensure a good response rate.

Our experienced consultants advise on making workplace more safe and inclusive
based on results.
Surveys are, available to capture insights before, during and after a production.
EOP Survey TT 2023 September
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IF there are many campaigns or shoots, we issue one QR code to make it easier for
distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission.
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administrative purposes.
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 51%
EFFECTIVE SURVEY RESPONSE
RATE (AVG)
RESULTS Talent Trust works hard to
generate high survey response
rates. We do not close surveys
until at least 30% are
completed and have seen a
strong average response rate
of 51% to date.
EOP Survey TT 2023 September
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60%
IMPROVEMENT IN TALENT
SATISFACTION
FROM SURVEY #1 TO #2 (AVG)
Collecting on-set data on an
ongoing basis helps to ensure
high performance. Clients
who have participated in
more than one survey have
seen an average of 60%
improvement in scores.
73%
POSITIVE WRITE-IN
COMMENTS (AVG)
Following consultations with
Talent Trust experts, clients
saw a surprising number of
positive comments in the
optional write-in text box.
On average, 73% of write-in
comments were positive.
 PHASE 1:
ONBOARD
Talent Trust to meet for 1hour
with client to discuss survey
process logistics.
PHASE 2:
IMPLEMENT
Client administers survey link to
all their talent and crew, via a
QR code on their call sheets.

Talent Trust to generate 1 QR Talent Trust to monitor survey

code, survey link, and results and updates,
supporting guide for all to use.
Talent Trust works to maximize
Talent Trust to add questions to responses
the survey that could relate to
any standard or particular
issue that the client would like

PROCESS
more insights into

& FEES
PHASE 3: SERVICE
REPORT FEES

Talent Trust to build Onboarding Client members,

anonymous and confidential Survey Link and materials and
data insights report for client. £4,500

Additional reports to be made Each production

to benchmark or if other £750
stakeholders are involved.
Consultation following
1 hour consultation, with client production
EOP Survey TT 2023 September and stakeholder £5,000
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distributed or reproduced in whole or in part, nor passed to others without Talent Trust’s permission.
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