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  • Ak21103 Principles of Public Relations

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    ABDUL LATIF BIN ABD TAAT FPP
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    Media relations involves building open communication channels between an organization and media outlets to share newsworthy information. This helps shape public opinion and build the organization's image and reputation. Effective media relations utilizes tools like press releases, press conferences, and social media to obtain favorable publicity and coverage. Building good relationships with media involves providing timely facts, treating all outlets fairly, showing appreciation, and understanding each outlet's personnel and processes.

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    NOta

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    Lecture 7 Media Relations

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    Media relations involves building open communication channels between an organization and media outlets to share newsworthy information. This helps shape public opinion and build the organization's image and reputation. Effective media relations utilizes tools like press releases, press conferences, and social media to obtain favorable publicity and coverage. Building good relationships with media involves providing timely facts, treating all outlets fairly, showing appreciation, and understanding each outlet's personnel and processes.

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    10 views8 pages

    Ak21103 Principles of Public Relations

    Uploaded by

    ABDUL LATIF BIN ABD TAAT FPP
    Media relations involves building open communication channels between an organization and media outlets to share newsworthy information. This helps shape public opinion and build the organization's image and reputation. Effective media relations utilizes tools like press releases, press conferences, and social media to obtain favorable publicity and coverage. Building good relationships with media involves providing timely facts, treating all outlets fairly, showing appreciation, and understanding each outlet's personnel and processes.

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    of 8

    AK21103 PRINCIPLES OF

    PUBLIC RELATIONS
    LECTURE 7:
    MEDIA RELATIONS
    MEDIA RELATIONS
    What is Media Relations?

    1 2
    Open Channel Communication Publicity and Coverage
    An activity intended to build open channels
    of communication between an organization
    Basically, means obtaining suitable
    and the media, as a way of sharing news and
    publicity, or news coverage on client’s
    features of potential interest to the media
    activities or PR practitioners' organization.
    audience
    (Lattimore et al.,2009)

    3 4
    Shaping of Public Opinion Images and Reputation
    Effective media relations helps
    Helps organization in organization to build its images for
    shaping public opinion better reputation
    PR – MEDIA RELATIONS - PUBLIC 3

    Mapping the relationship

    Government
    / Regulator

    Consumers

    MEDIA
    Image / ORGANIZATION PUBLIC
    Reputation RELATIONS

    NGOs

    International
    institutions
    Social
    institutions
    SOME INTERESTING TERMS IN MEDIA RELATIONS 4

    01 02
    MEDIA RELEASE / STATEMENT PRESS CONFERENCE
    Documents sent out by organization Staged event organized by the PR on
    to the media. Press release – hard behalf of the organization. A venue to
    news, such as announcement / Soft inform the media and at the same
    news – feature / Just a statement. time to address any feedback from the
    media.

    JARGON

    GATE KEEPERS MEDIA PITCHING


    A process and an individual. A process A process whereby a PR practitioners
    whereby the editor of the media may
    decide to publish or not the media
    release sent by the PR practitioners. .
    04 03 will pitch to the media for some
    interesting story.
    TOOLS FOR MEDIA RELATIONS 5

    (conventional)

    STAGED EVENTS
    Press conference & Media briefing.

    MEDIA RELEASES
    Hard and soft news.

    ACCESS OPPORTUNITY
    Interview opportunity with key
    personnel in the organization.
    TOOLS FOR MEDIA RELATIONS (NEW) 6

    Audio & video


    Headline &
    Link

    SOCIAL The future of media


    MEDIA WEBINAR relations

    Pictures of events +
    Caption

    Story, pictures & video


    TACTICS TO FOSTER BETTER RELATIONS 7

    FACTS & FIGURE FAIR TREATMENT WHEN


    It is essential to share interesting All media organizations are Media has their own schedule,
    and timely story with the media. competitors. All are competing for knowing this on when to send
    Media love facts and figures spot and exclusive news. Be fair to media releases would increase
    all media personnel and company. trust between your organization
    and the media. 

    APPRECIATION WHO IS WHO


    Media days, awards & complete Media Guidebook would be a good
    media personnel profile. start to get to know who is who
    and where in the media industry .

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