Social Media Marketing Foundations

with Brian Honigman

Flowchart for Social Media Integrations across Departments

Here are a variety of ways the social media team can support the efforts of other departments.

Train C-suite executives to

Coordinate social media to support
use social media to build
activities across campaigns and
thought leadership for the
marketing mediums.
organization and establish
their personal brand.
Showcase company culture Marketing C-Suite
with social media to share
brand values. Develop a social media
policy and train employees
to discuss the company
and their work publicly
Human Social Internal
on social media.
Resources Media Communications

Highlight the stories of

employees to help attract Use internal social channels
applicants. to distribute company news
Customer Public to employees.
Service Relations
Social can provide insights on
commonly asked questions
and customer issues to inform Sales Social media posts and
Get topic inspiration campaigns that gain high
development of FAQs and
for social coverage levels of engagement
streamline the customer
from customer can be pitched to earn
experience. Sales can leverage LinkedIn
feedback. additional media coverage.
and B2B channels to
research prospects and
personalize outreach.

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