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    ainina syazwina
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    Social media is beneficial for marketing according to the document. It allows firms to interact more effectively with customers and strengthen bonds. Almost all businesses now use social media to advertise and promote themselves. While some objections are that social media can endanger brands and be easier to criticize than in person, proponents argue that constantly updating accounts increases search rankings and hiring social media specialists can offset costs of employee time. In conclusion, social media marketing is an effective way to widely promote brands.

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    ARGUMENT MAPPING

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    Social media is beneficial for marketing according to the document. It allows firms to interact more effectively with customers and strengthen bonds. Almost all businesses now use social media to advertise and promote themselves. While some objections are that social media can endanger brands and be easier to criticize than in person, proponents argue that constantly updating accounts increases search rankings and hiring social media specialists can offset costs of employee time. In conclusion, social media marketing is an effective way to widely promote brands.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    18 views4 pages

    Argument Mapping

    Uploaded by

    ainina syazwina
    Social media is beneficial for marketing according to the document. It allows firms to interact more effectively with customers and strengthen bonds. Almost all businesses now use social media to advertise and promote themselves. While some objections are that social media can endanger brands and be easier to criticize than in person, proponents argue that constantly updating accounts increases search rankings and hiring social media specialists can offset costs of employee time. In conclusion, social media marketing is an effective way to widely promote brands.

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    © All Rights Reserved
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    of 4

    ISSUE

    Social Media

    CLAIM
    Social media is beneficial for marketing

    Contention 1 Objection 1
    Methods market have changed as a result of the rise Social media endanger the brand reputation because
    of social media. it has fake news.

    Evidence 1
    This enables firms to interact more effectively with
    their customers and strengthen their bonds with them
    by knowing what their like and by using social media
    algorithm.
    ISSUE
    Social Media

    CLAIM
    Social media is beneficial for marketing

    Contention 2 Objection 2
    Almost everyone uses social media, and even It’s easier to criticize and use harsh words
    businesses of all sizes have begun to use it to on social media about the brands than in
    advertise and promote themselves. person.

    Evidence 2
    IBM owns over 100 blogs, a dozen virtual
    islands, several official Twitter accounts, and a
    well-known forum called DeveloperWorks.
    ISSUE
    Social Media

    CLAIM
    Social media is beneficial for marketing

    Contention 3
    Objection 3
    Blog software has a number of social
    Brand social media account need
    features, such as comments, blog rolls,
    constant updating with relevant and
    trackbacks, and subscriptions, making it
    engaging information.
    ideal for marketing.

    Refutation 3
    By constantly updating the account,
    increasing the chances of getting a top
    ranking on Google searches
    ISSUE
    Social Media

    CLAIM
    Social media is beneficial for marketing

    Objection 4
    Contention 4
    Employees' time is taken up by social media
    Social media may help businesses improve activity, which results in costs because it
    their services and therefore increase consumer constantly have to be engaged with
    happiness. customers

    Refutation 4.

    Conclusion Plenty of company such as IBM hire


    interns, although it would be pricey,
    Social Media Marketing (SMM) is the hiring a social media specialist may
    way to promote brand much more widely. be a smart investment.

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