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    This document provides an overview of social media marketing strategies for businesses. It discusses how social media has become integral to our lives and transformed how businesses operate. The number of social media users worldwide has steadily increased to 4.8 billion currently. Social media allows businesses to connect with a large, diverse audience in a cost-effective way. It benefits businesses by increasing brand awareness, enabling targeted advertising, and improving customer engagement and loyalty. In conclusion, leveraging social media marketing helps businesses reach more people and engage customers on a personal level.

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    This document provides an overview of social media marketing strategies for businesses. It discusses how social media has become integral to our lives and transformed how businesses operate. The number of social media users worldwide has steadily increased to 4.8 billion currently. Social media allows businesses to connect with a large, diverse audience in a cost-effective way. It benefits businesses by increasing brand awareness, enabling targeted advertising, and improving customer engagement and loyalty. In conclusion, leveraging social media marketing helps businesses reach more people and engage customers on a personal level.

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    15 views10 pages

    Social Media

    Uploaded by

    Yiqiong Li
    This document provides an overview of social media marketing strategies for businesses. It discusses how social media has become integral to our lives and transformed how businesses operate. The number of social media users worldwide has steadily increased to 4.8 billion currently. Social media allows businesses to connect with a large, diverse audience in a cost-effective way. It benefits businesses by increasing brand awareness, enabling targeted advertising, and improving customer engagement and loyalty. In conclusion, leveraging social media marketing helps businesses reach more people and engage customers on a personal level.

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    of 10

    Marketing Course 2023 March 2

    SOCIAL MEDIA
    MARKETING
    Strategies for Building an Engaging Online Presence

    TEAM 2 Tim Matt Slyvia Mandy


    "Social media is not just an activity; it is an
    investment of valuable time and resources.
    Surround yourself with people who not just support
    you but inform your thinking."
    - Sean Gardner

    TEAM 2 2
    Introduction

    Social Media Marketing


    is a vital component for businesses looking to build an
    engaging online presence, as it allows them to connect
    with their target audience and increase brand
    awareness.

    TEAM 2 3
    Background

    Overview
    The current social media landscape.
    How has impacted businesses?
    The benefits of social media marketing for businesses.

    Social Media becomes integral part of our lives


    It has revolutionized the way businesses operate and communicate
    with their target audience. With billions of active users across various
    platforms, social media has created an enormous opportunity for
    businesses to reach out to their customers and potential customers.

    TEAM 2 4
    Current Landscape

    The increasing number of social The impact of social media on


    media users worldwide society and culture

    The number of social media users worldwide has It has led to the democratization of information and
    been steadily increasing over the past few years. In has given a voice to people who were previously
    2022, it is estimated that there are 4.8 billion active marginalized. However, it has also been criticized for
    social media users globally, which represents promoting unhealthy comparisons and unrealistic
    approximately 60% of the world's population. expectations.

    TEAM 2 5
    Impact on Business

    Social media has


    transformed the
    way businesses
    operate and
    communicate Access to a large and diverse audience. A cost-effective way
    with customers.

    Direct engage to customers Brand reputation management

    TEAM 2 6
    Benefits on Business

    1 2 3

    Increased brand Targeted advertising Improved engagement


    awareness and loyalty
    By regularly posting engaging This targeted approach helps to By responding to comments and
    content and interacting with ensure that advertising efforts messages in a timely and helpful
    followers, businesses can are reaching the right people and manner, businesses can improve
    establish themselves as thought can result in higher conversion customer satisfaction and build
    leaders and build a loyal rates and a better return on brand loyalty.
    following. investment.

    TEAM 2 7
    Conclusion

    Social media has become an integral part of our daily


    lives, with an increasing number of users worldwide.
    The impact of social media on society and culture is
    undeniable, and it has also brought significant
    benefits to businesses.

    By leveraging social media marketing, businesses


    can reach a wider audience, increase brand
    awareness, and engage with their customers on a
    more personal level.

    TEAM 2 8
    Q&A

    Please feel free to ask any questions


    about this presentation.

    TEAM 2 9
    Marketing Course 2023 March 2

    THANK YOU
    For Listening

    TEAM 2 Tim Matt Slyvia Mandy

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