PRAYER

University of Santo Tomas

Senior High School Almighty God, thank you for being the cornerstone of my life
and the foundation of everything I believe. Grant me the gift
COURSE: Empowerment Technologies of loyalty and tender kindness towards the people in my life.
For my family, allow me to move with love and obedience.
LESSON 12: ICT as Platform for Change
Please give me the courage and the willingness to sacrifice my
– Power of Social Media
time and energy to serve my community. For my Church,
SY 2021-2022
guide me to be faithful and devoted; and in everything I do,
help me reflect your love. These we pray in Jesus, our savior’s
name. Amen!
Course Facilitator:
Mr. Russell B. Carrasco, LPT, MBA

University of Santo Tomas - Senior High School

What is Social Media?
COURSE: Empowerment Technologies
§ Attendance
§ Lecture on Lesson 12: ICT as a Platform for
Change – Power of Social Media Social media refers to the
§ PETA (Consultation) means of interactions among people
§ Virtual Class Picture in which they create, share, and/or
exchange information and ideas in
Course Facilitator: virtual communities and networks.
Mr. Russell B. Carrasco, LPT, MBA
 Social Media Social Media Marketing
While social media was started with Nowadays, businesses use social media in a
the intention of connecting with
friends remotely, its purpose seems to
have changed. It is the technology that
SO… Should we be Social media marketing is the use
myriad of different ways. For example, a
business that is concerned about what people
on social as soon as we of social media platforms to connect with are saying about its brand would monitor
facilitates the sharing of ideas and your audience to build your brand, social media conversations and response to
information through the building of can start posting every
increase sales, and drive website traffic. relevant mentions (social media listening and
virtual networks and communities. day, every minute, every engagement). A business that wants to
second?

NO
understand how it’s performing on social
Now, social media platforms are used This involves publishing great content media would analyze its reach, engagement,
by brands to advertise and expand and sales on social media with an analytics
their customer base. Not only is social on your social media profiles, listening to
tool (social media analytics). A business that
media an output for marketing and engaging your followers, analyzing wants to reach a specific set of audience at
campaigns, it has also become the your results, and running social media scale would run highly-targeted social media
input for planning future social media advertisements. ads (social media advertising).
strategies.
https://app.brand24.com/panel/

Social Media Marketing Social Media Marketing

If you are taking on a brand new social media profile, Take a look at these stats from Oberlo to have a feel of why
don’t worry. You can start with a few informed To effectively test your guesses, having a sound social media marketing strategy is imperative to
guesses. Think logically about when your audience you would want to post at those business success in 2020 and beyond:
might be online and interacting with your social particular times a few times.
media posts. § 71% of consumers who have had a positive experience
With custom posting schedule, you
Here are some possibilities: with a brand on social media are likely to recommend the
can easily experiment with the
§ Mornings and evenings during commute time
§ Lunch and tea break
times over a period of a few weeks brand to their friends and family.
(or more). § 90.4% of Millennials, 77.5% of Generation X, and 48.2%
§ Weekdays for B2B brands and weekends for B2C brands
§ If you know your target audience and their rough of Baby Boomers are active social media users.
location, you could use that information to strengthen § Facebook alone has over 2.7 billion monthly active users.
your hypotheses.

Ways Social Media is Helping Developing Countries

The Power of Social Media???
#1 Helping Save Lives - monitoring of social media can predict disease outbreaks and
allow early intervention to begin.
• What advantages does the creation of social media #2 Promoting Health - health care providers in developing countries have the abilities to reach
offer citizens of developing nations? out and engage with patients and increase health education.
• Should international policymakers and organizations #3 Empowering Women - has empowered and encouraged women to participate in the
concerned with economic development and human political and economic life within their society.
rights embrace social media as tools for achieving #4 Informal Learning and Teaching Tool - It’s an opportunity to improve student
those ends? How should social media f i t into the learning, promote learning community, and facilitate student-teacher engagement.
broader context of ICT? #5 Raising Awareness - social media helps developing countries be more visible to the
rest of the world.
#6 Reuniting Families - social network site like Refunite https://refunite.org was designed to
connect dispersed families.
#7 Mobilizing Change - Social Media can be a driver for social and political change.
Nowadays, we are living in an environment that is mostly connected. It has opened a new
world of opportunities where ideas and discoveries are able to be shared with those people Ways Social Media is Helping Developing Countries
who are connected. Everyone can be an agent of change! It only takes a “click” to reach
millions of people in just seconds. #2 Promoting Health - Through
social media health care providers in
Ways Social Media is Helping Developing Countries developing countries have the abilities
to reach out and engage with patients
#1 Helping Save Lives and increase health education.
– By monitoring of social
media, it can predict disease
This is an example of how
outbreaks and allow early Twitter helped health care
intervention to begin. providers in Haiti to quickly
detect where the cholera
outbreak started in order
to control it.

Ways Social Media is Helping Developing Countries Ways Social Media is Helping Developing Countries
#4 Informal Learning and
#3 Empowering Women – Teaching Tool - It’s an opportunity to
Although In some countries, the cultural improve student learning, promote
norms are still imposed; which has kept
women in traditional roles. It has learning community, and facilitate
empowered and encouraged women to student-teacher engagement.
participate in the political and economic
life within their society.
In the article “COMPUTER IN HUMAN
BEHAVIOR”, it revealed that there is value in
social media as an informal teaching and
learning tool for developing countries in
higher education.

Ways Social Media is Helping Ways Social Media is Helping

Developing Countries Developing Countries

#5 Raising Awareness - #6 Reuniting Families

social media helps developing People from developing countries seek asylum
countries be more visible to the rest for many reasons. Such as, war, religious, social,
of the world. They all provide a racial, and political persecution. Often, the
voice and insight into what’s result is the displacement of families. However,
social network site like Refunite
happening. The awareness brings https://refunite.org was designed to connect
developed countries to offer dispersed families. In Jason DaPonte's article,
humanitarian aid, funding, and refugees have said that free calls on Skype,
medical support. WhatsApp, and the ability to connect with
relatives for free using social platforms (like
Facebook) is invaluable.
 Ways Social Media is Helping Ways Social Media is Helping Developing Countries
Developing Countries
#1 Helping Save Lives - monitoring of social media can predict disease outbreaks and
#7 Mobilizing Change – allow early intervention to begin.
Social Media can be a driver for social and #2 Promoting Health - health care providers in developing countries have the abilities to reach
political change. Examples are throughout out and engage with patients and increase health education.
the Middle East during the Arab Spring to #3 Empowering Women - has empowered and encouraged women to participate in the
political and economic life within their society.
which Twitter and Facebook played a
#4 Informal Learning and Teaching Tool - It’s an opportunity to improve student
critical role in enabling protesters to
learning, promote learning community, and facilitate student-teacher engagement.
organize, meet, and resist the current #5 Raising Awareness - social media helps developing countries be more visible to the
government regime. rest of the world.
#6 Reuniting Families - social network site like Refunite https://refunite.org was designed to
connect dispersed families.
#7 Mobilizing Change - Social Media can be a driver for social and political change.

The Power of Social Media What is ADVOCACY?

The true power of social media Advocacy seeks to ensure that all people
is influence. Social provides an avenue in society are able to: Have their voice
for companies to not only engage with heard on issues that are important to
customers, but also influence them them. Protect and promote their rights.
with the right content that helps them Have their views and wishes genuinely
make a decision. considered when decisions are being
Social media can be an awesome made about their lives.
environment to encourage each other,
It is a process of supporting and
communicate with people and share our enabling people to express their
stories. It gives us the opportunity to share views and concerns, access
our stories and get our opinions out there. information and services, defend
Having the freedom to say what we want and promote their rights and
on the Internet makes us feel heard. responsibilities.

Roles of ICT in the recent HISTORY

What is social advocacy ?
§ Social advocacy refers to the actions of brand advocates who publicly
share information related to their experiences with a company or their
perceptions of the business’s brand identity.
§ The term social advocacy can also be used to describe shared efforts to
address widespread, systemic issues in society.

Businesses live in the real world, and they have to be directly engaged with
the issues that people care about in order for customers to trust their
sincerity and authenticity.
Throughout recent history, the Philippines has been one of the nations that demonstrates
unity for a call to action or social change. These movements for social change would have
not been successful if it were not for ICT.
 EDSA DOS (Edsa Revolution 2001)
EDSA People’s Power 1 (EDSA Revolution)
EDSA Dos also known as 2001 EDSA Revolution happened during Jan 17-21, 2001
A major protest that took place It was fueled after 11 prosecutors of then President Joseph Estrada walked out
along EDSA from February 22 to 25, of the impeachment trial. As a result, the people in EDSA grew over the course
1986 involving 2 million Filipinos of a few days through text brigades.
from different sectors.
Cardinal Sin encouraged the Filipinos
to help end the regime of the former
President Ferdinand Marcos through
Radyo Veritas which helped change
the course of history.

ICT as a medium for ADVOCACY DIGITAL CITIZENSHIP

CHANGE.ORG
It is dubbed as the “world’s
platform for change” where
anyone f rom online community
can create a petition and ask
others to sign it.
It gives access to more people by
allowing the online community
to affix their digital signatures
on a petition.
Refers to the utilization of information
technology (IT) in order to engage in
society, politics, and government.
K. Mossberger, et al. define digital citizens
as "those who use the Internet regularly
and effectively".

Digital Citizenship Principles

1. Engage Positively
2. Know your online world
3. Choose consciously
(1) ENGAGE POSITIVELY (2) KNOW YOUR ONLINE WORLD
• respect the rights of others to participate
and have an opinion; ask before tagging
other people or posting photos; • Be aware of the availability and accessibility of
• report offensive or illegal content stand up the right tools in technology according to their
and speak out about cyberbullying — audience and message.
protect your friends; • Find, evaluate and cite digital materials.
• don't respond to hurtful or nasty comments • Learn new skills to be effective users /
— block and report cyberbullying; consumers in a digital economy
• speak to your parents or trusted adult
about upsetting online experiences;
• Report threats of violence to the police
(collect the evidence to show them).

CYBER ISSUES VIRAL VIDEOS: CAMBRIDGE ANALYTICA REFLECTIONS

“Cambridge Analytica's misuse of Facebook data (50 million Facebook users) has raised
important questions about data governance, consumer privacy, and the competitive
position of some tech firms.” – Rob Edmonds

§ The increased public awareness about tech firms’ use of personal data
raised the need for data privacy
§ The controversy lead to a behavioral shift in using social media
§ The incident raises questions about competitive position of some data-
centric firms
§ Facebook should improve data governance and promote practices that can
keep pace with growth
Reference: Reflections on Cambridge Analytica and Facebook. Rob Edmonds. May 2018. http://www.strategicbusinessinsights.com/about/featured/2018/2018-05-
cambridge-analytica-facebook.shtml

CYBER ISSUES VIRAL VIDEOS: “LUGAW IS ESSENTIAL” REFLECTIONS

§ It is timely to draft and make policies on picture taking and “camcording”

on public places (currently we have Anti-Photo and Video Voyeurism Act of
2009 and Safe Spaces Act)
§ Taking photographs and videos of things (exclusive of audio) that are plainly
visible from public spaces should be a constitutional right provided it was
taken without malicious intent
§ What is the government policy on broadcast licensing requirements,
ownership restrictions, and advertising regulations?
(3) CHOOSE CONSCIOUSLY 9 ELEMENTS OF DIGITAL CITIZENSHIP

• choose privacy and security settings

carefully and check them regularly
• choose friends wisely online —not
everybody online is who they claim to
be, regularly review your connections
and remove people
• If you have made a mistake apologize
and take down offensive material as
soon as possible
• ask fo r permission before uploading
pictures of your friends.

DIGITAL ACCESS DIGITAL COMMERCE

This is perhaps one of the most fundamental blocks to being
a digital citizen. However, due to socio economic status,
location, and other disabilities, some individuals may not
have digital access. Digital access is available in many remote
countries via cyber cafés and small coffee shops.
This is the ability for users to recognize that much of the
economy is regulated online. It also deals with the
understanding of the dangers and benefits of online buying,
using credit cards online, and so forth.

The global digital divide describes global disparities, E-commerce is the buying and selling of
primarily between developed and developing countries, in regards to goods (or services) electronically on the internet.
access to computing and information resources such as the Internet It can also refer to other online activities like
and the opportunities derived from such access. online auctions, ticketing and banking. It is an
essential part of many businesses that rely on
These differences can refer to, for example, high-quality computers, the sale of physical products or services online.
fast Internet, technical assistance, or telephone services.

Business-to-consumer (B2C). This is the most common kind of e-

commerce. When shoppers get online and buy something from an online
store, they are involved in business-to-consumer e-commerce.
Business-to-business (B2B). Many businesses sell raw goods or parts
through e-commerce to other companies that will then use those materials
to create their products.
Consumer-to-consumer (C2C). This kind of e-commerce refers to when
consumers sell to other consumers. Sites like olx and carousel are examples
of this kind of e-commerce.
Consumer-to-business (C2B). This type of e-commerce is when
consumers sell their products or services to businesses.
Business-to-administration (B2A) This category of e-commerce refers
to transactions between businesses and public administration, which
includes areas such as social security, employment and legal.
Consumer-to-administration (C2A). This includes transactions
between consumers and public administration, where consumers pay for
services like taxes and legal document preparation.
 DIGITAL COMMUNICATION DIGITAL LITERACY
This element deals with understanding the variety of online This deals with the
communication mediums such as email, instant messaging, FB understanding of how
messenger, the variety of apps, and so forth. There is a to use various digital
standard of etiquette associated with each medium. devices. It is ability and
knowledge needed to
learn and teach using
technology tools.

DIGITAL ETIQUETTE DIGITAL LAW

This is the expectation that This is where enforcement
various mediums require a occurs for illegal downloads,
variety of etiquette. Certain
mediums demand more
plagiarizing, hacking, creating
appropriate behavior and viruses, sending spams,
language than others. identity theft, cyberbullying,
and so forth. It is also defined
as electronic responsibility for
actions and deeds.

DIGITAL RIGHTS AND DIGITAL HEALTH

RESPONSIBLITIES AND WELLNESS
This is the set of rights that Digital citizens must be
digital citizens have such as aware of the physical
privacy, speech, and so forth. stress placed on their
It is having the right and bodies by internet
freedom to use all types of usage. They must be
digital technology while aware to not become
using the technology in an overly dependent on the
acceptable and appropriate internet causing eye
manner. As a user of digital strain, headaches, stress
technology, you also have problems, and so on.
the right to privacy and the
freedom of personal
expression.
 DIGITAL SECURITY
This simply means that citizens must
take measures to be safe by
practicing using difficult passwords,
virus protection, backing up data,
and so forth.
It is an all-encompassing term which
includes the tools you can use to
secure your identity, assets and
technology in the online and mobile
world. These tools you can use to
protect your identity include anti-
virus software, web services,
biometrics and secure personal
devices you carry with you everyday.
EXAM COVERAGE:
• Lesson 8: Online Platforms
• Lesson 9: Collaborative Development and Tools
• Lesson 10: Multimedia
• Lesson 11: Digital Content for Web Development
• Lesson 12: ICT as a Platform for Change – The Power of Social Media
REFERENCES:
• https://www.business.com/articles/big-data-social-media-
strategies/#:~:text=Big%20data%20has%20made%20a,allow%20for%20improved%20ad%
20targeting.
• https://www.youtube.com/watch?v=toK_BAYnjoU
• https://www.huffpost.com/entry/the-power-of-social-media_3_b_5161138
• https://strategicsocialmedialab.com/7-ways-social-media-is-helping-developing-
countries/#:~:text=Social%20media%20helps%20developing%20countries,%2C%20funding
%2C%20and%20medical%20support.
• https://www.neolms.com/info/the_9_elements_of_digital_citizenship_your_students_ne
ed_to_know
• https://www.indeed.com/career-advice/career-development/what-is-ecommerce
KEY TAKEAWAYS IN EMTECH:
§ Having the mastery in the current technology is good but
having the mastery in coping with the rapid changing of
technology is better.
§ Hard skills can be learned (technical knowledge) but soft
skills needs to be earned.
§ Data(Information) is important because it helps in our
decision process.
§ SEO stands for Search Engine Optimization or “SMILE
Even though Overwhelmed “
§ Continuous learning is the primary ingredient of success.
It guides you to have dynamic progress. Involve yourself
to continuing your knowledge and skills.