PRAYER

University of Santo Tomas

Senior High School Almighty God, thank you for being the cornerstone of my life
and the foundation of everything I believe. Grant me the gift
COURSE: Empowerment Technologies of loyalty and tender kindness towards the people in my life.
For my family, allow me to move with love and obedience.
LESSON 10: MULTIMEDIA
Please give me the courage and the willingness to sacrifice my
SY 2021-2022
time and energy to serve my community. For my Church,
guide me to be faithful and devoted; and in everything I do,
help me reflect your love. These we pray in Jesus, our savior’s
name. Amen!
Course Facilitator:
Mr. Russell B. Carrasco, LPT, MBA

University of Santo Tomas - Senior High School

COURSE: Empowerment Technologies

§ Attendance
§ Lecture on Lesson 10: MULTIMEDIA
§ Group Activity (Formative Assessment) What is
Course Facilitator:
Mr. Russell B. Carrasco, LPT, MBA MULTIMEDIA?

What is MULTIMEDIA? Multimedia, sometimes called rich media,

provide more dynamic elements. By
Derived from the word “Multi” and “Media”
definition, rich media is any form of content
that deviates from normal text and static
§ Multi images and engages with the end user.
§ Many, Multiple,
§ Media
Categories of Multimedia:
§ Tools that is used to represent or do a certain
thing, delivery medium, a form of mass 1. Audio clips
communication – newspaper, magazine / tv. 2. Music
§ Distribution tool & information presentation – 3. Video
text, graphic, voice, images, music and etc.
4. Virtual reality
5. Flash Animation
§ The media adds marketing value.
§ It makes the site easier to use or
otherwise enhances the user’s
experience.
§ The goal for your Web site
demands it.
§ Your target audience wants or
expects it.
§ You need rich media to stay even
with, or ahead of, your
competitors.
 Rich content in the online
environment and user experience Here’s how to write content to maximize the likelihood of being
found in search engines and get your prospects to take action.

What exactly is ONLINE CONTENT ?

1. Know your audience and create buyer personas
§ EVERYTHING that is in your website.
§ Content is not "stuff we write to rank 2. Make sure your content is useful and interesting
higher" or "infographics" or "longform 3. Make sure your content is visually appealing
articles." Content is anything that 4. Include a call-to-action (CTA)
communicates a message to the
audience. Anything. 5. Make sure your content is sharable and search-friendly
6. Analyze your effectiveness
The online content on business websites is written from the point of view of one
person or organization, and aims to inform and persuade potential new customers.

Ways on how to Manage Online Content

ELEMENTS OF MULTIMEDIA
1. Change your approach
§ Integrate content that can enhance the user experience.
§ Optimize what you already have.
Dynamic Elements - element that its
2. Link the Blog
value can be changed dynamically,
3. Write descent descriptions during run time.
4. Don’t be ashamed Static Elements - element that do
5. Guide me when I’m lost not change.
6. Get to work
 GRAPHIC
TEXT- § Two-dimensional figure or
§ A broad term for something illustration.
that contains words to express § Could be produced manually (by
something. drawing, painting, carving, etc.)
§ Text is the most basic element or by computer graphics
of multimedia. technology.
§ Used in contents, menus, § Used in multimedia to show
navigational buttons more clearly what a particular
information is all about
(diagrams, picture).

AUDIO
§ Produced by vibration, as perceived by the sense
of hearing. AUDIO ON DEMAND (AOD)
§ In multimedia, audio could come in the form of It is an interactive TV technology that
speech, sound effects and also music score. allows subscribers to view programming
in real time or download programs and
view them later.
2 attributes of waves :
§ Volume – the higher the peak, the louder the sound
§ Frequency (Hertz, Hz) – the greater the distance, the
lower the sound.

ANIMATION
ANIMATION
The illusion of motion created by the consecutive
display of images of static elements.

2 types of animation:
§ 2D – animating objects that appear in two-
dimensional space
§ 3D – animating objects that appear in three-
dimensional space and it can be rotated and
moved like real objects 2 Dimensional 3 Dimensional
ANIMATION in websites
VIDEO
§ Is the technology of capturing, recording, processing,
transmitting, and reconstructing moving pictures.
§ Bring a sense of realism to multimedia files and useful
in engaging the users and evoking emotion.

Sources of video:
§ Web sites, film, video camera, video clip and etc.

Examples of VIDEOS in websites:

https://interactrevolution.com/special-offer
https://www.gamespot.com/

VIDEO ON DEMAND (VOD) OTHER MULTIMEDIA CONTENT

It is an interactive TV technology that allows subscribers to view programming in real
time or download programs and view them later. Online Games
Game developers now create what is called “browser-based.” You do not need to
install these games to your computer as they run in most updated web browser.

https://www.google.com/logos/2010/pacman10-i.html

End User Licence Agreement (EULA)

An online gamer must agree to an

End-user license agreement (EULA)
when they first install the game
application or an update. EULA is a
legal contract between the producer
or distributor and the end-user of an
application or software, which is to
prevent the program from being
copied, redistributed or hacked.
VARIOUS COMPUTER GAMES GENRE

Simulations
These games involve taking control of real-
Massively Multiplayer Online (MMO) world vehicles, including tanks, ships, and
These games are played over a LAN (local aircraft. You learn how to control these
area network) or via the Internet. Players vehicles, and use simulation games that
use a network and interact with other can also be used to train professionals. In
players in the virtual game room. fact, many pilots are trained using airplane
simulators before they actually take flight.

Adventure Real-Time Strategy

These are usually single player games For these games, you usually need to
and are often set in fantasy or build up your inventory of items,
adventure worlds. armies, etc. .

Action
Puzzle You need to be fast to enjoy these
These games appeal to those who love fast-paced games, and you need to
to solve difficult puzzles. There are have excellent reflexes.
many levels, from beginner to expert,
and games usually have colored shapes
and simple actions.
 Role Playing Game
If you love fantasy, you will love role-playing
games. You get to act out the part of the main
character, be the hero, etc., and make decisions
that go along with the games’ story lines. Many
of these games have narrative guides.
Educational
While many parents and teachers
complain about video games, there are
some great educational games out there
that can help with the learning process.

ONLINE EDUCATIONAL TOOLS

Sports ONLINE TESTS/EXAMINATIONS
§ Online survey forms and tests that automatically display the results when finished.
Play real-world sports like baseball,
basketball, soccer, and more. As you work
up through the various skill levels, your
game will involve mimicking real
professional athletes and how they move.

COURSEWARE WEB CASTING

§ Online courses that simulate the classroom online § A webcast uses streaming media technology to
take a single content source and distribute it to
many simultaneous listeners/viewers.

Business Applications:
1. Marketing
2. Corporate communications
3. Human resources
4. Investor relations
5. Sales
PODCASTS VODCASTS
§ An episodic series of audio or text files streamed online. § An episodic series of video streamed online.
§ First mentioned by Ben Hammersley in a 2004 Guardian newspaper article in
which he rattled off possible names for this booming new medium, the “pod” of
podcast is borrowed from Apple’s “iPod” digital media player; and the “cast”
portion of podcast is taken from Radio’s “broadcast” term.

GAMECAST Online Exercise (20-30 minutes)

§ A popular form of technology is that of the gamecasting, especially in athletics,
where a sports fan can stay current with a particular sports event through the
web, pager or cell phone in pseudo real time.
Sample salary per month with 1M subscribers
Brainstorming of Multimedia Ideas
SCENARIO: Your group owns a business and has an existing website. Create a
Multimedia or Rich Media (Podcast Ad or Radio Ad) for your business.

$3.2k – 51.3k Php 155,649.60 - 2,495,257.65 Existing Dynamic

Reference: https://www.youtube.com/watch?v=S3vmePGtEKo
Business Website with
with a static Multimedia
website Elements

https://gosynth.com/channels – To create a podcast

https://vocaroo.com/ - To record voice
CapCut

REFERENCES:

§ https://www.openpr.com/wiki/multimedia-content
§ https://www.youtube.com/watch?v=S3vmePGtEKo
§ https://smallbusiness.chron.com/types-communication-
business-1727.html