MARKETING

Nama Kelompok 2 :
1. Dewi Kharisma Hidayati
2. Egita Manda Putri
3. Firdaus Fatmawati
4. Hana Feby Irawati
 MARKETING

Marketing involves a whole activity aimed at

promoting a product or service that a company offers
to specific market targets. In other words, marketing
is an attempt to get the attention of potential
consumers. Marketing or marketing can be done in
various ways or in some form by employing a variety
of media, such as advertising done on billboards,
television, radio, print media, digital media, and so
on.
 Marketing Concept :

1. The concept of production.

The concept of production is based on an appro
ach that companies can increase supply because they
reduce cost. In addition, the concept of production hi
ghlights that businesses can lower costs through mass
production.
2. Product concept
The concept works on the assumption that customers
prefer higher quality and price products and availability
does not affect their decision of purchase. So companies d
evelop higher-quality products that are usually expensive.
3. The concept of sales
The concept of production and product both focuses on pr
oduction but the concept of sales focuses on making the sale
of the actual product. The concept of sales focuses on makin
g every possible product sale, regardless of the quality of the
product or the needs of the customer.
 Marketing Type:
1. Paid ads
This covers a different approach to marketing. This
includes the traditional approach of television advertising and media
advertising. One of the most famous marketing approaches is
Internet marketing. These include methods such as PPC (pay per click) and
paid ads.
2. Marketing cause
Marketing causes linking company services and products to social
causes or problems. It's also known as causs-related marketing.
3. Relational marketing
This type of marketing is basically focused on customer
development. Improve existing relationships with customers and increase
customer loyalty.
 Marketing Process :
1. Ensure your business objectives.
2. Specify your market situation, with a focus on issues
affecting your customers, products, and competitors.
3. Set a course and aim.
4. Specify your market and customer profile.
5. Specify your position, brand and creative strategy.
6. Set up marketing strategies for your products, price, distribution,
and promotion.
7. Describe your communication tactics.
8. Set your budget.
9. Blueprints of your action plan.
10. Set opportunities for long-term market development.
 Marketing purpose:

1. Increasing sales
2. Generating prospects
3. Got a new customer
4. Up-sell and cross-sell
5. Improved brand awareness
6. Etc.
Thank You..... :’)