Readers are Leaders

Decades of knowledge in days

An average person reads 2 books in a year
CEOs 4 to 6 in a month
Average book 64000 words in a book
Average 200 words per minute
320 minutes per book
45 minutes per day
Read a book in a week
You MUST schedule your time
Knowledge is Power and Reading is Superpower
• Rich Dad and Poor Dad -Robert Kiyosaki
• Deep Work -Cal Newport
• Think and Grow Rich-Dennis Kimbro and Napoleon
• The Seven Habits Of Highly Effective People
Components of Communication
Context
o Every message begins with context
o Playing field on which you plan, design, and communicate your
message successfully
Sender-Encoder

• As a sender-encoder, you use symbols that express your message and

create the desired response
• Symbols: Words ,graphics and pictures
• When you send a message, you are the encoder
Message

• Core idea you wish to communicate

• Consists of: Verbal symbols(written and spoken)
Medium/Channel

• A medium is a channel—the means by which information (the

message) is transmitted between the sender and the receiver. The
plural form is media.
Receiver-Decoder

• The message receiver is called a decoder

• They could be your reader or listener
 Feedback
• This response of a receiver to sender's message is called Feedback.
 Communication at Workplace

Communication in today’s business environment is clearly a challenge,

but a careful combination of strategies can improve your ability to
communicate effectively.
Six strategies for communicating more effectively on the job
1. Connecting with your audience
2. Minimizing Distraction
3. Adopting an Audience-Centered Approach
4. Fine-Tuning your Business Communication Skills
5. Giving-and Responding to – Constructive Feedback
6. Being sensitive to Business Etiquette
 Connecting with your audience

• Successful communication is all about making connections with your

audience
• Human communication is a complex process with many opportunities for
messages to get lost, ignored, or misinterpreted.
• Viewing communication as a process helps you identify steps you ca take
to improve your success a communicator.
 The Communication Process
8: Audienceprovides
feedback to the
sender

3:Sender
2:Sender 4: Sender 6:Audience 7:Audience
produces 5:Audience
1:Sender encodes transmits decodes responds to
the receives the
has an the idea in message the the
message message
idea a message through a message message
in a
channel
medium
1. The sender has an idea: You conceive an idea and want to share
2. The sender encodes the idea as a message: when you put your
idea into a message ( words, images, or a combination of both) that your
receiver will understand it
3. The sender produces the message in a transmittable
medium: with the appropriate message to express your idea, you now
need some way to present that message to your intended audience. Media
can be oral, written, electronic forms etc.
4. The sender transmits the message through a channel:
New technology continuous to provide new communication channels.
Medium as the form a message takes and channel as the system used to
deliver the message. The channel can be anything from a face to face
conversation to the internet
5. The audience receives the message: If all goes well, your
message survives the trip through the channel and arrives at your intended
audience. However, arrival is no guarantee that the message will be noticed or
understood correctly
6. The audience decodes the message: If your audience actually
does receive the message, they need to extract your idea from the message, step
known as decoding
7. The audience responds to the message: By crafting your
messages in ways that show the benefits of responding, you can increase the
chances that your audience will respond as you’d like them to
8. The audience sends feedback: Audience may also give feedback
that helps you evaluate the effectiveness of your communication effort. For
instance, a quizzical look suggests that a person to whom you are speaking either
didn’t hear or didn’t understand the words you spoke.
 Minimizing Distractions
• Distractions are a major problems in business communication
• Overcome distraction using common sense and courtesy
• Turn off your cell phone before you step into a meeting
• Set aside time to attend to messages all at once
• Don’t send unnecessary messages
• Emotionally charged situations require extra care when communicating
• As a receiver, avoid placing blame and reacting subjectively
 Adopting an Audience- Centred Approach

• Focusing on and caring about the members of your audience

• Making every effort to get your message across in a way that is meaningful to
them
• This approach is also known as adopting the ‘’you’’ attitude.
• The more you know about the people you’re communicating with, the easier
it will be to concentrate on their needs-which, in turn, will make it easier for
them to hear your message, understand it, and respond positively.
• Keeping your audience’s needs in mind helps you ensure successful messages
Fine-Tuning Your Business Communication
Skills
• Work on your communication skills before you start or restart your career
• No matter what your skill level, opportunities to improve are numerous
• Lack of experience may be the only obstacle between you and effective
communication
• People aren’t born writing and speaking well; they master these skills through
study and practice
Giving-and Responding to- Constructive
Feedback

• Whether giving or receiving criticism, be sure you do so in a constructive way

• Focuses on improvements, not personal criticism
• Avoid personal attacks and give the person clear guidelines for improvement
• Try to react unemotionally when you receive constructive feedback
• Resist to defend your work or deny the validity of the feedback
• Feedback is a valuable opportunity to learn and improve
Being Sensitive to Business Etiquette
• Understanding communication etiquette can help you avoid needless blunders
• The more you understand, the better chance you have to of avoiding career
damaging mistakes
• Long lists of etiquette rules cannot be memorized
• Respect, courtesy, and common sense will get you through most etiquette
challenges on the job