DIGITAL DEVICES

 Mobile is the primary screen for today’s searchers and consumers . 78%
of their time is spent on 5 major platforms. They are social media and
messaging experiences.
 Messaging apps like WhatsApp, Facebook Messenger, and Twitter got all
the attention from brands.
 Some marketers have faith that internet space is under expansion
as more companies entering the digital world.
 TRENDING PLATFORM

 Videos Ads
 Instagram Stories
 Live Features
 Influencer Marketing
 VIDEO ADS BECOMING DOMINANT

 Though the concept of video ads

are not new for social media giants like
Facebook YouTube, Whatsapp,
Instagram & Amazon Prime Videos but
the news of Google entering the
competition with in-SERP video ads
will transform the entire spectrum of
internet advertisement.
 Videos are the easiest and most
convenient way people would like to
grab content.
 AD SPENDING ON MOBILE VIDEO WILL REACH $18
BILLION NEXT YEAR, SURPASSING DESKTOP
In past years, Mobile video ad spending is expected to grow 49 percent to nearly $18 billion, while fixed online video
ad spending.

People on average will spend 36 minutes watching online video on their phones and tablets compared with 18.5
minutes on non-mobile devices.
 INSTAGRAM STORIES

Brands that serves customers directly will find

Instagram stories the most creative way to
engage their audience. With seasonal stickers,
rewind features, zoom in feature, Live polls, Live
Stories, Live Stories that can involve 2 different
profiles at the same time is going to be the
biggest game changer.

Video on Instagram is also being consumed 80%

higher than the previous year, whereas videos
produced on. Instagram has witnessed a 4x
growth from last year.

Instagram is expected to generate about $1.2

billion in mobile
advertising sales this year and $5 billion.

Instagram is used by 48.8%of brands—a number

that is expected
to rise to 60.7%.
INSTAGRAM VS SNAPCHAT DAILY USERS
 LIVE STREAMING
 Live streaming is the new wave of digital communication, content promotion, and content consumption.
 Live streaming can company the boost that it needs to grow and reach an even bigger audience.
 Its a great way to build an audience to gain traction.
MONTHLY USERS ON LIVE STREAMING
 INFLUENCER MARKETING

 Influencer marketing is a common method for

reaching highly engaged online audiences, but
many companies are still trying to fine-tune the
best methods for cashing in on influencers and
their popularity.
 Live streaming offers a fresh and effective way
to pull influencers into campaigns. When well-
trusted influencers and compelling live streams
come together, it's almost impossible for
audiences to look away.
 Discover some of the fascinating ways that live
streaming is shaping the face of influencer
marketing campaigns.
 CONCLUSION

 Until now, social media was immensely used for

interaction and feedback purposes, but today,
businesses are using social networking sites to
enhance conversion rates.

 Social media offers tools that help in converting

prospects directly into buyers, which is just a
great thing for businesses.