A STUDY ON COMMERCE STUDENT’S IDEOLOGY IN DECIDING THEIR CAREER – AN OBSERVATIONAL STUDY

PRESENTED BY,
SUBASRI S
B.com - C
 INTRODUCTION
• Commerce , An important branch in making nation’s economy need
extremely passionate professionals also it is providing great ways for
students to understand both the theoretical and practical aspects of
business

• Students who are looking forward to pursuing a career in

Commerce have a wide range of choices before them.

• But the point is, Had students chose the course with correct
motivation ?

• The focus of the survey is on the current status, challenges and

about different opportunities available in commerce education.
 OBJECTIVES

 Analyzing students knowledge in deciding their career.

 To study the students awareness about various courses of
commerce.
 Observing the challenges faced and providing appropriate solutions.
 LITERATURE REVIEW
• D.S. Ranjitha (2016) according to her challenges, trends and issues are given
in their research papers. There are various problems or challenges faced by
commerce education like lack of skill, Lack of necessary guidance to the
students, Lack of updated & industry based syllabus, complexity of the
Subject etc. and she said colleges can improve the students knowledge
through by various program
• Devrshi Updhyay (May – September 2016) according to him commerce
sector is the good option for education. But in commerce sector students can
faced the challenges like lack of infrastructure, e-merchandise and lack of
well qualified commerce teachers etc. this type of challenges are faced by
the commerce students.
ORGANISATION PROFILE
 METHODOLOGY AND
SOURCE OF DATA
 The method used is quantitative method with the sample size 101.
 Samples are students of B.Com students of saradha Gangatharan college .
 Observational study is applied to deeply understand students opinion
about the course.
 The data is collected by both primary and secondary source

A. Primary : From the sample

B. Secondary : From Books, Internet, Journals
 Tools used to obtain the results are : Google forms and telephonic
interviews
 DECISION MAKER FOR THE COURSE
PURSURING

yourself
80

70

60

50 yourself
40

30

20 parents

10

0
yourself parents
75% of students were clear in
choosing their field of course
and 25% were either forced or
taken without any idea
 AREA OF INTEREST

Hr; 35
Accounts & finance; 45
Majority of the students
have keen interest for sales ; 10 Marketing ; 35
accounts and finance
which 45 , the next field
students would like to
choose is HR and
Marketing and least
preference is given to
Sales.
 CAREER DECIDED
60
50
40
30
20
10
0

Students prefer higher studies to get themselves upgraded

as they think b.com is not sufficient to fit into the
organizations, 15% of the students prefer to start business ,
10% is opt for govt. exams
HIGHER STUDIES PREFRENCES
Chart Title

25%

MBA
MCOM

75% percent
preference is for 75%

MBA
25% is for
MCOM
 FINDINGS
 Lack of knowledge about commerce at school level tend to choose the course as
survivor to obtain degree.
 Improper motivation from the teachers / institutions is one such drawback why students
are not ready to choose career even in their final year of course.
 Unpopularity of commerce at competitive examinations
 content is given more weight age than practical which must be rectified with the aid of
seminars, workshops by industry experts and teaching using technologies.
 Students area of interest is chosen with the ease of the subject not with their
knowledge about the subject.
 Students should be given proper knowledge about additional online courses through
SWAYAM ,MOOC, etc
 SUGGESTIONS
• Most of the students are fearing about their future. For the

encouragement of students , Teachers should counsel them on regular

basis to find their need.

• Institutions have to provide the computer usage system which will give

way for skilful education to the students.

• There are institutions where few ineligible teachers are handling the

courses which makes the students to lose interest in the subject therefore

it is important for the institutions to check teachers updated skills for

teaching.
 CONCLUSION
• With the help of survey made these points were made clear:
• A whole range of skills will be demanded from the graduates of
commerce in this changing scenario.
• Adequate field based experience to enhance knowledge with skills
are required to develop appropriate attitudes.
• In this knowledge era, a specialized, industry oriented, technology
supported, practical based, multifaceted, ‘problem posing’ or
knowledge centric commerce education is required to provide the
global competitiveness to commerce students.
THANK YOU