Professional Documents
Culture Documents
1. Introduction.
2. Background.
3. Objectives.
4.Public Awareness.
5.Brand Ambassadors.
6.Top 10 Cleanest Cities.
7. Campaign Realistic or
not.
8. SBA Dream or
Possibility.
9. India’s Filth figures.
10. Mission Hit or Miss.
11. Conclusion.
Introduction
Swachh Bharat Abhiyan (Hindi : स्वच्छ भारत अभभयान, English: Clean
India Mission and abbreviated as SBA or SBM for "Swachh
Bharat Mission") .
» Slogan : One step towards cleanliness.
» It is a national campaign by the Government of India, covering
4,041 statutory cities and towns, to clean the streets, roads and
infrastructure of the country.
» The campaign was officially launched on 2 October 2014 at
Rajghat, New Delhi , where Prime Minister Narendra
Modi himself cleaned the road.
» It was performed in remembrance of Gandhi's words.
» It is India's biggest ever cleanliness drive and 3 million
government employees and school and college students of India
participated in this event.
Background
• With effect from 1 April 1999, the Government of India restructured
the Comprehensive Rural Sanitation Programme and launched the
Total Sanitation Campaign (TSC) which was later (on 1 April 2012)
renamed Nirmal Bharat Abhiyan (NBA).
MYSORE CITY
How Realistic is the Swachh Bharat Campaign ?
Under pressure things happen faster.
20 millions toilets by 2015.
Less than One third Indian have access to sanitation facilities.
Around 4 lakhs – 0 to 5 years old die due to unsafe drinking water.
Only 22% of rural household use Sanitary facilities.
Caste is a major problem.
“ If we Indians can reach Mars then , can’t Indians go and clean our
streets and roads”.
This is a very difficult mission ,
but by 2019 we should accomplish it.
Swachh Bharat Campaign – Dream or Possibility