COMPANY

LEGAL STATUS
 Thestartup will be in Limited liability Partnership and thus will
have LLP legal status

LOCATION
 Being a start up to reduce Business Cost we will opt for having
our office at the residence of one of our partner which is 253 ,
utsav apartment, rohini sector 18 , rohini , new delhi. Pincode
- 110089
 BUSINESS
STRUCTURE
DESIGNATION NAME

Operation Akarsh Bhatt

Product Development Activities Yash Tomar

Marketing Yashika Mehrotra

Finance Gurpreet Kalra

HR Sparsh Channa
 MARKETING STRATEGY
 SOCIAL MEDIA MARKETING-This strategy will help us to spread
more awareness among customers about our product besides will aid in
efficient Branding .

 WORD OF MOUTH-Through verbal Communication with customers

we will lure by portraying effective features and functionality of our
product

 POSTERS AND NEWSPAPERS- By printing attractive advertisements

via posters and newspapers we will convince the customers to purchase
our products

 NUKADH NATAK-Through Nukadh Natak we will establish the

superiority of our portable toilets and make customers believe that how
beneficial these portable toilet can be
 PRICING STRATEGY
Competitive and Value Based Pricing: The combination of these pricing
strategies will be followed by initially offering our product at ₹5,999.Though
once we are able to make an impressive footprint in market we will charge
the price on the basis of how we are perceived in the market.

RISK METITGATION
We face risks from public and competitor’s portable toilets along with
financial risk. So to mitigate these risks we will make sure that the
production is cost effective besides convincing customers how & why our
portable toilets should be preferred over public toilets and other competitor’s
portable toilets
Executive Summary
 Idea – To Provide Affordable Hygiene Stations to
people who doesn’t have access to clean Toilets and
Showers.

 Vision – To facilitate access to proper sanitary

conditions for Every Indian.

 Mission – To make India Open Defecation Free by

2030.

 Goal – To Reduce Deaths from Contagious &

Infectious Diseases caused by Insanitary Public
Toilets and Open Defecation.
USP – Affordable Private Hygienic Toilets for
Everyone, Everywhere !

 Unique Selling Points :

 Portable and Easy to Transport
 Affordable
 Pre-Piped & Modular Plumbing System
 Durable
 Configurable as per User’s Need
 Paraplegic Friendly
 Products & Services
Product Overview – Hygiene Station is a smart solution to reduce Open
Defecation numbers which are caused by Insanitary condition of Public
Toilets or Unavailability of Toilets at all.

Hygiene Station will be available in 5 configurable forms:

1. Western Toilet + Shower – Will require an Active Water Connection
2. Indian Toilet + Shower – No Water Connection required
3. Single Toilet either Western or Indian – Water Connection as per
need
4. Single Shower – Water Connection required as per need
5. Paraplegic Friendly Hygiene Station – Will be Custom Made as per
User’s need
 Services

 Hygiene Station Fitment and Water Connection Fitment

Services will be provided.
 Door to Door Waste Collection Service Will be provided
 How to Safely Dispose off Hazardous Waste
Workshops/Awareness Drives will be carried out from time to
time.
 Renting Hygiene Stations services will also be available
 Custom Made Adjustments for Paraplegic People will be
provided
 OPERATIONS
The recruitment plan of the company are as follows:-
 1. HR executive
 2. Skilled Plumber
 3. Skilled technician (with experience in working as a fitter/welder at any msme)
 4. Machine operators
 5. Manual labor
 6. Workshop supervisor
 7. AutoCAD/Solid edge design engineer
 8. Business development team
 9. Accountant
 10. Customer executive
Raw Materials Required
 1. Materials used in building the portable toilet
 a. FRP (Fiber reinforced polymer) sheet ~ approx. 25rs/sq feet
 b. Polypropylene (For making Toilet seat)~ approx. 39rs/kg
 c. Polyethylene water tanks ~ approx. 550rs
 d. Blue Dye ~ approx. 200rs/kg(20%)
 e. Biocides ~ approx. 120rs/kg(40%)
 d. Surfactants ~ approx. 300rs/kg(40%)
 e. Small Motor (used for drawing water into the tank and removing waste
through the exit pipe)~ 2500rs
 f. Industry grade 3D printing machine (For providing the process with high flexibility in
terms of product design
Process layout
 REQUIRED CAPITAL
Capital Required For Business Amount in Rs.
Business Registration Fees 18,000
Business license and other permits 50,000
Utilities 30,000
Advertising and other form of promotions 1,50,000
Raw material (amt for 1 batch ) 200gm of blue dye = 20
400gm of biocides = 48
400gm of surfactant = 120
50 sq feet of FRP = 1250
2kg of polypropylene = 117
1 polyethylene water tank = 550
Electric motor (small industry grade)=2500
Total ~ 4,605
Salaries and wages 2,50,000
Machineries and other equipment's 10,00,000

Other costs 10,000

Total cost 1512605