PREFACE

As BBA students our aim should not be only to learn theoretical

concepts in the classroom, but it becomes more important as
how we apply those concepts in practices. In present scenario
the world is developing so fast, and thus the technological and
application theory is changing at a greater phase. The study
inculcates students to think out of the box, rather than
emphasizing within the box. We are coming across many
modern theories and implementation of machineries, to start
new business. We must have the knowledge of theories and
practical through it the student can able to know about how to
apply their mind in real business world. This program of
industrial visit is to create awareness about industrial
environment amongst the students. Such industrial visit also
play vital role in BBA programmed.

The knowing the importance of such practical visit our college is

providing with such a program to enhance the overall
department of students. “Asian Filtration Technology” gave us
the golden opportunity to carry out our visit in such a great
organization. We have prepared the detail report regarding all
management fields. We have tried our best to collect all
necessary information relating to project work.

ACKNOWLEDGEMENT

Being student of PP SAVANI UNIVERSITY I would like to

thank Mr. Ramesh Aghera and Mr. Milan Makwana managing
directors of Asian Filtration Technology for giving me
opportunity to do summer internship training within the
organization
I extent my grateful thanks to each and every member who
helped me in moral and material need as well as sharing me their
knowledge to improve my theoretical knowledge to real works
I have extended my supreme gratitude to PP SAVANI
UNIVERSITY for providing designing such internship training
which helped me to broaden the perception on how real world is
working practically. I would also like to thanks Mr. Ramraj
Malav for supporting me as an external mentor throughout my
training.

EXECUTIVE SUMMARY

Industrial filtration involves the removal of contaminating

particles from air and other gases. Many industrial processes
require air filtration and separation systems not only to protect
equipment, but to also protect the work environment. Industrial
filters are a significant part of the industrial process as they are
used for many types of applications in the industry.

These filters help in increasing the efficacy of the Industrial

operations. Industries employ filters for a variety of applications
including institutional, municipal and industrial. Industrial filters
can sustain any weather or climate condition but it is vital to
utilize of right kind of water tanks, filters or valves. The
equipment used in water filters is highly prominent in the
industrial scenario and useful too as they can be used in many
filtration requirements.

Filtration is the process in which solid particles in a liquid or

gaseous fluid are removed by the use of a filter medium that
permits the fluid to pass through but retains the solid particles.
Either the clarified fluid or the solid particles removed from the
fluid may be the desired product. Purification.

Filtration is extremely important to keep things like water,

chemicals, and pharmaceuticals clean, pure and free of
contaminants. If it wasn’t for filtration, we might not have safe
drinking water.
 TABLE OF CONTENTS 
Sr. Topic  Page
No.  No.
1  Declaration Of Originality
2  Preface 
3  Acknowledgment 
4  Executive Summary
5  Introduction of the Industry
6  Company Profile and
background
7  Production Department 
8  Marketing Department
9  Human resource Department
10  Finance Department
11  Future Plans of the Company
12  Conclusion
13  Bibliography 

INTRODUCTION

Asian Filtration Technology is leading filtration solution

provider offers wide range of filter system and filters
consumables. The core business is micron and macron filtration
of Air, gas, liquid for industrial application.

The company offers complete filtration technology solutions for

catering to various filtration requirements as per client problems.
Organization having client across all industrial sectors like Oil
& Gas, Petrochemicals, Pharmaceuticals, Steel & Power,
Cement, Formulations, Fertilizers, Textile, Paints & Inks,
Chemicals, Mines & Mineral, Electronics, Water Treatment, &
many others.
Asian filtration technology was established in the year 2006. Its
production facility in Ankleshwar to manufacturer all kind of
industrial filters with all amenities.

The products adhere to the highest international quality

standards of manufacturing i.e. ISO 9001 standards. We also
meet international design standards like ASME, DIN, and BS.
Besides these, we have wide-spread dealer and distribution
network across all major cities in India and across the globe.
AFT has a strong customer base of 1500+ clients comprising of
top companies of Indian and International market

Company profile

NAME OF COMPANY : M/S. ASIAN FILTRATION TECHNOLOGY

OFFICE & FACTORY : PLOT NO.183, GIDC INDUSTRIAL ESTATE,
ANKLESHWAR-393002.GUJARAT.

EMAIL ADDRESS : info@asianexfilters.coM

WEBSITE : www.asianexfilters.com

MANAGING DIRECTOR : RAMESH P. AGHERA

DIRECTOR PRODUCTION : MILAN M.MAKWANA
ACTIVITY : MANUFACTURES ALL TYPE OF AUTO &
INDUSTRIAL FILTERS AS PER IMPORT
SUBSTITUTES.

PLANT CAPACITY : 5, 00,000 NOS.PER annum

FACTORY AREA : 15000 SQ.FT.

TRADE MARK : ASIANEX FILTERS (NO.885802)
CERTIFIED : ISO 9001:2015 EUROCERT
CERTIFICATIONS
 COMPANY BACKGROUND
Asian Filtration Technology (ISO 9001:2015 Certified
Company) deals in all lines of industrial filters. It brings
immense pleasure to be part of the production of industrial
filters since 25years. We are providing quality products to all our
customer. Right from production to the time the product reaches
the customer, we ensure utmost convenience and ease.

Over the years the company has gained good market name in the
industry with lot of customer engaged in different lines of
product. We’re also grateful to maintain smooth functioning
with reputed banks and logistic suppliers. We believe in quality
products and after sales and services.

Asian Filtration Technology An Is 9001: 2015 Certified Co -

Manufactures High Quality Air Filters And Fuel Filters For
Heavy Earth Moving Machineries, Air Compressor, D.g Set And
Automobiles Etc. The Company Has Been Developing New
Types Of Filter Elements For Screw Compressors, Vacuum
Pumps And Pharmaceutical Machineries. With German
Technical Support the Company Is Also Developing Push- Push
Type Hepa, inlet Hepa for Isolators and PP Sintered Filters.
The Company Was Formed By Mr. Ramesh P Aghera In The
Year 2006 After Gaining An Experience Of 16 Years In This
Field. The Production Facility Was Also Commissioned In Same
Year .by 2011 The Company Reached A Milestone Of Having
Business With 250+ Regular Clints. By Now The Company Has
1200+ Regular Customers In Various Industries. The Company
Manufactures Customized Filter Elements As Well As Filter
Elements For Replacement Of Reputed Brands Of Compressor,
Heavy Earth Moving Equipment, Vacuum Pumps, Ahu
Industrial Dust Collectors, and Lube Oil Filters Etc.
The Company Has The Facilities Of Metal Working. Fabric
Pleating, Welding, Stitching, Molding And All Other Necessary
Processes Required For Manufacture Of Quality Filter Elements.
“The EXPERIENCE of more than one and half decade
teached us how to ESTABLISH the GOOD BUSINESS
relation by solving the FILTRATION problem of
CUSTOMERS”.

PRODUCTION
DEPARTMENT

Manufacturing is the production of merchandise for use or sale

using labour and machines, tools, chemical, and biological
processing or formulation. The term may refer to a range of
human activity from handicraft to high tech but is most
commonly applied to industrial production in which raw
materials are transformed into finished goods on a large scale.
Such finished goods may be used for manufacturing other more
complex products such as aircraft, household appliances or
automobiles, or sold to wholesaler who in turn sell them to end
users and consumers.

Manufacturing takes turn under all types of economic systems.

In a free market economy, manufacturing is usually directed
towards the mass production of product for sale to consumers at
a profit. In a collectivist economy, manufacturing is more
frequent directed by the state to supply a centrally planned
economy. In mixed market economics manufacturing occurs
under some degree of government regulations.

In short production means the process and methods used to

transform tangible inputs ( raw materials, semi-furnished,
subassemblies) and intangible inputs ( ideas, information,
knowledge) into goods or services. Resource are used in the
process to create an output that is suitable for use or has
exchange value.

The production of industrial filters involve certain stages before

it is being delivered to customer. The company does major work
on product in-house and at some stage company involve third
party for finishing the product. The company has fully equipped
workshop with quality control equipments and quality control
systems. Technical team makes an effort to satisfy the need of
customer and to ensure best quality control system. The
company has good experience in manufacturing the filters this
leads to better production. Company aims to deliver the product
on time.

RAW MATERIALS

The company has various suppliers across the globe. Company

needs more than 20 different material to manufacture a filters so
company needs to maintain accurate stock of materials to avoid
delays and problems in production.

The company saves a lot of cost by importing the materials from

different country and state rather than purchasing from nearby
vendors. The company also gets good quality of materials which
will lead to quality production.
The production director personally inspect the material when the
material arrives at plant. And reject the material if it is not being
in appropriate criteria. The company has genuine and reputed
suppliers across the globe.

SOURCES OF RAW MATERIALS

The source of raw materials are divided into three categories

Around 40-50% of materials are imported from china and

Germany annually
Around 30-40% of materials are sourced from different state like
Delhi and Mumbai
And rest 10-20% are being purchased from local vendors within
the city.

Company maintains minimum 12-13 month inventory for

production if due to any reason supply stops of raw materials
that will not affects the production of company for next 1 year as
it has already stored material for 1 year. In the storage area
within the company.

PRODUCTION PLANNING:

It is the planning of production and manufacturing modules in a

company or industry. It utilizes the resource allocation of
activities of employees, materials and production capacity in
order to serve different customers.

Different types of production methods such as single item

manufacturing, batch production, mass production, continuous
production etc. have their own type of production planning.
Production planning can be combined with production control
into production planning or it can be combined and or integrated
into enterprise resource planning. Production planning is a plan
for future production. In which the facilities needed are
determined and arranged.

PROCESS DESCRIPTION:

The product varies from customer to customer so they uses

batch production method. As they customized the product
according to the need of customer so mass production is not
possible. So involvement of customer is also high and the
product varies from each products. There are around 3000+
different types, size, specification filters are there so it is
difficult to produce in mass therefore the company uses semi
automatic process of manufacturing. Here is the list of some
machine that company uses

MACHINERY
PLEATING MACHINE
SPOT WELDING MACHINE
GLUING MACHINE
KNIFE PLEATING MACHINE

MESH MAKING MACHINE

SEALING MACHINE
WELDING MACHINE
BUFFING MACHINE
 MANUFACTURING PROCESS AND POLICY:

The manufacturing process starts as soon as the purchase order

of client is received. As the purchase order is received it is being
verified and passed to the production director.

The production director note it down and divide the work among
different employee and fix the time period and inform the
concerned department.

In between the manufacturing process the director supervises the

process and in some case the client also arrange a supervisory
visit to the company and checks different parameters.

As the product gets ready the director checks and verify it with
purchase order and then the labels and stickers are being sticked
and it is being packed with safety measures to avoid damage in
transport.

The workforce of company is also being divided into different

groups according to the personnel skills and different stages. For
example the fabricator and welding expert only focus on
welding and fabrication job. The work is divided by supervisor
from different person to different stages.

Companies establish good manufacturing policies to meet

quality standards and ensure they handle and manufacture
products safely and consistently. These policies set the minimum
requirement for control, facilities, equipment, packaging,
product testing and processes.

PLANT LOCATION:

The selection of location is key decision as large investment is

made in building plants and machinery. It is not advisable or not
possible to change the location very often so an improper
location of plant may lead to waste of all the investments made
in building and machinery and equipment.

As discussed with the directors of company they selected

Ankleshwar because of various reasons :-

1:- Ankleshwar is hub of chemical and pharma industry

2:- less competitors in Ankleshwar
3:- many other GIDC is nearby from Ankleshwar i.e. panoli,
dahej, jhagadia, kosamba
4:- easy to get manpower and resources

PLANT LAYOUT:

Plant layout is the arrangement of machinery, equipments, and

facilities such as finished goods store, raw material store, tool
room, maintenance store, heating room, curing room, and other
handling equipment, employees amenities like toilet, rest room,
drinking water, etc. to ensure smooth and quick movement of
materials from wet material stage to finished good stage with
minimum material handling quality of operation good
communication etc at the lowest possible handling cost.

Here at Asian filtration technology the departments are divided

as per work like firstly there is admin office which include
accountant office and directors office and fellow employee
desks after the office there is store room in which all finished
goods and semi finished goods are being placed and after store
room there is open place for work where all machinery are
placed and all men and material work there. Along with this
there are 4 quarters for living for workers.
 HUMAN
RESOURCE

Human resource management is the management of human

resource. It is a function in organization designed to maximize
employee performance in service of an employer strategic
objective. HR is primarily concerned with the management of
people within organizations, focusing on the policies and on
systems. HR department and units in organization typically
undertake a number of activities including employee benefit
design employee compensation and managing the employees.
HR also concern itself with organizational change and industrial
relation that is the balancing of organizational practice with
requirements arising from collective bargaining and from
government laws. According to R. buettner HRM covers the
following core areas:
 • Job design and analysis
• Workforce planning
• Recruitment and selection
• Training and development
• Performance management
• Compensation management
• Legal issues.

Asian filtration technology has separate personnel department.

The head of human resource management is Mr. Dinesh
bhalodiya at Asian filtration technology. Mr. Dinesh sir looks
after supervising and maintaining relations with employees and
managing employees in company and have decision power
related to employees.

HR POLICY:

The personnel policy of the firm included the job securities to

the employees to give employees the right kind of job to provide
timely training to improve work efficiency and effectiveness to
motivate the employee to provide opportunities for development
and to maintain good and safe working environment.

Asian filtration technology has some HR policies:

• Employment contract
• Fair wages according to norms of government
• Code of conduct
• Employee provident fund
 HR PLANNING AND ACTIVITIES

Strategic HR planning is an important component of strategic

HR management. It links HR management directly to strategic
plan of your organization. Most mid to large sized organization
have a strategic plan that guides them in successful meeting their
missions. Organization routinely complete financial plans to
ensure they achieve organizational goals and while workforce
plans are not as common they are just as important.

Even a small organization with a few as 10 staff can develop

strategic plan to guide decisions about future based on strategic
plan your organization can develop strategic HR plan that will
allow you to make HR management decisions now to support
future direction of the organization.

Recruitment and selection

Recruitment is a key responsibility of the HR department. While

HR works in many areas including employee engagement,
employee development, statutory compliance, data management
and many others, one of the key areas of focus for HR is to
attract, select and onboard suitable candidates for the
organization.

Why do we need an appropriate Recruitment and Selection

process?

Recruitment is the process of attracting qualified candidates for

a job role and Selection is the process of identifying and
selecting the right candidate for that job.
The contributions of each employee play a pivotal role in the
sustenance and growth of a business. Hence it is extremely
important to select the right person for the job. The same way as
a square peg does not fit in a round hole, a bad hire can affect
the overall business outcomes.

The impact to your business when you hire the wrong candidate
is often much more than not hiring a person at all! Recruitment
is not only an operational activity but a key strategic activity for
the business.

Hence there is a need for developing a strong recruitment and

selection process.
The right process reflects on your company’s professionalism
and portrays your organization’s maturity in attracting and
hiring the right talent. An effective process helps in creation of a
talent pool in a proactive manner, thus assisting in meeting the
medium-term and long-term business objectives.
Recruiting involves multiple stakeholders including senior level
employees in your company and can cost a lot in terms of time
and money. Hence one needs to ensure that the process is well
defined and optimized to meet the needs of all stakeholders.
Selecting the right employee is an important goal for the
recruitment team and establishing the correct process
can enhance the experience of the Candidate, Interviewer,
Hiring Manager and the HR Department. It can also help
increase the effectiveness of your business.
HR professionals should ensure that they follow the correct
Recruitment and Selection processes and attract the best
workforce for their organization.

There are two types of Recruitment sources followed by

company
• EXTERNAL SOURCE
• INTERNAL SOURCES
 INTERNAL SOURCE

Internal sources include personnel already on the payroll of the

organization
• Present Permanent Employees
• Employee Referrals
• Former Employee

EXTERNAL SOURCES
These sources lie outside the organization
In Asian filtration technology they consider following sources
for recruitment
• Newspaper advertising
• Through references in local association
• Placement Agencies

Selection procedure:

A scientific and logical selection procedure leads to scientific

selection of candidates. The criterion finalized for selecting a
candidate for a particular job varies from company to company

Therefore the selection procedure followed by different

organization many times becomes lengthy as it is a question of
getting the most suitable candidates for which various test are
done and interviews to be taken. The procedure for selection
should be systematic so that it does not leave any scope for
confusion and doubts about choice of selected candidate.

1: preliminary interview
2: selection test
3: employment interview
4: reference and background check
5: selection decision
6: job offer
7: contract of employment

Recruitment and Selection at Asian filtration

technology:

Company is having 70% female employee and 30% male

employee. In some critical work company requires more females
than male.
For entry level employees, company follows following
recruitment and selection process:

1. Preliminary and comprehensive Interviews: As the

employees are being invited for interview the manager
personally examine each employee by interacting them and
measures the skills knowledge employee is having. As company
needs skilled as well as unskilled employees so it is not same for
each employee. In this stage manager also tells the code of
conduct of company which helps the employee in decision
making

2. Completion of Application Form: after interview round

employees have to fill up an application form which contains all
the personal details of employees for safety concerns and
company takes Xerox of identity document of employee and
starts filing PF of each one

5. Background Investigation: After clearing the interview phase

background investigation is verified. Information is verified
from the application form. Typical information verified includes:
Previous Job Performance
Education
Legal Status to Work
Credit References
Criminal Records

So according to my observations the company did not follow the

proper selection process they just attempt basic and necessary
steps.
And company has almost 60% of employee are from same
family.
Company also give priority to couples for working together

Employee Services & Benefits

Health Insurance
Living quarters
Overtime allowance
Free school education to children of employees
Team Outings
Education Assistance
Work from Home
International business tours

There are various other posts with different variations in

salaries. This salaries are offered to the employee on the basis of
their experience, work performance, skills and qualification.
 FINANCE
DEPARTMENT

Introduction

Finance Department is the part of an organization that is

responsible for acquiring funds for the firm, managing funds
within the organization and planning for the expenditure of
funds on various assets. It is the part of an organization that
ensures efficient financial management and financial control
necessary to support all business activities.
The contributions of finance department to any company and
how these contributions positively affect organizational
performance will greatly depend on factors such as the extent to
which the owner/ manager is involved in his company.

At Asian as we talk about financial reporting and analysis it says

that it is the function that takes raw accounting entries and
transforms them into meaningful, usable and comparable
financial statements. The finance department contributes to
organizational growth by measuring and reporting on regular
bases, key numbers that are vital to success of the company.

Financial Objective of the Company

Increasing Revenue: This is the most basic financial objective

for any business because the main goal of most businesses is to
increase sales to bring in more revenue. This is what makes
businesses successful and allows them to continue growing.

Increasing Profit Margin: Another common objective of finance

is to increase profit margins from sales. Profit margins relate to
how much is made on each sale after considering the expenses,
while revenue is the general amount of profit that a company
makes.

Earning ROI: This objective is typically the most long term out
of any financial objective. Investments can take time to see a
return, sometimes several years, so this can be a good objective
to set in addition to short-term goals.

Financial Stability: This financial objective is not as common

and is only used when necessary for the business to survive but
Apex tends to keep this objective in mind all the time. Rather
than increasing revenue or making a business more successful,
this objective helps preserve a business throughout a challenging
time
Chapter one
Training is one of the most significant constituents of Human
Resource; employees at all
levels need to be developed to perform their duties effectively
and also to grow in action.
Training & development is an ongoing process in any
organization. The need for training and
development is determined by employee’s deficiency as under
Training and development is vital part of the human resource
development. It is assuming
ever important role in wake of the advancement of technology
which has resulted in ever
increasing competition, rise in customer’s expectation of quality
and service and a subsequent
need to lower costs. It is also become more important globally in
order to prepare workers for
new jobs. In the current write up, we will focus more on the
emerging need of training and
development, its implications upon individuals and the
employers. Noted management author
Peter Drucker said that the fastest growing industry would be
training and development as a
result of replacement of industrial workers with knowledge
workers
Chapter one
Training is one of the most significant constituents of Human
Resource; employees at all
levels need to be developed to perform their duties effectively
and also to grow in action.
Training & development is an ongoing process in any
organization. The need for training and
development is determined by employee’s deficiency as under
Training and development is vital part of the human resource
development. It is assuming
ever important role in wake of the advancement of technology
which has resulted in ever
increasing competition, rise in customer’s expectation of quality
and service and a subsequent
need to lower costs. It is also become more important globally in
order to prepare workers for
new jobs. In the current write up, we will focus more on the
emerging need of training and
development, its implications upon individuals and the
employers. Noted management author
Peter Drucker said that the fastest growing industry would be
training and development as a
result of replacement of industrial workers with knowledge
workers
Training is one of the most significant constituents of Human
Resource; employees at all
levels need to be developed to perform their duties effectively
and also to grow in action.
Training & development is an ongoing process in any
organization. The need for training and
development is determined by employee’s deficiency as under
Training and development is vital part of the human resource
development. It is assuming
ever important role in wake of the advancement of technology
which has resulted in ever
increasing competition, rise in customer’s expectation of quality
and service and a subsequent
need to lower costs. It is also become more important globally in
order to prepare workers for
new jobs. In the current write up, we will focus more on the
emerging need of training and
development, its implications upon individuals and the
employers. Noted management author
Peter Drucker said that the fastest growing industry would be
training and development as a
result of replacement of industrial workers with knowledge
workers
Training is one of the most significant constituents of Human
Resource; employees at all
levels need to be developed to perform their duties effectively
and also to grow in action.
Training & development is an ongoing process in any
organization. The need for training and
development is determined by employee’s deficiency as under
Training and development is vital part of the human resource
development. It is assuming
ever important role in wake of the advancement of technology
which has resulted in ever
increasing competition, rise in customer’s expectation of quality
and service and a subsequent
need to lower costs. It is also become more important globally in
order to prepare workers for
new jobs. In the current write up, we will focus more on the
emerging need of training and
development, its implications upon individuals and the
employers. Noted management author
Peter Drucker said that the fastest growing industry would be
training and development as a
result of replacement of industrial workers with knowledge
workers
Training is one of the most significant constituents of Human
Resource; employees at all
levels need to be developed to perform their duties effectively
and also to grow in action.
Training & development is an ongoing process in any
organization. The need for training and
development is determined by employee’s deficiency as under
Training and development is vital part of the human resource
development. It is assuming
ever important role in wake of the advancement of technology
which has resulted in ever
increasing competition, rise in customer’s expectation of quality
and service and a subsequent
need to lower costs. It is also become more important globally in
order to prepare workers for
new jobs. In the current write up, we will focus more on the
emerging need of training and
development, its implications upon individuals and the
employers. Noted management author
Peter Drucker said that the fastest growing industry would be
training and development as a
result of replacement of industrial workers with knowledge
workers
Management of Working Capital Apex has 4 key areas for
managing their working capital

1. Cash management
2. Receivables management
3. Inventory management
4. Accounts payable management

Cash management is the process of collecting and managing

cash flows. Cash management can be important for both
individuals and companies. In business, it is a key component of
a company's financial stability.

The objective of receivables management is to promote sales

and profits of the firm up to the level where the return on
investment in further receivables becomes less than cost of
additional investment in receivables.

Inventory management refers to the process of ordering, storing

and using a company's inventory: raw materials, components
and finished products.

Accounts payable management is critical in managing a

business's cash flow. When using the indirect method to prepare
the cash flow statement, the net increase or decrease in AP from
the prior period appears in the top section, the cash flow from
operating activities. Asian filtration uses AP to manipulate the
company's cash flow to a certain extent.
 Risk and Credit Management

Credit Risk Management refers to the management of the

probability of the Loss that a company may suffer if any of its
Borrower defaults in their repayment and is done by
implementing various Risk Control strategies in the Company to
mitigate the same.

Risk management process at Asian filtration technology

contains identification, measurement, aggregation, planning and
management as well as stringent internal rating system should
be adequate.

To evaluate the credit risk, credit managers in any industry

should consider the six C's of credit which are character,
capacity, capital, collateral, condition and contribution.

FUTURE PLANS OF THE COMPANY

• Asian filtration technology intends to open branch office

and manufacturing plant in south India.

• Their main aim is to satisfy their customer by solving their

customized problems and create a brand name.
 • AFT also wants to increase export in gulf countries, and
want to adopt new technologies to improve quality and
delivery schedule.

• So their main motive is to expand their business worldwide

and want to develop healthy relations with customers and

Marketing
suppliers.

department

Every organization that produces one or more products requires

marketing of the products sell them in the market. It is only
through marketing that people know about a company's
products. Hence marketing is considered as a key activity of
organization. The organization requires sound marketing
structure to carry on its marketing activities.

However, the concept of marketing is not confined only to

selling of goods and services to customers. Instead the company
tries to create and maintain the customer base through
marketing. The marketing thus focuses on the customer needs
and wants in the market and emphasis on producing and selling
only those goods, which have higher demand in market. The
company mainly markets its products through advertising.
Marketing uses various sales promotional tools to boost the sales
of the company. The marketing department thus should have
sound distribution channel and promotional system to make the
marketing activities sound.

The marketing concept holds the key to achieving its

organizational goals consists of the company being more
effective than competitors in creating, delivering and
communicating customer value to its chosen target markets,
marketing starts with the determination of consumer wants and
ends with the satisfaction of those wants. The concept says that
any business should be organization around the marketing
function, anticipating and stimulating and meeting customers
need. The marketing concept rests on four pillars and they are:
• Target market
• Customer needs
• Integrated marketing
• Profitability

Therefore Marketing refers to the activities a company

undertakes to promote the buying or selling of a product or
service. Marketing includes advertising, selling, and delivering
products to consumer or other businesses. Some marketing is
done by affiliates on behalf of company. Marketing makes use of
the “marketing mix” also known as the four p’s product, price,
place and promotion. And its core, marketing seeks to take a
product or service, identify its ideal customer and draw the
customer’s attention to product or service available.

Organization structure
 Marketing scenario of Asian filtration technology:

The company has hired 6 marketing manager.

The sales and marketing responsibilities are divided state-wise
among managers
The sales are divided in different states like Maharashtra, Delhi
NCR, Andhra Pradesh& Telengana, Rajasthan, and Uttrakhand.
For Gujarat the company look itself for marketing and sales
Company has collaborated with export agent Pune based for all
export marketing and sales on commission basis.
Company also have some authorized distributor in some states
and resellers which sells at brand name of Asianex filters.
Therefore company has two types of customer firstly end users
and traders (resellers). So the prices are decided as per client.
The sales head need to reach maximum number of chemical,
pharmaceutical, food and drugs industry, cement industry etc.
And need to solve the customers filtration problem by providing
solution and delivering the filters and filtration equipment.
The objective of company is to increase sales of company every
year from 20-40% minimum anyhow.
Company participates in 3-4 expo, exhibitions national and
international every year to meet and greet new, old customers
and suppliers. Company has participated around 6 international
exhibitions

Marketing and sales objectives:

• Increase Brand presence

• Diversify lead sources
• Increase repeat customer
• Solve the customer problem by customizing their needs
solution
• Improve product quality and production facility
• Break into new markets
• Improve export
• Increase website traffic

Marketing plan:

Marketing plan is an operational that outline and advertising

strategy that an organization will implement to generate leads
and reach its target market. The plan identifies the target market,
the value proposition of the brand or the products. The company
aims to reach maximum number of users and make them to use
filters and filtration equipment of ASIANEX brand. And also
solving there customize problems and provide service by
delivering the products. The company also aims to invite
maximum customers to visit their plant and production facility
this will lead to creating a bond with customers and making
them known the quality and product of company
 Marketing policy:

The four Ps of marketing are the key factors that are involved in
the marketing policy. And Asian filtration technology also
follow this policy in their business.
These are the 4Ps:
• The product ( the good or service)
• The place ( the location where a product
is marketed )
• The price ( what the consumer pays )
• Promotion (the medium through product
or brand reaches )
These market policy help develop their business to promote their
product and products and reach their products to maximum
customers and at right customers at right time by filtering their
problems.

Marketing Channels:
Marketing channels are tools that marketers use to build a
connection between a companies to a group of potential
customers. Asian filtration technology uses two types of
marketing channels direct selling and indirect selling. They
deliver their product either directly to user or indirectly with
medium of reseller or distributor.

Direct selling: In direct selling company direct sell their

products to end users and company. In this method the company
directly deals with the client and no reseller or distributor is
involved.
Indirect selling: In indirect selling company distribute there
products to dealers and resellers and company does not deal with
end user directly.

AFTER SALES SERVICES:

After-sales support or after-sales service means to support or

services a business provides to its customers after they buy a
product from the business. After-sales service is a modern and
very effective tool to satisfy and retain a customer the next thing
that may pop up in your mind is who provides the customer
support or after-sales service?  A product goes through different
hands until it reaches the end consumer. Therefore, a
manufacturer, retailer, or even a third party may provide the
after-sales service.

After-sales service is almost a mandatory section in the overall

marketing strategy of any business. Top-quality customer
support can increase customer satisfaction and customer loyalty.
However, according to the definition, after-sales service is a
“parcel” that comes when the customer buys an offering from
the business.

Company also provides after sales services installation guiding

users etc. they are always ready to support their customer at their
best level.

Conclusion
Overall the summer internship project was useful and helpful
experience for the life. I have find out what my strengths and
weakness are, I gained new knowledge and skills, met many
new people and developed relations which will be very useful in
near future. I achieved many of my learning goals. We can only
imagine about the thing we read, but practical life is always
different and excellent one. During My training period, I had
seen the various instruments and apparatus in the industry. We
could acquire a lot of information. During the training session I
tried to my level best to gain practical knowledge about all the
departments as much as I can. I improved my basic classified
doubts and also understood the importance of maintaining of
quality of products. I was successfully able to complete my short
venture of training. Lastly I hope that my training report fulfill
the intended requirements.

Regards,
Bba sem – IV

Bibliography

www.asianexfilters.com
https://www.thomasnet.com/articles/
instruments-controls/types-of-filters/
www.investopidia.com