DECLARATION

I gourav, hereby declare that the research work entitled SWOT Analysis of Suraj auto
products at Rohtak submitted in the partial fulfillment of the Bachlor of Business
Administration is my original work and the training report has not formed the basis of award
of any other degree, diploma and fellowship. Also it has not been submitted to any other
university or institute for the award of degree or diploma.

Thank You

Gourav
 CONTENT

Chapter1 Company Profile

Chapter 2 Introduction

Chapter3 Methodology

Chapter4 Analysis

Chapter5 Conclusion

Bibliography
PREFACE
Suraj auto products Pvt. Ltd is a certified company which is into manufacturing of hot forged
and precission turn components. User friendly, no-training required user interface is a USP
which saves high attrition industry from staff training time and cost incurred. I resumed my
training 20th June and continued till 20thJuly.During my training , I was involved with
various facets of the key responsibilityareas of a business analyst like client interaction,
documentation, process managementand working on various tools of agile methodology.This
report is divided into four chapters. Thefirst chapter of this study deals withintroduction of the
industry profile and organization profile along with the objective ofstudy, thesecond chapter of
the study deals with the literature review and sometheoretical concept involved during my
training. Thethird chapter is about there research methodology and detailed description of
the key responsibility areasundertaken by me. The fourth chapteris about the analysis and
evaluation ofvarious tasks undertaken during my training period.
COMPANY PROFILE
1 COMPANY PROFILE
Suraj Auto Products is proudly serving its customers with ERW pipe products
and lighting products and fan products by combining quality, experience,
technical know-how, dependability and application of highest standards and
technology.
It was incorporated in 1973 with a steel pipe plant located at Bahadurgarh in
Haryana & has emerged today as a vast conglomerate. Presently, this plant has
emerged as one of the largest plant in Asia, with a production capacity of
180000 MT of steel pipes annually. Today company’s product portfolio
comprise of fluorescent tube lights, GLS lamps, CFL lamps, HPSV Lamps,
HPMV Lamps Metal Halide Lamps and ERW pipe.
With a turnover of over Rs.3 cores in the financial year 2020 - 19, the
company’s quest for growth is never ending. There are regular expansions of
capacity and installation of balancing facilities for augmenting the production
to meet growing demand in both lighting and steel segments.
Suraj Auto Products is amongst the world leading ERW steel pipe
manufacturer of the oil and gas industry and a major supplier for the
construction sector. The company has wide marketing network with its
branches, dealers and retailers outlets spread across the length and breadth of
the company.
Presently, it has marketing network of 30 branches, over 2000 authorized dealers and over 1,
00,000 retailers in India itself. In India, Suraj Auto Products is the second largest seller of
GLS and FTL.
INTRODUCTION
Suraj auto products Pvt Ltd. is a ISO/TS16949:2009 Certified Company which is into
manufacturing of Hot Forged, &Precission Turn components, Indian and International
standards and also as per customer requirement on our most modern and efficient machinery.
We also manufacture precision turned components as per customer requirements. Our
technical expertise and experience of our dedicated staff contributes to high quality standards
and precision of our finished products comparable to the best in the industry.

The promoters started their business IN 1991 introduced as

KARAN AUTO INDUSTRIES Entering the field of automobile components the company
started with machining facilities.

Entering The Field Of Automobile Components The Company Started With Machining
Facilities.
2000 : Company Installed Hot-Forging
2002 : Company Installed Cold –Forging
2004 : ISO-9001:2000 Certification
2005 : Added CNC Section
2010 : Construction Of NEW Plant Started
2012 : Started SURAJ AUTO PRODUCTS PVT. LTD.
OUR VISION
Our Company Philosophy Has Been Focused On Customer Satisfaction With Following
Uncompromising Integrity:
Timely dispatches
Transparency
Competitive price
Immediate response to quality issue, if any
New Developments with the finest value and quality
CORPORATE CORE VALUES
Passion
Whatever we do, we do it from the bottom of our heart.
Respect We respect those who add value to our lives.
Integrity We never compromise on our values.
Collaborate We believe in working towards a unified goal.
Ownership We are responsible for all our actions.
Listen We listen to both the spoken and unspoken before we act.

PEOPLE BEHIND:
We Have A Highly Qualified And Experienced Team Of Professionals,
Which Helps Us In Achieving All Our Goals And Targets.
The Professionals Working With Us Are Proficient In Their Respective Field.
They Work In Tandem With Each Other To Execute A Task Properly.
We Also Provide Them Regular In House Training To Enhance Their Professional Skills.
Staying Updated With The Latest Technologies Help Our Professionals In Various Processes.
Infrastructure
TOTAL ASSETS 250 MILLIONS INR

LAND AREA 30,000 SQ. FT

BUILDUP AREA 25,000 SQ. FT

INSTALLED CAPACITY 1,000 MT/ANNUM (100 MILLION PCS.)

CURRENT PRODUCTION 800 MT/ANNUM (80 MILLION PCS.)

OUR RESPECTED CLIENTS :

Our products
Car suspension parts

CNG Regulator Assemble parts

Car AC Blower Shaft Parts. Alternator Shafts

Machine Facilities
CNC TURNING FACILITIED

• CNC GRINDING FACILITIES

• SLIDING HEAD FACILITIES

TESTING FACILITIES
• CONTUOUR TESTING M/C FACILITIES

• ROUNDNESS TESTING M/C FACILITIES

 Quality Certificate

Quality policy

We at Suraj auto products are committed to:-

» Excellence in all endeavors.

» Target is to achieve total customer satisfaction by delivering superior quality products

and services at right cost and on time by fulfilling the requirements of IATF-16949.

»Fulfill the need of Customer.

» We shall continually strive for reducing rejection at all levels at our best.

» We will make sure compliance of applicable requirements.

» Considering the risk levels at all stages.

Quality Objective
»Reduction in Rejection at all stages.

»On Time Delivery.

»Enhance Customer Satisfaction.

»Establish and follow a quality management system.

»Continually review this system to improve its effectiveness.

»Involve our employees in the continual development process.

»Develop our internal resources and work with our key trading partner.
Methodology
Suraj auto products employs comprehensive and iterative research methodologyfocused on
minimizing deviance in order to provide the most accurate estimates andforecast possible.
The company utilizes a combination of bottom-up and top-downapproaches for segmenting
and estimating quantitative aspects of the market. InAddition, a recurring theme prevalent
across all our research reports is datatriangulation that looks market from three different
perspectives
.
Preliminary data mining

Raw market data is obtained and collated on a broad front. Data is continuouslyfiltered to
ensure that only validated and authenticated sources are considered. Inaddition, data is also
mined from a host of reports in our repository, as well as anumber of reputed paid databases.
For comprehensive understanding of the market, itis essential to understand the complete
value chain and in order to facilitate this; wecollect data from raw material suppliers,
distributors as well as buyers.Technical issues and trends are obtained from surveys, technical
symposia and
trade journals. Technical data is also gathered from intellectual property perspective,focusing
on white space and freedom of movement. Industry dynamics with respect todrivers,
restraints, pricing trends are also gathered. As a result, the material developedcontains a wide
range of original data that is then further cross-validated andauthenticated with published
sources.

Statistical model

Our market estimates and forecasts are derived through simulation models. A uniquemodel is
created customized for each study. Gathered information for marketdynamics, technology
landscape, application development and pricing trends is fedinto the model and analyzed
simultaneously. These factors are studied on acomparative basis, and their impact over the
forecast period is quantified with the helpof correlation, regression and time series analysis.
Market forecasting is performed viaa combination of economic tools, technological analysis,
and industry experience anddomain expertise.Econometric models are generally used for
short-term forecasting, while technologicalmarket models are used for long-term forecasting.
These are based on animalgamation of technology landscape, regulatory frameworks,
economic outlook and business principles. A bottom-up approach to market estimation is
preferred, with keyregional markets analyzed as separate entities and integration of data to
obtain globalestimates. This is critical for a deep understanding of the industry as well as
ensuringminimal errors. Some of the parameters considered for forecasting include:
• Market drivers and restrains, along with their
current and expected impact
•Raw material scenario and supply v/s price trends
•Regulatory scenario and expected developments
• Current capacity and expectedcapacity additions up to 2025We assign weights to these
parameters and quantify their market impact usingweighted average analysis, to derive an
expected market growth rate.

Primary validation

This is the final step in estimating and forecasting for our reports. Exhaustive
primaryinterviews are conducted, on face to face as well as over the phone to validate
ourfindings and assumptions used to obtain them. Interviewees are approached fromleading
companies across the value chain including suppliers, technology providers,domain experts
and buyers so as to ensure a holistic and unbiased picture of themarket. These interviews are
conducted across the globe, with language barriersovercome with the aid of local staff and
interpreters. Primary interviews not only helpin data validation, but also provide critical
insights into the market, current businessscenario and future expectations and enhance the
quality of our reports. All ourestimates and forecast are verified through exhaustive primary
research with KeyIndustry Participants (KIPs) which typically include:
• Market leading companies

• Raw material suppliers

This is the final step in estimating and forecasting for our reports. Exhaustive
primaryinterviews are conducted, on face to face as well as over the phone to validate
ourfindings and assumptions used to obtain them. Interviewees are approached fromleading
companies across the value chain including suppliers, technology providers,domain experts
and buyers so as to ensure a holistic and unbiased picture of themarket. These interviews are
conducted across the globe, with language barriersovercome with the aid of local staff and
interpreters. Primary interviews not only helpin data validation, but also provide critical
insights into the market, current businessscenario and future expectations and enhance the
quality of our reports. All ourestimates and forecast are verified through exhaustive primary
research with KeyIndustry Participants (KIPs) which typically include:

• Market leading companies

• Raw material suppliers
• Product distributors
• Buyers
The key objectives of primary research are as follows:
• To validate our data in terms of
accuracy and acceptability
• To gain an insight in to the current market and future expectations
Data Collection Matrix

Perspective Primary Research Secondary Research

Supply side ManufacturersTechnology Company reports
distributors and publicationsGovernment
andwholesalers publicationsIndependent
investigationsEconomic and
demographic data

Demand side End-user Case studiesReference

surveysConsumer customers
surveysMystery shopping

Industry Analysis Matrix

Qualitative analysis Quantitative analysis

Industry landscape and
trendsMarket dynamics and
key issuesTechnology
landscapeMarket
opportunities
Porter’s analysis and
PESTEL analysis
Competitive landscape and
component benchmarking
policy and regulatory
scenario
Market revenue estimates and
forecast upto 2025Market revenue
estimates and forecasts upto 2025,
by technologyMarket revenue
estimates and forecasts upto 2025,
by application. Market revenue
estimates and forecasts upto 2025,
by type
Qualitative research:

Methodologies for qualitative research:

• Interviews
• Focus group
• Archival research

Focus groups enable you to conduct an intimate Q&A session to determine theappetite for
your concept and learn more about your target market. Here’s how POSist
host a focus group for restaurants in eight step
• Set Goals
• Location for the Focus Group.
• Prepare Questions
• Recruit Participants
• Collect Demographic Information.
• Hand Out a Release Form.
• Ask Questions
• Analyze Recording and Findings.

Quantitative research:

Methodologies for quantitative research:

• Experiments
• Polls
• Surveys

Surveys allow to gather anonymous feedback from more people with less time
andcommitment than a focus group. Here’s how POSist
conduct a survey in seven steps.
OSet Goals.
OCollect Demographic Information.
OUse Close-Ended Questions.
OCreate the Survey.
OTest Survey.
ODistribute Survey.
OAnalyze Responses and Apply Them to Profiles.
Analysis
SWOT Analysis:

A SWOT analysis must always be included in a industrial business planas it helps toanalyze
a current situation, and helps prepare for what lies ahead.Create a industrystrategy following
the SWOT Analysis. Use your strengths to take advantage of theopportunities at hand and
work to eliminate the weaknesses of the restaurant to
avoid potential threats. The ultimate aim of including business plan is to be self-
aware of all the advantages and disadvantages of the business.Doing a proper SWOT analysis
is critical to the success of the business.

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to

evaluate a company's competitive position and to develop strategic planning. SWOT
analysis assesses internal and external factors, as well as current and future potential.
A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the
strengths and weaknesses of an organization, initiatives, or within its industry. The
organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray
areas and instead focusing on real-life contexts. Companies should use it as a guide and not
necessarily as a prescription.

SWOT analysis is a strategic planning technique that provides assessment tools.

Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis,
fresh perspectives, and new ideas.

A SWOT analysis pulls information internal sources (strengths of weaknesses of the specific
company) as well as external forces that may have uncontrollable impacts to decisions
(opportunities and threats).

SWOT analysis works best when diverse groups or voices within an organization are free to
provide realistic data points rather than prescribed messaging.
Findings of a SWOT analysis are often synthesized to support a single objective or decision
that a company is facing.

Understanding SWOT Analysis

SWOT analysis is a technique for assessing the performance, competition, risk,
and potential of a business, as well as part of a business such as a product line or
division, an industry, or other entity.
Using internal and external data, the technique can guide businesses toward
strategies more likely to be successful, and away from those in which they have
been, or are likely to be, less successful. Independent SWOT analysts, investors, or
competitors can also guide them on whether a company, product line, or industry
might be strong or weak and why.

Components of SWOT Analysis

Every SWOT analysis will include the following four categories. Though the
elements and discoveries within these categories will vary from company to
company, a SWOT analysis is not complete without each of these elements:

Strengths

Strengths describe what an organization excels at and what separates it from the
competition: a strong brand, loyal customer base, a strong balance sheet, unique
technology, and so on. For example, a hedge fund may have developed a
proprietary trading strategy that returns market-beating results. It must then decide
how to use those results to attract new investors.

Weaknesses

Weaknesses stop an organization from performing at its optimum level. They are
areas where the business needs to improve to remain competitive: a weak brand,
higher-than-average turnover, high levels of debt, an inadequate supply chain, or
lack of capital.

Opportunities

Opportunities refer to favorable external factors that could give an organization a

competitive advantage. For example, if a country cuts tariffs, a car manufacturer
can export its cars into a new market, increasing sales and market share.

Threats
Threats refer to factors that have the potential to harm an organization. For
example, a drought is a threat to a wheat-producing company, as it may destroy or
reduce the crop yield. Other common threats include things like rising costs for
materials, increasing competition, tight labor supply. and so on.

SWOT Table

Analysts present a SWOT analysis as a square segmented into four quadrants, each
dedicated to an element of SWOT. This visual arrangement provides a quick
overview of the company’s position. Although all the points under a particular
heading may not be of equal importance, they all should represent key insights into
the balance of opportunities and threats, advantages and disadvantages, and so
forth.

The SWOT table is often laid out with the internal factors on the top row and the
external factors on the bottom row. In addition, the items on the left side of the
table are more positive/favorable aspects, while the items on the right are more
concerning/negative elements.

How to Do a SWOT Analysis

A SWOT analysis can be broken into several steps with actionable items before
and after analyzing the four components. In general, a SWOT analysis will involve
the following steps.

Step 1: Determine Your Objective

A SWOT analysis can be broad, though more value will likely be generated if the
analysis is pointed directly at an objective. For example, the objective of a SWOT
analysis may focused only on whether or not to perform a new product rollout.
With an objective in mind, a company will have guidance on what they hope to
achieve at the end of the process. In this example, the SWOT analysis should help
determine whether or not the product should be introduced.

Step 2: Gather Resources

Every SWOT analysis will vary, and a company may need different data sets to
support pulling together different SWOT analysis tables. A company should begin
by understanding what information it has access to, what data limitations it faces,
and how reliable its external data sources are.
In addition to data, a company should understand the right combination of
personnel to have involved in the analysis. Some staff may be more connected with
external forces, while various staff within the manufacturing or sales departments
may have a better grasp of what is going on internally. Having a broad set of
perspectives is also more likely to yield diverse, value-adding contributions.

Step 3: Compile Ideas

For each of the four components of the SWOT analysis, the group of people
assigned to performing the analysis should begin listing ideas within each
category. Examples of questions to ask or consider for each group are in the table
below.

Internal Factors

What occurs within the company serves as a great source of information for the
strengths and weaknesses categories of the SWOT analysis. Examples of internal
factors include financial and human resources, tangible and intangible (brand
name) assets, and operational efficiencies.
Potential questions to list internal factors are:
(Strength) What are we doing well?
(Strength) What is our strongest asset?
(Weakness) What are our detractors?
(Weakness) What are our lowest-performing product lines?

External Factors

What happens outside of the company is equally as important to the success of a

company as internal factors. External influences, such as monetary policies, market
changes, and access to suppliers, are categories to pull from to create a list of
opportunities and weaknesses.1
Potential questions to list external factors are:
(Opportunity) What trends are evident in the marketplace?
(Opportunity) What demographics are we not targeting?
(Threat) How many competitors exist, and what is their market share?
(Threat) Are there new regulations that potentially could harm our operations or
products?

Strengths Weaknesses
1.What is our competitive advantage? 1. Where can we improve?
2.What resources do we have? 2. What products are underperforming?
3.What products are performing well? 3. Where are we lacking resources?

Opportunities Threats
1. What new technology can we use? 1. What regulations are changing?
2. Can we expand our operations? 2. What are competitors doing?
3. What new segments can we test? 3. How are consumer trends changing?

Companies may consider performing this step as a "white-boarding" or "sticky

note" session. The idea is there is no right or wrong answer; all participants should
be encouraged to share whatever thoughts they have. These ideas can later be
discarded; in the meantime, the goal should be to come up with as many items as
possible to invoke creativity and inspiration in others.

Step 4: Refine Findings

With the list of ideas within each category, it is now time to clean-up the ideas. By
refining the thoughts that everyone had, a company can focus on only the best
ideas or largest risks to the company. This stage may require substantial debate
among analysis participants, including bringing in upper management to help rank
priorities.

Step 5: Develop the Strategy

Armed with the ranked list of strengths, weaknesses, opportunities, and threats, it
is time to convert the SWOT analysis into a strategic plan. Members of the analysis
team take the bulleted list of items within each category and create a synthesized
plan that provides guidance on the original objective.
For example, the company debating whether to release a new product may have
identified that it is the market leader for its existing product and there is the
opportunity to expand to new markets. However, increased material costs, strained
distribution lines, the need for additional staff, and unpredictable
product demand may outweigh the strengths and opportunities. The analysis team
develops the strategy to revisit the decision in six months in hopes of costs
declining and market demand becoming more transparent.

Use a SWOT analysis to identify challenges affecting your business and

opportunities that can enhance it. However, note that it is one of many techniques,
not a prescription.
Benefits of SWOT Analysis
A SWOT analysis won't solve every major question a company has. However,
there's a number of benefits to a SWOT analysis that make strategic decision-
making easier.

1.A SWOT analysis makes complex problems more manageable.

There may be an overwhelming amount of data to analyze and relevant points to
consider when making a complex decision. In general, a SWOT analysis that has
been prepared by paring down all ideas and ranking bullets by importance will
aggregate a large, potentially overwhelming problem into a more digestible report.

2. A SWOT analysis requires external consider.

Too often, a company may be tempted to only consider internal factors when
making decisions. However, there are often items out of the company's control that
may influence the outcome of a business decision. A SWOT analysis covers both
the internal factors a company can manage and the external factors that may be
more difficult to control.

3. A SWOT analysis can be applied to almost every business question.

The analysis can relate to an organization, team, or individual. It can also analyze a
full product line, changes to brand, geographical expansion, or an acquisition. The
SWOT analysis is a versatile tool that has many applications.

4. A SWOT analysis leverages different data sources.

A company will likely use internal information for strengths and weaknesses. The
company will also need to gather external information relating to broad markets,
competitors, or macroeconomic forces for opportunities and threats. Instead of
relying on a single, potentially biased source, a good SWOT analysis compiles
various angles.

5.A SWOT analysis may not be overly costly to prepare.

Some SWOT reports do not need to be overly technical; therefore, many different
staff members can contribute to its preparation without training or external
consulting.

SWOT Analysis Example

In 2015, a Value Line SWOT analysis of The Coca-Cola Company noted strengths
such as its globally famous brand name, vast distribution network, and
opportunities in emerging markets. However, it also noted weaknesses and threats
such as foreign currency fluctuations, growing public interest in "healthy"
beverages, and competition from healthy beverage providers.

Its SWOT analysis prompted Value Line to pose some tough questions about
Coca-Cola's strategy, but also to note that the company "will probably remain a
top-tier beverage provider" that offered conservative investors "a reliable source of
income and a bit of capital gains exposure."

Five years later, the Value Line SWOT analysis proved effective as Coca-Cola
remains the 6th strongest brand in the world (as it was then). Coca-Cola's shares
(traded under ticker symbol KO) have increased in value by over 60% during the
five years after the analysis was completed.

To get a better picture of a SWOT analysis, consider the example of a fictitious

organic smoothie company. To better understand how it competes within the
smoothie market and what it can do better, it conducted a SWOT analysis. Through
this analysis, it identified that its strengths were good sourcing of ingredients,
personalized customer service, and a strong relationship with suppliers. Peering
within its operations, it identified a few areas of weakness: little product
diversification, high turnover rates, and outdated equipment.

Examining how the external environment affects its business, it identified

opportunities in emerging technology, untapped demographics, and a culture shift
towards healthy living. It also found threats, such as a winter freeze damaging
crops, a global pandemic, and kinks in the supply chain. In conjunction with other
planning techniques, the company used the SWOT analysis to leverage its
strengths and external opportunities to eliminate threats and strengthen areas where
it is weak.

What Is SWOT Analysis?

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a method for

identifying and analyzing internal strengths and weaknesses and external
opportunities and threats that shape current and future operations and help develop
strategic goals. SWOT analyses are not limited to companies. Individuals can also
use SWOT analysis to engage in constructive introspection and form personal
improvement goals.
What Is an Example of SWOT Analysis?

Home Depot conducted a SWOT analysis, creating a balanced list of its internal
advantages and disadvantages and external factors threatening its market position
and growth strategy. High-quality customer service, strong brand recognition, and
positive relationships with suppliers were some of its notable strengths; whereas, a
constricted supply chain, interdependence on the U.S. market, and a replicable
business model were listed as its weaknesses.
Closely related to its weaknesses, Home Depot's threats were the presence of close
rivals, available substitutes, and the condition of the U.S. market. It found from
this study and other analysis that expanding its supply chain and global footprint
would be key to its growth.

What Are the 4 Steps of SWOT Analysis?

The four steps of SWOT analysis comprise the acronym SWOT: strengths,
weaknesses, opportunities, and threats. These four aspects can be broken into two
analytical steps. First, a company assesses its internal capabilities and determines
its strengths and weaknesses. Then, a company looks outward and evaluates
external factors that impact its business. These external factors may create
opportunities or threaten existing operations.

How Do You Write a Good SWOT Analysis?

Creating a SWOT analysis involves identifying and analyzing the strengths,

weaknesses, opportunities, and threats of a company. It is recommended to first
create a list of questions to answer for each element. The questions serve as a guide
for completing the SWOT analysis and creating a balanced list. The SWOT
framework can be constructed in list format, as free text, or, most commonly, as a
4-cell table, with quadrants dedicated to each element. Strengths and weaknesses
are listed first, followed by opportunities and threats.

Why Is SWOT Analysis Used?

A SWOT analysis is used to strategically identify areas of improvement or

competitive advantages for a company. In addition to analyzing thing that a
company does well, SWOT analysis takes a look at more detrimental, negative
elements of a business. Using this information, a company can make smarter
decisions to preserve what it does well, capitalize on its strengths, mitigate risk
regarding weaknesses, and plan for events that may adversely affect the company
in the future.
The Bottom Line

SWOT analysis is a great way to guide business-strategy meetings. It's powerful to

have everyone in the room discuss the company's core strengths and weaknesses,
define the opportunities and threats, and brainstorm ideas. Oftentimes, the SWOT
analysis you envision before the session changes throughout to reflect factors you
were unaware of and would never have captured if not for the group’s input.

A company can use a SWOT for overall business strategy sessions or for a specific
segment such as marketing, production, or sales. This way, you can see how the
overall strategy developed from the SWOT analysis will filter down to the
segments below before committing to it. You can also work in reverse with a
segment-specific SWOT analysis that feeds into an overall SWOT analysis.
Although a useful planning tool, SWOT has limitations. It is one of several
business planning techniques to consider and should not be used alone. Also, each
point listed within the categories is not prioritized the same. SWOT does not
account for the differences in weight. Therefore, a deeper analysis is needed, using
another planning technique.

Strength

The first thing that is usually mentioned in the SWOT analysis are the strengths of business
that are a result of the internal factors. These are the advantages
a business has over other industry and give you an edge. While writing down thestrengths in
your SWOT analysis, list down all the positive attributes of your business. These are the
factors that would help you generate revenue.

Organizations possess both strengths and weaknesses. However, if an organization wants to

succeed in the future, it has to possess some strengths. This section will take a look at the
strengths of the automotive industry.

1. High Investment In R&D

With today’s technological advancements, businesses and industries must continuously
improve their products to gain a competitive advantage. To do that, spending highly on R&D
is necessary.

The automotive industry is one of the industries that spend highly on R&D. A single
company in the automotive industry, Tesla alone, spent $3 billion on R&D in 2022.

2. High Demand For Automobiles

To flourish, any industry needs to offer products that are highly in demand. The automotive
industry is one of the industries that offer highly in-demand products. As the population is
increasing daily, people are demanding more automobiles.
Almost 150 years back, only one automobile was manufactured by Karl Benz. Fast Forward
to 2022; there are more than 1.4 billion vehicles today. Isn’t that crazy? The ever-increasing
demand for automobiles is a strength of the automotive industry.

3. Working Towards Green Environment

Climate change and global warming have made the world realize that protecting the
environment is necessary. One industry that is actually working to mitigate the negative
externalities on the environment is the automotive industry.
Carbon emissions cause global warming and result in climate change. Therefore, it is
essential to mitigate carbon emissions to stop environmental degradation. For example,
automobiles contribute close to 15% to carbon emissions.

The automotive industry has started manufacturing electric vehicles to mitigate carbon
emissions through automobiles. Slowly, electric vehicles are replacing conventional
automobiles. Currently, 16.5 million electric vehicles have replaced fuel-engine vehicles.

Weaknesses

No matter how well equipped you are to open a industry , and you are bound to havea few
weaknesses that are inherent to your business. Instead of living in denial, it is better
to identify them and work to improve them. SWOT analysis comes in handy inthese
situations. Your weaknesses are the areas where you are at a disadvantage, havesomething
missing, or is costing you undue money and making you lose out on profits.
This could be anything; from having an inexperienced staff to having a limited marketing
budget.
Even if the weaknesses are not in your control, you caninstead work to compensate for them.

Along with the strengths, organizations also possess some weaknesses. Therefore,
organizations need to overcome their weaknesses to succeed in the future. In this section, we
will list the automotive industry’s weaknesses.

1.Increased Average Price of Automobiles

You’re mistaken if you think automobiles were more expensive a few decades ago. In the
early 1940s, the average price of cars was around $14,000 after adjusting for inflation.
However, as the years went by, the prices of automobiles increased instead of dropping.
Currently, the average price of an automobile is around $25,000. Such a huge increase in the
price of automobiles will make them less affordable today.

2. Source of Carbon Emissions

Carbon emissions play a vital role in damaging the Ozone layer. This is causing global
warming, due to which climatic changes are arising. The automotive industry contributes a
significant share of 15% of the total carbon emissions.
Although the automotive industry has shifted its policy, it is also now manufacturing electric
vehicles. However, shifting completely to electric vehicles will still take time. Until then, the
automotive industry will cause pollution and environmental degradation.

3. High Buyer Power

Buyer power represents the power of consumers to set prices in the market. Buyer power
depends upon the number of suppliers in an industry. For example, suppose there are many
suppliers in the industry. In that case, the consumers will have a higher power to set the
prices in that industry.
The automotive industry has a high buyer power since there are more than 60 major
automobile brands and hundreds of local brands. This gives the power to the buyers to set
low prices.

Opportunities

Opportunities are the areas where you see real potential in the industrial business anddrive
more profits. You can identify the opportunities by looking at the actual possibilities that can
increase your industrial sales. These could be possible trends thatyou can catch on early and
harness them to attract other companies.
Opportunities are the chances that every organization and industry gets to grow. If any
business or industry wants to achieve success, it must grab the opportunities timely. This
section will look at the opportunities that lie in front of the automotive industry.

1. Growing Population

With every passing day, the population of this world is increasing. Currently, there are more
than 8 billion people in the world. This number is expected to increase to 9 billion by 2037.
Although an increase in population is causing some problems too, the growing population
excites the automotive industry.
As the population increases, the automotive industry has an opportunity to increase its
customer base. The increase in population will cause the demand for automobiles to increase.
As a result, the revenue of the automotive industry will also increase.

2. Increased Standard of Living

Have you ever noticed that if you look at a photograph taken maybe a few decades ago, you
can clearly see the difference between the standard of living you have today and what that
picture reflects?
Over the years, the standard of living has improved as the global income per capita has
increased. As a result, people now have more luxurious lifestyles than they had in the past.
This improved standard of living will increase the demand for automobiles in the coming
years and cause the automotive industry to grow.

3. Shifting Operations To Developing Economies

The main objective of any business is to minimize its operational costs to maximize its
profits. Companies in the automotive industry can also maximize their profit by shifting their
operations to developing economies in Asia, such as India, Pakistan, Bangladesh, and China.
This action will decrease the operational costs of the automotive companies since average
wages in these countries are significantly low compared to the wages in developed
economies. Therefore, reducing operational costs will help the automotive industry to
maximize profits.

Threats

Threats are those external factors that can potentially hamper your business.You generally
do not have control over these factors; however, they must still be verymuch included in your
industrial business plan as they prepare you for unforeseencircumstances. There is a risk
involved in all types of businesses, and the same is thecase with a industry . Hence, you
should try to identify the factors that are posing athreat to your business.
Themost common risk in the industrial business is the high competition in the market. There
can be other possible threats as well, suchas a rise in the price of raw materials, or an increase
in your property rent.

1.Global High Inflation

Inflation damages businesses and industries financially since it causes the price of goods to
increase, and hence their demand falls. After the pandemic and the conflict between Russia
and Ukraine, global inflation has risen to 8.8% in 2022.
This has caused the price of inputs used to manufacture automobiles to rise. As a result, the
overall price of automobiles has risen significantly. For example, the average price of
cars has risen to 42.5% from 2020 to 2022

Such an increase in price due increase in inflation will cause the demand for automobiles to
fall. As a result, the automotive industry will suffer.

2. Economic Recession
The world is on the verge of an economic recession after COVID-19 and the war between
Russia and Ukraine. Recessions are always damaging for businesses since they reduce the
purchasing power of the common man.
The automotive industry is currently feeling threatened by the recession since it will cause the
demand for automobiles to fall. As a result, the automotive industry will suffer a loss in
revenue.

3. Volatile Fuel Prices

Recently we saw a rise in the price of oil. In April 2022, the global oil price reached
almost $117 per barrel. Such a major fluctuation in the price of oil has made the consumers of
automotive industries worried about the future of oil prices.
This uncertainty will force people to cut their demand for automobiles. As a result, the
automotive industry will suffer.

SWOT Analysis of The Automotive Industry: Final Word

The automotive industry consists of several companies that are involved in the process of
designing, manufacturing, and retailing automobiles. This industry holds great significance
since it has a vast customer base.
There are currently more than 1.4 billion vehicles on the road, and the market value of the
automotive industry is around $3 trillion. The industry provides millions of jobs to people
and generates significant economic activity.
In this article, we conducted a SWOT analysis of the automotive industry to identify what
external and internal factors impact the automotive industry.
The SWOT analysis conducted in this article is in the form of an essay. However, a SWOT
Matrix can represent the findings of this SWOT analysis in a better way. If you have reached
this far reading this article, we are sure you must know how to conduct a SWOT analysis.

By properly analyzing all the Strengths, Weaknesses, Opportunities, and Threats thatcan
impact your business, you can prepare yourself better to run your industrial business and
make it a raging success! Now, a detailed SWOT analysis of POS software at suraj auto
products is as follows:

Strengths of a Sona System

Reduce Shrinkage - Every modern sonasystem includes receiving andinventory functions.

Proper use of these functions helps pinpoint the causes ofinventory loss, reduces "out of
stock" conditions and makes overall businessmanagement easier.

Manage Specials - sona systems automate the process of tracking current andmarked down
pricing.
 Maintain Control - Many business owners discover that efficiency andcustomer service
suffer when they're not on site. POS systems give you theability to track volume and
performance when you're not on the floor or you're busy with other tasks.

Improve Efficiency - Sona systems allows your staff to tend to revenuegenerating tasks
such as helping customers.

Improve Customer Satisfaction - Using a Sona system with bar-code scannerwill

significantly speed up the check-out process.

Manage Using Remote Access - Many Sona system software packages giveyou the ability
to manage the system while mobile. Whether
you'retravelingbetween stores or taking a day off, remote access gives you the ability to seew
hat's going on at the location and take action when needed

Tracking Sales - A point-of-sale system provides detailed information aboutyour menu by

identifying top sellers and the most profitable menu items.

Weaknesses of a Sona System

Cost of Web Access - The whole point of having a point of sale system is thatit allows you
to connect a single register to a larger network of information thatwould otherwise be
unavailable or inconvenient to access. For this reason,many businesses decide to go with a
web-based system rather than a software-
based system, because it optimizes this aspect of the point of sale system.However, this
additional advantage comes at an additional cost, in that youwill need to pay for Internet
access on your registers as well as a monthly feeto the provider.

Updates - If you go with a software-based point of sale system, you will needto continue
updating it with new versions from the manufacturer or softwarecompany. In addition to the
complications and costs that come with theseupdates, you may need to invest in hardware
updates as well. These updatescan result in significant continuing costs for something that is
supposed to bean investment that brings long-term returns.

Security Risks - Customers who use debit cards at your point of sale stationsrun the risk of
divulging their PINs to other customers. Most systems do takesome measures to hide the
keypad, but none of these efforts are perfect.Additionally, if you have web-based system, you
run the usual security and privacy risks that come with doing business
on the Internet. Though most providers of point of sale stations offer significant security
protection, they cannever negate the security risk completely, and the convenience of making
yoursystem widely accessible can come at a certain level of danger.
Opportunities of a Sona System

Marketing - Soan systems can also track the effectiveness of certain marketing efforts
including reward programs, coupons, vouchers, and more.

Timely and Accurate Reports - Sona systems give you the ability to analyzesales data. You
can measure the effectiveness of pricing or advertising campaign. You'll know what items
need to be ordered and in what quantity.You can identify high margin items and promote
them further. You can easilycalculate daily gross revenue, cost and profit. Historical data
analysis helps toforecast your future needs. It can easily collect customer data (from
credit cardtransactions) that you can use for targeted advertising and incentive programs.

Flexible Expansion Options - Most Sona system software gives you the abilityto add
registers and administration computers. If you have an eye to expansion,make sure that you
can connect the multiple stores via the web or otherconnection method. This will allow you to
use a single system to manage allyour locations.

Threats to a Sona System

▪ Mature Markets - Mature markets are competitive. In order for a Sona system to grow
in a mature market, it has to increase market share , which is difficult and expensive.

▪ Outdated POS Systems - Outdated Sona systems give other restaurants with newer
systems and advantage. Those with older systems may not have the control or options
that newer system might.

▪ Adaptability - Though most Sona systems are easy to use, a manager/employee must
learn how to use a Sona every time they are introduced to a new Sona program,
system, or function that they have never had to use before.

PESTEL Analysis:

A PESTEL analysis is a framework or tool used by marketers to analyze and monitorthe

macro-environmental (external marketing environment) factors that have animpact on an
organization. The result of which is used to identify threats andweaknesses which is used in
a SWOT analysis
.
PESTEL stands for:
▪ P– Political
▪ E– Economic
▪ S–Social
 ▪ T- Technological
▪ E– Environmental
▪ L– Legal

All the external environmental factors (PESTEL factors):

Political Factors

These are all about how and to what degree a government intervenes in the economy.This
can include– government policy, political stability or instability in overseasmarkets, foreign
trade policy, tax policy, labour law, environmental law, traderestrictions and so on.It is clear
from the list above that political factors often have an impact onorganisations and how they
do business. Organizations need to be able to respond tothe current and anticipated future
legislation, and adjust their marketing policyaccordingly.

Economic Factors

Economic factors have a significant impact on how an organisation does business andalso
how profitable they are. Factors include– economic growth, interest rates,exchange rates,
inflation, disposable income of consumers and businesses and so on.These factors can be
further broken down into macro-economical and micro-economical factors. Macro-
economical factors deal with the management of demandin any given economy. Governments
use interest rate control, taxation policy andgovernment expenditure as their main
mechanisms they use for this.Micro-economic factors are all about the way people spend
their incomes. This has alarge impact on B2C organizations in particular.

Social Factors

Also known as socio-cultural factors, are the areas that involve the shared belief andattitudes
of the population. These factors include– population growth, agedistribution, health
consciousness, career attitudes and so on. These factors are of particular interest as they
have a direct effect on how marketers understand customersand what drives them.

Technological Factors

We all know how fast the technological landscape changes and how this impacts theway we
market our products. Technological factors affect marketing and themanagement thereof in
three distinct ways:

New ways of producing goods and services

New ways of distributing goods and services

New ways of communicating with target markets

Environmental Factors

These factors have only really come to the forefront in the last fifteen years or so.They have
become important due to the increasing scarcity of raw materials, pollutiontargets, doing
business as an ethical and sustainable company, carbon footprint targetsset by governments
(this is a good example were one factor could be classes
as political and environmental at the same time). These are just some of the issuesmarketers
are facing within this factor. More and more consumers are demanding thatthe products they
buy are sourced ethically, and if possible from a sustainable source.

Legal Factors

Legal factors include - health and safety, equal opportunities, advertising standards,consumer
rights and laws, product labelling and product safety. It is clear thatcompanies need to know
what is and what is not legal in order to trade successfully. Ifan organization trades globally
this becomes a very tricky area to get right as eachcountry has its own set of rules and
regulations.

After you have completed a PESTEL analysis you should be able to use this to helpyou
identify the strengths and weaknesses for a SWOT analysis
.

PESTEL Analysis of a Suraj auto products industry:

Political Factors:

Political stability and importance of Travel & Leisure sector in the country's economy.
Risk of military invasion
Level of corruption - especially levels of regulation in Consumer Services sector.
Bureaucracy and interference in Travel & Leisure industry by government.
Legal framework for contract enforcement
Intellectual property protection
Trade regulations & tariffs related to Consumer services
Favored trading partners
Anti-trust laws related to Travel & Leisure
Pricing regulations– Are there any pricing regulatory mechanism for ConsumerServices
Taxation - tax rates and incentives
Wage legislation - minimum wage and
Industrial safety regulations in the Consumer Services sector.
Product labeling and other requirements in Travel & Leisure

Economic Factors:

Type of economic system in countries of operation – what type of economic system there is
and how stable it is.
 Government intervention in the free market and related Consumer Services
Exchange rates & stability of host country currency
Efficiency of financial markets – Does Industrial Group Plc needs to raise capital inlocal
market?
Infrastructure quality in Travel & Leisure industry
Comparative advantages of host country and Consumer Services sector in the particular
country.
Skill level of workforce in Travel & Leisure industry.
Education level in the economy
Labor costs and productivity in the economy
Business cycle stage (e.g. prosperity, recession, recovery)
Economic growth rate
Discretionary income
Unemployment rate
Inflation rate
Interest rates

Social Factors:

Demographics and skill level of the population

Class structure, hierarchy and power structure in the society.
Education level as well as education standard in the Industrial Group Plc ’s industry
Culture (gender roles, social conventions etc.)
Entrepreneurial spirit and broader nature of the society. Some societies encourage
entrepreneurship while some don’t.
Attitudes (health, environmental consciousness, etc.)
Leisure interests

Technological Factors:

Recent technological developments by competitors

Technology's impact on product offering
Industrial safety regulations in the Consumer Services sector.
Rate of technological diffusion

Environmental Factors:

Weather
Climate change
Laws regulating environment pollution
Air and water pollution regulations in Travel & Leisure industry
Recycling
Waste management in Consumer Services sector
Attitudes toward “green” or ecological products
Endangered species
Attitudes toward and support for renewable energy
Legal Factors:

Anti-trust law in Travel & Leisure industry and overall in the country.
Discrimination law
Copyright, patents / Intellectual property law
Consumer protection and e-commerce
Employment law
Health and safety law
Data Protection

Key Findings and Trends:

The global industrial management software market is projected to reach USD

6.94 billion by 2025, expanding at a CAGR of 14.6% during the forecast period. Themarket
is likely to witness substantial growth over the forecast period. Technologydisruption in
theindustry and soaring need for industry specific softwaresuch as billing and payment
processing, inventory management, table management,and menu management are among the
key trends stimulating market.Moreover, growing awareness regarding importance of data
analytics solutions in providing valuable insights to improve day to day operation is poised to
provide an upthrust to the market. Adoption of cloud systems is estimated to experience sharp
rise.The front end software segment holds the largest share in the market in 2016. It
isanticipated to account for over 58.0% of the overall market revenue by 2025.
Spiralingadoption of POS software by restaurant owners for applications such as food
ordering, billing, payment processing, customer interaction, tracking sales, order management
reporting, and marketing is expected to trigger the growth of the market. All thesesoftware
solutions help restaurant owners and managers to streamline their businessoperation and
deliver enhanced customer experience.

Key findings:

On the basis of deployment, the on premise segment dominated the market in 2016. Itis
estimated to generate revenue over USD 4.53 billion by 2025
The market for table & delivery management is anticipated to witness the highestCAGR of
17.6% over the forecast period
The Asia-Pacific market was at the forefront of the global arena in 2016. Flourishing
capital goods sector and growing adoption of advance technology at industries suchas
tablets, iPads, and tableside payments, is expected to augment the regional market

Key players including NCR Corporation; HotSchedules; Revel Systems Inc.; TouchBistro;
and ShopKeep have a strong foothold in the market.

Trends:
 New technology in the restaurant industry has drastically reduced the manual laborinvolved
and helped in cutting down costs through automation. Operations of most ofthe restaurants
these days are entirely automated with advanced industry automationsystem, and new
technological innovations are weaved out regularly to make the industrial system more
comprehensive that will bolster the restaurant sales. Here wehave mentioned the major
automotive technology trends which will have a mark in2018.

Facial Recognition Payment Technology

We have already witnessed the growth in the payment sector with transactions becoming
cashless and the digitization of the entire payment method. Now, therestaurant technology is
going a step forward and planning to allow you to make a payment by facial recognition.
That indeed seems to be great news!
Financial servicedevelopers are about to unleash the facial recognition payment system, allowing
customers to leave their wallets at home.

Self-Service Checkout

While various chains around the world have already implemented this system, it isexpected
to make its presence felt in India as a viable automotive technology trend in2018. We are to
witness self-service order and checkouts. This will help in reducingwait-time, increase the
speed of ordering and payment and will lessen the tableturnover rate.
NFC and the wallet payments are coming up a big way.

NFC chipstocked inside credit cards for contactless payments are nothing new. But a
slightlymore recent- and admittedly more enticing use of NFC is with your smart phones,
oreven your smart watch, as a way to digitize your entire wallet. We are hoping to seethe use
of these in the industrial sector as well, which will automate the whole payment operation in
your business.

Tabletop Technology

Tabletop Technology, such as pads and tablets can be easily mounted to the table. Thiswill
benefit both the customers and the operators.

You can integrate these tabletop technologies with the existing .Sona systemsand can provide
data on customer behavior.In addition to this, there is a growing hope that the industrial
sector will slowly movefrom the screens and go all screenless. Voice ordering and voice
interface is going tocome up in a big way, where the voice recorders will capture your order
and willgenerate the KOT which will reach the production . This will reduce the time
involved inthe entire process and will increase your table turnover time.

Customized Marketing
 The next automotive technology trend to be significant in 2018 is personalizedmarketing.
The year 2018 is expected to see an upsurge in specially tailored andcustomized Offers &
Discounts offered to the customers. Offers has always workedwell. But now, running specific
offers according to the area and demography hasalways been a challenge for large industry
chains.

With the help of EnterpriseMarketing Module, industry are now able to run special
Marketing Campaigns at the outlet level.

Industry can run specific Offers at differentindustries, depending on what works in that
particular region. This high level ofcustomization allows industry to optimize the Marketing
Campaigns and generate better results.Everyday innovations are happening in the automotive
technology that would furtherimprove operations and help the industry significantly.
Conclusion
Being part of a successful automotive company ,like Suraj auto products Pvt . Ltd , gave me
a different perspective on the of automotive information in the work force. The experience
that I have gained from working was very educational . In addition, working for the company
showed me the variety of tasks that I could handle. Being able to utilize many of my technical
skills, such as wed development and SQL, combined with statistical knowledge to handle the
tasks assigned to me, proved to me that my automotive informatics skills and knowledge
could be applied in the workforce. The most rewarding part of working at Suraj auto products
was the satisfaction of knowing that all the work that I did went towards learning of
Automotive industry
Bibliography
▪ Automotive Mechanics By S.Srinivasan
▪ Automotive Engineering Fundamentals By Richard Stone
▪ Automobile Suspensions By Colin Campbell
▪ www.surajauto products.com
▪

VAISH COLLEGE OF ENGINEERING, ROHTAK

 SESSION: 2021 – 2024

SUMMER TRAINNING REPORT

ON
SWOT ANALYSIS
AT
SURAJ AUTO PRODUCTS, ROHTAK HARYANA

SUBMITTED BY: GOURAV

ROLL NO: 21/BBA/19
UNIVERSITY ROLL NO :

DEPARTMENT: BBA
DEPARTMENT OF MANAGEMENT STUDIES