Coinbase Diversity Analysis

By: Connor Silva

Mission Focused Company

● “In short, I want Coinbase to be laser focused on achieving its mission, because I
believe this is the way that we can have the biggest impact on the world.”
-Coinbase CEO Brian Armstrong
● Its goal is to offer a more fair, accessible, efficient and transparent financial
system enabled by crypto.
● They are hyper focused on growth in this new market.
Mission Continued

● “We work to create an environment where everyone is welcome and can do their best work,
regardless of background, sexual orientation, race, gender, age, etc.” -Brian Armstrong
● Armstrong explains that they don’t shy away from making a profit because with more
resources they can have a greater impact on the world.
● The Coinbase website offers educational content to help individuals understand and learn
about cryptos.
Is this fair/morally correct?

●Yes… why?
●Its main goal is to provide safe, fair and equal transactions for everyone.
●In the past it was just white males on Wall Street with access to the best brokers.
●Coinbase wants the crypto space to start off inclusive for everyone.
●This is why they don’t have any diversity and inclusion practices in place.
●Have only been a publicly traded company for six months.
As of 2022

● All Publicly Traded Companies will need to file Diversity and Inclusion
Initiatives in the yearly financial reports.
○ Will regulating bodies allow Coinbase’s mission to be enough to meet its
diversity and inclusion requirements?

● I’m not sure… what do you think?

I think no...

● I think Coinbase will have to up its diversity initiative in order to meet these
requirements.
● Is this good for the company?
● Yes because Coinbase will allocate more of its time, efforts and funds to great
causes.
● No because it goes directly against its mission statement.
Recommendations on how to do better

● Have diversity and equality training for its employees.

● Pick a cause they believe in and donate a set amount of profits each year.
● Have diversity hiring quotas that must be met.
● Planning out how cryptos can help diverse groups of people and putting those
plans into action.
● Offer more education and training for new members to the crypto scene.
Citations

Coinbase is a Mission Focused Company

https://blog.coinbase.com/coinbase-is-a-mission-focused-company-af882df88
04

Coinbase Presents: Black Americans & Crypto

https://www.coinbase.com/learn/community/black-americans-and-crypto