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Communication
An activity or process of conveying information through the
exchange of thoughts, messages, or information, by speech,
visuals, signals, writing, or behavior.
Intentional or unintentional
Conventional or unconventional signals
Linguistic or non-linguistic forms,
May occur through spoken or other modes.
Communication is effective only when the message is
understood and when it stimulates action or encourages the
receiver to think in new ways.
Communication
A sender, a message,
and a recipient.
An area of
communicative
commonality.
Completeness depends
on the receiver’s
understanding the
message.
A continuous and both
way process
Communication Process
Communication doesn’t occur haphazardly, or all
at once in organizational settings.
It is a dynamic, transactional (two-way) process
that can be broken into six phases:
1. The sender has an idea
2. The sender encodes the idea
Medium
Method
Noise
Methods of Communications
Internal Communication External Communication
Oral/verbal Oral/verbal
Written Witten
Methods of Communications
Internal: Oral Internal: Witten
Message Memo
Telephone Reports
Intercom Graphs/charts
Meeting/conference Email
Presentation Fax
Face-to-face discussion Notice
Form/questionnaire
Minutes
Staff newsletter
Methods of Communications
External: Witten
External: Oral
Leaflet/brochure
Meeting Invitation
Forms/questionnaire
Conference/semina Press release
r Customer newsletter
Advertisement
Conversation Notice
Telephone Graphs/charts
Report
Teleconference Email
Videoconference Fax
Letter
Presentation Internet
Choosing the Channel of Communication
The channel chosen can influence the message and how it is
interpreted by the recipient.
Each situation should be judged individually, and will depend on
various factors:
Cost
Confidentiality
Safety andsecurity
Impression
Urgency
Distance
Time zone
Resources
Written record
Recipient
Choosing Communication Channel
Use oral channels when:
your message is fairly simple
you need an immediate response
you don’t need a permanent record
you want to encourage interaction in problem-solving or
decision-making
you need to read the recipient’s body language
you need to hear the tone of your recipient’s response
your message has an emotional factor.
Choosing Communication Channel
Use written channels when:
your message is fairly detailed or requires careful
planning
you don’t need an immediate response
you need a permanent, written record
you have a big, widespread audience
you want to minimize the distortion that often occurs
when messages are passed orally from person to person
you don’t need immediate interaction with your
audience
your message has no emotional factor.
Choosing Communication Channel
Use electronic channels when:
speed is important
time zones differ
you are physically separated from your audience.