FARM-PLUS

PITCH DECK
 TABLE OF CONTENTS

01 PROBLEM VS. 02 PRODUCT DETAILS

SOLUTION

MARKET & BUSINESS MODEL

03 COMPETITION
04 PRODUCT
 INTRODUCTION
"Nearly 40 per cent of the food produced in India is
wasted every year due to fragmented food systems
and inefficient supply chains — a figure estimated by
the Food and Agricultural Organization.”

This is the loss that occurs even before the food

reaches the consumer.“

What are we doing to prevent this???

 OUR COMPANY
Our aim at Farm-plus to provide a simple and
clear way communication which would use the
produce used in making innovative,
sustainable products would have otherwise
gone to waste.

As a part of Farm-plus third-party verification

system, the Farm-plus would allow food and
beverage brands to showcase how their
purchasing of rescued produce is helping to
create new revenue opportunities for farmers,
reduce food waste, water use, and CO2
emissions. 
 Board Members
Ishaan Kumar
Founder

Tanya Chopra
Co-Founder

Ankur Karan Singh kaushal

Co-Founder
PROBLEM VS.
SOLUTION
Supply>>Demand-> Surplus
 THE PROBLEM
* Due to Overproduction, there is a
food
surplus

* It got wasted due to Lack of selling

opportunities or loss of demand.

* Apart from that, imperfect food

production which is either sold to
cheap markets or is thrown away in
landfills.
 THEM Vs US

THEM US
Already existing agriculture • To help farmers with respect to the product produced
supply chain. at their end.

• To overcome the problem, we are aiming to have

portal for farmers and buyers.

• Portal will facilitate farmers to sell on our

marketplace through efficient procurement and
specialized supply chain thereby removing
intermediaries.
 THE SOLUTION
• Farm Plus would work with suppliers to identify
edible surplus and imperfect produce that would
otherwise go to waste.

• Farm plus would helps suppliers sell their produce

to food manufacturers and MSME’s looking for
low cost produce.

• We will help farmers identify and verify edible on-

farm food waste, and then find ways to capture
and sell it to new buyers via the Farm-
plus marketplace and company tie-ups.

• We will help farmers and companies help their

food surplus which is unfit for consumption to
convert it into nutritional feed for animals.
“We make a living by what we get,
we make a life by what we give.”

—Winston Churchill
 SWOT ANALYSIS
STRENGTHS WEAKNESSES
Government support Farmers and customers already
Nationwide presence comfortable with existing supply chain
High Control over operations Logistics and storage problems
Low Entry barriers Lacks confirmed market positioning
and literacy

OPPORTUNITY THREATS
Healthy eating trends Saturated existing supply
Demand of fresh Low cost food chain
Online Shopping is increasing Demand focused industry
Surplus food Management Increasing competition
PROOF OF CONCEPT
COMPETITORS
As of Now, there are no companies
which are handling surplus amount
of food produced.
The companies mentioned below
are all based in USA

FULL HARVEST
IMPERFECT FOODS
MISFIT MARKETS
 CASE STUDY
CHALLENGE RESULTS SOLUTION
FULL Surplus food
B2B Buyer/Seller portal
HARVEST management

IMPERFECT Imperfect foods B2C

E-commerce
FOODS aggregator

MISFIT Imperfect foods,

B2C
E-commerce
MARKETS organic food aggregator
 MARKET SIZE

FARMING
Farming is the most opted
occupation in indian
agriculture industry

If India is considered we wastes up to

16% of its agricultural produce; fruits,
vegetables squandered the most.
 TARGET MARKET

MSME’s
Modern Retail
FMCG Companies
 BUSINESS MODEL

MARKETING TRAINING
Imperfect food produce will be marketed Providing the educational support to
through the application and retail sector farmers and dedicated forum for
providing low cost food products Companies and MSME’s

TECHNOLOGY ASSESSMENT
We need to reach farmers through field Buyer and seller transparency
visits due to non-tech literacy in India, documentation through application or
educating them. portal.
Target Market will be approached via
technology with means of application or
portal.
 THANKS!
Do you have any questions?