Feasibility…

… of an Event
 Feasibility
• Despite a good Idea, Many events worldwide
have been cancelled as a result of No
feasibility or as a result of risk.
• Risk management is one of the most
important concerns of the event manager.
• Anything in event, if goes wrong, can be
career limiting as well as catastrophic for the
event manager.
 Keys to Event Success
• Following is the checklist developed by Ernst
and Young to check the Feasibility.
1. Is the event a good idea?
This can be gauged beforehand only by surveying
people and recording their sentiments and
enthusiasm towards the event concept/idea.
A few days before event , it has been gauged by
the response of the people towards marketing
efforts of the organizers and the ticket sales.
 Keys to Event Success
2. Do we have the skills?
Gauged by the involvement and commitment of the
volunteers and the organizing team.

3. Is the host community supportive?

Survey the localities beforehand, to trace weather
their sentiments are towards or against the event
and weather events will not hurt their sentiments.
Especially take care about the local political groups.
 Keys to Event Success
4. Do we have the infrastructure in the
community?
Is there necessary infrastructure in place to conduct the
event in least possible budget.
If the structured need to be raised for organizing the
event, are of permanent nature, involving large
expenditure, then what about their future long term
financial viability.
If structure raised is of temporary nature, then whether
it can be raised and disband economically
 Keys to Event Success
5. Can we get venue at a price we can afford?
Having the huge impact on the budget and the
pricing of the event.
Price mainly based upon the duration , location,
time of the year.
Higher rental cost if long time needed for setting
up and dismantling the sets.
 Keys to Event Success
6. Will the event attract an audience?
Market surveys to know the current tends.
Ask people to rank the events from the list
based upon their likings and then analyze.
Have a check of changing market demographics ,
size of new and potential markets and its
needs and likings.
 Keys to Event Success
7. Will the event attract media support?
Media support is essential.
Try to get your event covered by maximum no.
of media partners including local newspapers,
local TV or Cable, Local magazines, etc.
 Keys to Event Success
8. Is the event financially viable?
Montreal Olympics 1976 v/s Sydney Olympics 2000
Critical decision on what price to be charged from the visitor
or spectator, How much merchandise to produce related
with event.
A careful estimation about the budget and possible audience
gathering will help in determining the ticket price.
Also the ticket price will be determined by carefully
understanding the local markets and its perception
regarding value for money and spending power.
Often event management company earns a fee and the
client is responsible for the cost and budget of the event.
 Keys to Event Success
9. Are the success criteria reasonable?
Criteria to judge the success of the event vary widely.
e.g. For Olympics , it is judged generally on the
feedback from the international audience.
The criteria for the success need to be established
before the event takes place, and against it the
feasibility of the event is analyzed.
 Keys to Event Success
10. What are the risks?
Most Important question in the feasibility analysis of
the Event as Failures and even fiasco, are always
possible.
The way to understand and Minimize them is
conducting a Brainstorming session to detect all the
possible risks and then Ranking them.
After Identifying these Potential Risks, the next step is
the contingency planning.
Lastly decide that Policies and procedures must be in
place to deal with every possible eventuality.
 Keys to Event Success
Risks may include:
- Heavy weather,
Wind/Rain
- Flooding
- Fire
- Collapse of Buildings or
Temporary Structures
- Crowd Control
- Safety and Security of
Participants and VIP’s
- Food Poisoning
- Breakdown in Power
supply /water Supply.
- Traffic Jams
 The SWOT analysis
• It is Traditional, and Important to do a SWOT analysis for
every event.
Strengths : Could include enthusiasm and commitment of
the team and volunteers, some specialized knowledge.
Weakness: May be the skill and knowledge of the team
Opportunities: External Favorable things such as new
sponsorships or Unexpected positive publicity
Threats: Competition, Poor Publicity, Poor crowd Behaviour.
The idea to improve the Feasibility of the event is by
Improving upon strengths, Maximizing opportunities,
And Minimizing Threats.
 Eventful
Thank You