Professional Documents
Culture Documents
• ABOUT MICROSOFT
• ABOUT LINUX
• POSTER’S FIVE FORCES
• FIVE FORCES IN THE OS MARKET
• MICROSOFT’S FUTURE AHEAD
2
INTRODUCTION
MICROSOFT
3
INTRODUCTION
LINUX
4
PORTER’S FIVE
FORCES
Let’s Dive In
5
BEFORE THE INTRODUCTION OF LINUX
6
• Capital Requirements The development costs were
Threats of New Entrants enormous for a new, widely available OS.
9
AFTER THE INTRODUCTION OF LINUX
10
• Since the introduction of Linux, new firms can enter the
Threats of New Entrants
market with a low capital investment.
• Buyer concentration: The buyer power is higher after the introduction of Linux Because of adding up Linux, the
quantity of suppliers is increasing
• Buyer switching costs Microsoft has the low compatibility If you want to change a product, you must change all
products. The buyer switching costs are high. But for the company, they're lower by using Linux
• Price purchases: The main difference between Windows and Linux was that the source code of Windows was a
closely guarded secret, while Linux was open-source". So Microsoft is expensive. Linux is beneficial for buyers)
• Impact on quality: The safety of Linux is much higher than Microsoft. And it is also stable that can compare to
the expensive system like Microsoft
12
Bargaining power of Substitute Rivalry
Suppliers
• The quantity of suppliers is Microsoft is Expensive so many Microsoft now has three main
small : For hardware: computer firms like IBM choose rivalries after the introduction of
Zhongying in China, it supplies Linux, But still, rivals would never Linux
in Microsoft Company.
• The power of suppliers is low,
13
too.
BARGAINING POWER OF BUYERS
• Buyer concentration: The buyer power is higher after the introduction of Linux Because of adding up Linux, the
• Buyer switching costs Microsoft has the low compatibility If you want to change a product, you must change all
products. The buyer switching costs are high. But for the company, they're lower by using Linux
• Price purchases: The main difference between Windows and Linux was that the source code of Windows was a
closely guarded secret, while Linux was open-source". So Microsoft is expensive. Linux is beneficial for buyers)
• Impact on quality: The safety of Linux is much higher than Microsoft. And it is also stable that can compare to
15
• Mobile First, Cloud First Mantra
supports Linux
16
CONCLUSION Microsoft company has currently dominating the software, operating
strategy, they are trying to provide high quality product and service in
rivals, such as Azure platform, Xbox and Operating system, they are